@Jonathon_Wright
TMF - #DesignOps: DON’T PANIC! - The Hitchhikers Guide to Digital Engineering
Jan 22, 2017
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@Jonathon_Wright
4/26/2016 2
Charter 1: Beyond the Buzzwords
What is the meaning of Digital?
Digital? = Signal?
“Digital usually refers to something using digits, particularly binary digits.”- Wikipedia
00101010
incorrect term?
Digitalization?
“Digitalization is the use of digital technologies to change a business model and
provide new revenue and value-producing opportunities; it is the process of moving
to a digital business.” – Gartner (http://www.gartner.com/it-glossary)
better term?
Digital Mastery?
Digital Trailblazers
Digital Savvy
Digital Innovators
Digitally Stupid
Digitally Disengaged
Digital Immigrants
Digital HoldoutsDigital Voyeurs
Digital NativeDigital Naive
Smart Machine First
Open Innovation
Business Model Experimentation
Gamification
Data Science
Lean Start-up (MVE)Design Thinking
Holacracy
Digital Innovation Centres
Social Analytics
Enterprise Crowdsourcing
Maker Skills
A/B Testing or Canary
Relative Risk Thinking
Customer Centricity (CX)
Digital Hooks?
Smart Machine First
Open Innovation
Business Model Experimentation
Gamification
Data Science
Lean Start-up (MVE)Design Thinking
Holacracy
Digital Innovation Centres
Social Analytics
Enterprise Crowdsourcing
Maker Skills
A/B Testing or Canary
Relative Risk Thinking
Customer Centricity (CX)
Digital Hooks?
Tri-Modal?
Digital by Default?digital by design
“To be digital by default is to be digital first.” - Martha Lane Fox, UK Government
www.gov.uk/service-manual/digital-by-default
Digital Transformation?journey or adventure?
“Digital transformation refers to the changes associated with the application of
digital technology in all aspects of human society.” - Wikipedia
Digital Delivery?bi-modal IT
FluidIT CoreIT (Waterfall)
Digital Maturity?adaptive IT
“Mode 3 is the flexible mapping of business challenges to value streams to
determine the best Mode 1 or Mode 2 tools and skillsets to maximise achievement.”
Mode 1 - CoreIT
Mode 2 – FluidIT
Mode 3 - AdaptiveIT
Digital Core?tri-modal IT
Enterprise Digital?
“Enterprise digital is the digitalisation of processes, behaviours and interactions,
resulting in an continuously adaptive innovative business model.“
algorithmic & autonomous
1990 2010 soon...2000 now
DIGITAL EVOLUTION TIMELINE
EN
TER
PR
ISE D
IGIT
AL B
LU
EP
RIN
TS
Websites
Digital
Marketing
eBusiness
Enterprise
Digital
Digital
Business
Enterprise
of Things
future...
Autonomous
Business
Robotics
Algorithmic
Business
Big Data
Analogue
Business
Drones
Digital
Lifestyles
Machine
Learning
Quantum
Computing
You are here
Digital Innovation?
