Tkpresentation_EN

Ocak, 2015

Marketing

Presentation Feb, 2015

TK Marketing Presentation

Presentation Overview

Turkish Airlines’ Rankings

Turkish Airlines’ Figures

Brand Value

Products & Advantages

Subsidiaries of TK

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14 14𝑡ℎ in World Rankings (Domestic + International pax)

1 1𝑠𝑡 in Europe

In terms of destinations

Operating Fleet

13 13𝑡ℎ in World Rankings

ASK Ranking


Number of Countries

Global Rankings (Traffic & Operation)

2 2𝑛𝑑 in Europe Rankings

(among legacy carriers)

Number of Passengers

4 4𝑡ℎ in World


Number of Destinations

1 1𝑠𝑡 in Europe


2 2𝑛𝑑 in World


Number of Destinations (From Single Hub)

RPK Ranking

17 17𝑛𝑑 in World Rankings


(international pax)

1 1𝑠𝑡 in World

In terms of destination country

1 1𝑠𝑡 in Turkey

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Quality Achievements – Europe’s Best Airline

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Service Quality Service Quality

1 World’s Best Business

Classs Lounge Dining (2014)

The World’s Best Business Class Catering 2014

1 Europe’s and

South Europe’s Best Airlines (2011-2012-2013-2014)

Quality Achievements – Global Rankings

Seat

Turkish Airlines has been once again voted as the best in the world, receiving another prestigious award at the CAPA Aviation Awards for Excellence. Turkish Airlines has been named the ‘Airline of the Year’ at this year’s CAPA Aviation Awards for Excellence.

Aviation Leader of the Year

Assoc. Prof. Temel Kotil, President and CEO of Turkish Airlines

has been chosen "Leader of The Year" in 2014 Air Transport News Awards

CEO of the Year CEO of Turkish Airlines, has won the prestigious Executive Leadership category

at the 2014 Airline Strategy Awards in London

Service Quality

2 World’s 𝟐𝒏𝒅 Best Business

Classs Lounge (2014)

2 World’s 𝟐𝒏𝒅 Premium

Economy Class Seats (2014)

Catering

2 World’s 𝟐𝒏𝒅 Catering in

Economy Class

(2014)

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Brand Value


Subsidiaries of TK

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Turkish Airlines flies to more countries than any other airline

*Blue labels are planned to launch in 2015 &

2016 based on aircraft availability and upon

obtaining the aauthorizations. Turkish Airlines World Map 7 / 38


World’s

#4 Airline


Europe’s

#1 Airline


Europe’s

#1 Airline

In terms of number of destinations

from single hub

World’s

#2 Airline

In terms of number of destinations

from single hub

Turkish Airlines flying to

261 destinations

in 108 countries all around the world. (Feb'15)

World’s

#1 Airline

In terms of destination country

Network Development – Network Size (As of Feb'15)

With 8,900 flights per week reaches 74% of all destinations at least daily 8 / 38


Network & Passenger Development

0

2,000

4,000

6,000

8,000

10,000

12,000

95 115 135 155 175 195 215 235 255 275

Number of Destination

Landing Per Week

10.4 mn pax

11.9 mn

pax

16.9 mn pax

22.6 mn pax

25.1 mn pax

2010 - 153

29.1 mn pax

2011 - 180

32.6 mn pax

2012 - 202

39 mn pax 2013 - 232

48,3 mn pax

2014 - 261

54,7 mn pax

2015E - 272

63 mn pax

2009 - 154 2008

143

2003

104

2006-131

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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E

1,134 1,563

2,229 3,129

4,445 5,147

6,238

8,957

11,615

13,969

16,483

Figures / Passenger Number

%32 2005-2014

Transit

Pax

CAGR

Int to Int Transfer Passenger (Million)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E

14.1 16.9

19.6 22.6

25.1 29.1

32.6

39.0

48.8

54.7

63.0

Total Passenger (Million)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E

6.9 8.0 9.7

11.5 13.4

15.5 18.2

22.5

29.0 31.9

36.0

International Passenger (Million)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E

7.2 8.9

10.0 11.1 11.7

13.6 14.5 16.5

19.8

22.7

25.9 Domestic Passenger (Million)

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Europe + CIS 103 Point North America

8 Point

South America 2 Point

Africa 42 Point

Far East 31 Point

Middle East 33 Point

Figures / Number of Destinations (As of Feb'15)

19 Number of New Destinations

Opened in 2014

*New destinations on the list (without date), are planned to launch in 2015 & 2016 based on aircraft availability and upon obtaining the authorizations.

