[TM]Integrated Experience Program

IXPHow to drive integrate exchange

experience in my LC ?

powered by AIESEC in Australia

IXP

GUESSHow many Apple employees is using apple product?


GUESS

WHY


WHY

DOES


DOESEvery single membership understand our product

value,core competency and purpose?

IF EVEN


IF EVENour membership dont really understand our product value and purpose , how can they sell our product ?

how can they provide the best customer service?

IXPpowered by AIESEC in Australia

IXP

SELF CHECK


SELF CHECKif less than half of your membership has exchange experience, how can they deeply connect with product value?

HOW


HOWare we driving IXP in local lever?


basically what we are doing right now is just incentive system.=(


is money the only factor for us to make decision if we need a product?

BUTBUT


ARE THE FACTORS INFULENCE YOU TO BUY A LAPTOP?

WHATWHAT


price , size, color,

supply,shape,functionality,

etc.

DECISIONDO I NEED A

LAPTOP?


price , SERVICE,

supply,functionality, etc.

DECISIONdoes the value of the product

fulfils my needs?


does the value of the product fulfils my

needs?


MAIN DECISION FACOTRS


PEOPLE BUY YOUR PRODUCT NOT BECAUSE HOW CHEAP IT IS. PEOPLE BUY YOUR PRODUCT BECAUSE HOW

GOOD IT IS TO THEM.


CAN OUR MEMBERSHIP RECEIVE THE INFORMATION OF OUR PEODUCT VALUE?

HOWHOW


LIVE THE EXPERIENCE

LISTEN TO THE OTHERS WHO LIVED THE EXPERIENCE

CREATING THE ENVIRONMENT & A TASTE OF THE EXPERIENCE

DIGITAL EXPERIENCE

STORY SHARING

SOCIAL MEDIA

INTERNAL COMMUNICATION

LC CULTURE AND BEHAVIOR


REMEMBER THE WHITE CHRISTMAS SESSION IN VICCON?


WHATS THE FOLLOW UP ACTION?


NATIONAL STRATEGY MEANS NOTHING WITHOUT LC OPERATION.


can we drive IXP in local level together ?

HOWHOWwhat are the urgent actions that

we need to take?


IXP SALES TIMELINE

JUL AUG OCTSEPT

CONFERENCE LC MEETING EUDCATION INDUCTION

CULTURE SHAPING


IXP SALES TIMELINE

JUL AUG OCTSEPTNOWNOW


IXP IS ACTUALLY AN

INTERNAL MARKETING

PROJECT.


INTERNAL MARKETING ?

The action of promoting and selling product and services


INTERNAL MARKETINGORDINARY


INTERNAL MARKETING

WE ARE GOING TO TALK ABOUT THE NEW DEFINITION OF

BUT…


IXP IS ACTUALLY AN INTERNAL MARKETING PROJECT.

UNDERSTANDING AND satisfying

our membership

needs

creating great

customer experience

organisation and customer both derive

value


UNDERSTANDING AND satisfying

our membership

needs

PRODUCT VALUE PROPOSITION

INTERNAL MARKET RESEARCH AND SENSING


VIRTUALLY

creating great

customer experience

PHYSICALLYLC INTRNAL

COMMUNCIATION CHANNELS(FB/

WHATSAPP/NEWSLETTER)

NATIONAL NEWSLETTER

DIGITAL EXPERIENCE

MEMBERSHIP EDUCATION CYCLE

FUNCTIONAL OPERATION TRAINING

MEMBERSHIP ENGYGEMENT (LCM)

MENTORSHIP R&R

INCENTIVE SYSTEM


organisation and customer both derive

value

OUR MEMBERSHIP IS ALSO OUR CUSTOMERS

THEY PAY FOR THE PRODUCT MEANWHILE DELIVER AND BEING DELIVERED THE PRODUCT VALUE

CONNECT THEN WITH ORGANISATION CULTURE AND VALUE , PRODUCT VALUE AND ESSENCE ,HAVING THE

UNDERSTAND OF THE IMPACT


STOP SELLINGSTOP

SELLING


UNDERSTAND THE NEEDS,PROVIE AWESOME EXPERIENCE AND DELIVER THE REAL VALUE

INSTEAD.

MAKE AIESEC IN AUSTRALIA FLOODED WITH PURPOSEFUL LEADERS WITH

POWERFUL STORIES!

[TM]Integrated Experience Program

Marketing