Jim Carlson Director of Internet Strategies Social Media February 2, 2010 A Strategic Interaction Agency
Tma+Peritus Social Media for Business
Nov 01, 2014
TMA+Peritus Director of Internet Strategies presented at BLEND (Building Leadership, Encouraging New Direction,) along with Suzy Welch February 2nd.
BLEND is a premiere leadership conference aimed at professionals who are looking to complete in today's changing business climate.
BLEND is a premiere leadership conference aimed at professionals who are looking to complete in today's changing business climate.
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Jim CarlsonDirector of Internet Strategies
Social Media
February 2, 2010
A Strategic Interaction Agency
Social Media Usage
1
Wisconsin Facebook Users: 1,585,680Source: Facebook Ad Manager, January 2010
Wisconsin Population: 5,627,967Source: U.S. Census Bureau, Population Division, July 2008
28.1% of Wisconsinites are on Facebook
Social Media Usage
2
Facebook users in the Fox Valley:265,820
Within a 50 mile radius of Green Bay, Appleton and Oshkosh
No TV or Radio program reaches this many people
3
Facebook Network•Over 300 million active users
•50% of users log-in daily
•Fastest growing demographic is 35+
•More than 8 million minutes per day
•Over 45 million status updates daily
•10 million users become fans daily
•65 million access the network thru mobile
4
Twitter Usage•23 million unique visitors in September 2009
•27.8 million tweets per day, totaling 861.8 million in September
•23.3% of all tweets contain a link
Source: Comepte.com Sept. 2009; Alessio Signorini - University of Iowa
Users
5
Social Media Users•Millennials and today’s children and teens are digitally native
•Social media is their preferred way to communicate and receive information
•Grandparents are migrating as well
•Age boundaries are being eliminated
Impact
6
How does this impact my business?
Impact
7
Short Explanation of Social Media for Business
•Technically Simple
•Not Traditional Push Media
•Requires Interaction
•Loss of Traditional Marketing Control
•Social Media is Media
Content
8
Social Media Content Made Easy
Channels
9
Social Media Business ChannelsCompany Owned Platforms
Public Social Media ChannelsFacebook Business Pages
TwitterYouTubeLinkedIn
Policy
10
Social Media Policy
Summary
11
Bring it all Together
Main Site
12
Blog Site
13
14
15
16
Thank You!
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