New Destinations

New Destinations Opened in 2014

Kherson Ukraine Oct'14 Bordeaux France Jun'14 Oran Algeria May'14

Asmara Eritrea Aug'14 Montreal Canada Jun'14 Stavropol Russia Apr'14

Batna Algeria July'14 Varna Bulgaria May'14 Astrakhan Russia Mar'14

Tlemcen Algeria July'14 Catania Italy May'14 Çanakkale Turkey Mar'14

Pisa Italy Jun'14 Constantine Algeria May'14 Rotterdam Netherlands Mar'14

Cotonou Benin Jun'14 Boston USA May'14 Gazipaşa Turkey Jan'14

Muenster Germany Jun'14

New Destinations Pending to be Launched

Abuja Nigeria Mar'15 Baden-Baden Germany Kharkiv Ukraine

Manila Philippines Mar'15 Bamako Mali Lankaran Azerbaijan

Taipei Taiwan Mar'15 Bogota Colombia Luanda Angola

San Francisco USA Apr'15 Caracas Venezuela Luxor Egpyt

Bari Italy Apr'15 Conakry Guınea Maputo Mozambique

Porto Portugal Apr'15 Graz Austria Mexico City Mexico

Abha S.Arabia Havana Cuba Nantes France

Ahwaz Iran Hakkari Turkey Ordu Giresun Turkey

Aswan Egpyt Juba South Sudan Urmieh Iran

Atlanta USA Kassel Germany Zaporizhia Ukraine

New Destinations Opened in 2013

Libreville Gabon Jan'13 Salzburg Austria May'13 Kastamonu Turkey Jul'13

Colombo Sri Lanka Feb'13 Malta Malta May'13 Bingol Turkey Jul'13

Houston USA Apr'13 Gassim S.Arabia Jun'13 Sirnak Turkey Jul'13

Kuala Lumpur Malaysia Apr'13 Tallinn Estonia Jun'13 Kathmandu Nepal Sep'13

Aqaba Jordan Apr'13 Marseille France Jun'13 Lahore Pakistan Nov'13

Santiago De

Compostela Spain May'13 Vilnius Lithuania Jun'13 Mazar-ı Sharif Afghanistan Nov'13

Isparta Turkey May'13 Constanta Romania Jun'13 Kano Nigeria Dec'13

Friedrichshafen Germany May'13 Luxembourg Luxembourg Jun'13 Ndjamena Chad Dec'13

Tekirdag Turkey May'13

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Europe (Part 1/2)

Blue labels are planned to launch in

2015 based on aircraft availability &

upon obtaining the authorizations.

80 Airports

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Europe (Part 2/2)




23 Airports

13 / 38


Africa




42 Airports

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Middle East




33 Airports

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Asia & Far East




31 Airports

16 / 38


Americas




10 Airports

17 / 38


Turkey

44 Airports

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36 42 55 68 80 81 81 80 80 80

159 181

197 214

242 237 264

294 341 349

7 9

9

11

7 7 7

7

7 7

2012 2013E 2014 2015E 2016E 2017E 2018E 2019E 2020E 2021E

Wide Body Narrow Body Cargo

Figures / Fleet

7 TK’s Avarage

Fleet Age

Youngest Fleet in Europe

Type Fleet

Wide Body

19%

A330-200 16

A330-300 18

A340-300 5

B777-3ER 16

Total 55

Narrow Body

78%

B737-900ER 10

B737-800 88

B737-700 9

A320-200 33

A321-200 43

A319-100 14

E 190 1

Total 198

Cargo A310 3

4% A330-200F 6

Total 9

TOTAL 262

202

232 261

293

329 325 352

381 428 436

69 73 66 65 73 82

102 101

127 132

153

179

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Fleet Growth

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18 23

27 33

2012 2013 2014 2015E

5.5

8.0 8.9

10.5

2012 2013 2014 2015E

Figures / Anadolujet

The low-cost

brand of TK

Flying to 34

destinations in

Turkey & KKTC

Via Ankara, ESB

Via İstanbul, SAW

Total Passanger ( Million) Fleet Growth

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189 219 252 306 287 427

597 699

840 1,003

1,140

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E

Leading cargo carrier in total export and import cargo in Turkey.