“What if we could shut down email for a hour every day? To reduce the digital grid
and to support digital innovation and creative thinking.” dev.botframework.com
4/26/2016 16
Digital Evolutionover revolution
Charter 2: Enterprise Digital
www.hitachiconsulting.com/digitalenterprise
Digital Engineeringhttps://youtu.be/6-PsPgKLmSA
Pillar 1 – Digital Engineering
Digital Engineering
Pillar 2 – Digital by Design
Digital by Design - DesignOps
Build
Deliver
MonitorMeasure
Learn
Design
Make
Check
Think
Design
Learn
Desi
gn
Ap
pro
ach
Think
Design Thinking Evolution
DesignOps – The Thinking Segment
Insight
Observe
Desi
gn
Ap
pro
ach
Research
Interpreting
Modelling
ChallengingPredicting
Observing
Insight
Experiment
Hypothesis
Research
Desi
gn
Ap
pro
ach
Experiment
Interpreting
Modelling
Fail fast, fail safely and learn rapidly
DesignOps – The Making Segment
Act
Analyze
Desi
gn
Ap
pro
ach
Deploy
Desi
gn
Ap
pro
ach
Release
Sense
Verify
Sense
Verify
FeedbackAssessment
Analyze
Act
Deploy
Respond
Develop
Continuous Everything (Deployment, Build & Delivery)
DesignOps – The Checking Segment
Divide
Disrupt
Desi
gn
Ap
pro
ach
Pivot
Focus
Enquire
InnovateEvolve
Disrupt
Divide
Experience
Adapt
Pivot
Desi
gn
Ap
pro
ach
Experience
Enquiring
Behaviours
Become a Digital Phoenix by Pivoting and Disrupting
Pillar 3 – Digital Manifesto
Digital Manifesto for Digital Business
Value: Think (Learn over Design)
• Evolution over Revolution
• Engineering over Agility
• Predictive over Continuous
• Intelligence over Things
Value: Make (Deliver over Build)
• Governance over Ownership
• Proactive over Reactive
• Maturity over Mastery
• Value over Product
Value: Check (Monitor over Measure)
• Systemic over Behaviour
• Adaptive over Lean
• Pivoting over Disrupting
• Innovation over Investment
Principles behind the Digital-Manifesto.net
That is, while there is value in the items on the right,
we value the items on the left even more!
Pillar 4 – Enterprise Digital
Enterprise Digital
“The digitalisation process (digital engineering) of:
• behaviours (algorithmic business)
• interactions (autonomous business)
• continuous (prescriptive & predictive)
• adaptive (tri-modal)
• innovative (differentiated & dynamic)
• business models
– digital by default (lean start-up)
– digital by design(ops)."
Exploring the definition of Enterprise Digital
WTF?Charter 3: Real-world case studies
WHAT’S THE FUTURE?
Others
Financial Services
Digital Media and Consumer Products
Automotive Systems
High Functional Materials and Components
Construction Machinery
Electronic Systems and Equipment
Social Infrastructure and Industrial Systems
Power Systems
Information and Telecommunication Systems
US$3.4BINNOVATION BUDGET
Founded in 1910
US $93.4B FY13
970 subsidiaries
Ca. 325,000 employees
#1 worldwide for patent applications in emerging technologies (IoT, Big Data)
#78 in the 2014 FORTUNE® Global 500
Hitachi – Social Innovation
Hitachi – Social Innovation (UK)
ROBOTICS
I.T.
INFRASTRUCTUREAUTOMOTIVE
SYSTEMS
WIND TURBINES
MINING EQUIPMENT
RAILWAY CONTROL SYSTEMS
AND TRAINS
WEARABLES
PROGRAMMABLE
CONTROLSWATER TREATMENT
BATTERY SYSTEM
SENSORSMEDICAL
IMAGINGGAS TURBINES
SOCIAL INFRASTRUCTUREPUBLIC SAFETY MEDICAL DIAGNOSTICS
Hitachi – Enterprise of Things
Hitachi – Enterprise of Things – Case Studies
ENERGY
Smart buildings
Predictive analytics
Remote outage
notification
Smart waste
management
UTILITY
Hazardous materials
emergency response
Equipment
monitoring/control
Water treatment
Water management
VEHICLE
Autonomous Vehicles
Smart parking
Vehicle detection
Mobile payments
EV charging
TRANSIT
Intelligent rail and
transit solutions
Predictive maintenance
Fleet management
Asset tracking
Smart Roads
PUBLIC SAFETY
Video Surveillance
Remote security
monitoring
Emergency response
Smart street lights
Mass notification
INTEGRATED REPORTING AND ANALYTICS: ACTIONABLE INSIGHT
Infrastructure and Transportation Safety and Security
Resources and Sustainability Population and Health
Hitachi – Social Innovation The integration of Internet of Things & analytics for a safer, healthier, smarter society
…remember when it comes to digital engineering!
#DESIGNOPS
…so long and thanks for all the fish!…technology is stuff that doesn’t work yet
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