Operates to 49 destinations with its 3 A310-300 and 6 A330-

200F freighters besides 261 destinations with passenger

aircraft.

Figures / Cargo

Cargo Tonnage Carried (1.000 Ton)

Total Cargo Revenue (Mn USD)

117 136 149 144 178 223

271 315 347 405

292 28 29 34 55 60

91

117

155

218

257 484

145 165 183 199 238

314

388

470

565

662

776

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015E

Belly Cargo

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Brand Value


Subsidiaries of TK

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Brand Value – Commercials

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Brand Value – Sponsorships

BORUSSIA DORTMUND 2013-2016

Turkish Airlines Lounge in

Westfalenstadion

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Brand Value


Subsidiaries of TK

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Cabin Features

Business Class

Comfort Class

Economy Class

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Turkish Airlines Inflight Entertainment platform «Planet» will help make

your trip go by in the blink of an eye. You can access,

337+ movies

414+ TV Series & documenteries

756+albums by Universal Music Group

17+ Games.

Planet

Inflight Entertainment

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The World’s 𝟑𝒓𝒅 Best Inflight Entertainment 2014


Catering

Candle light dinner above the skies. Turkish Airlines, which serves the best catering service for business

class, is offering Flying Chef concept onboard. 28 / 38


Catering

The World’s Best Business Class Catering 2014

The World’s 𝟐𝒏𝒅 Economy Class Catering 2014

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In our lounge, you will have a good time comfortably before flight and enjoy the free

catering service (hot and cold soft drinks, fresh queezed orange juice, sandwiches,

croissants, pastries, tarts, tartlets, sweet and salted biscuits, nuts, and hot soup.)

Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family

and Star Alliance Gold card members can take advantage of Lounge Istanbul.

Lounge Istanbul (1st floor )

Over

1.000 Seat capacity

5,900 m2 Area of Lounge Istanbul

Library & Billiards rooms

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Lounge Istanbul (Ground floor )

The Lounge Istanbul provides some of the

unique tastes of Turkish cuisine like mantı,

börek, pide,gözleme and global dishes

you’ll be hard-pressed to find elsewhere.

Amongst other treats, you’ll find freshly

prepared pastries from Vienna’s famous

pastry shop Demel.

a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit».

a virtual car rally in miniature model of Istanbul PlayStations and electronic diversions a realistic golf simulator Suit rooms

Stage - Live Performance Helical Stairs

The World’s Best Business Class Lounge Dining 2014

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Our international incoming Business Class passengers and Miles&Smiles Elite Plus members

travelling in Economy and Comfort Class can take advantage of Lounge Istanbul Arrival

Lounge Istanbul Arrival

In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and

sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are

showers, changing and ironing rooms available free of charge.

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Turkish Corporate Club

Discount No Penalties Incentive Excess Baggage 33 / 38


Turkish Conventions

Europe’s best airline brings the world to Congress City

İstanbul.

Easy application and management process for

Meetings seminar conference congress exhibitions

Opportunity to get organizers’ incentives

Exclusive offers on all Turkish Airlines flights

[email protected]

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Miles&Smiles is Turkish

Airlines’ advantageous

Frequent Flyer Program.

Miles&Smiles

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http://www.thy.com/tr-TR/miles_and_smiles/program_partners/earn_miles_while_you_rest.aspx






http://www.thy.com/tr-TR/miles_and_smiles/program_partners/earn_miles_when_you_drive.aspx




http://www.thy.com/tr-TR/miles_and_smiles/program_partners/technology.aspx

http://www.thy.com/tr-TR/miles_and_smiles/program_partners/shop_miles.aspx






Istanbul Tour : Free Istanbul sightseeing tour for all our transit passengers.

Istanbul Tour For Transfer Passengers

After you arrive at Istanbul Atatürk

Airport, you will be picked up by a

private guide and you will spend

fantastic hours filled with historical

beauties of our city.

TourIstanbul

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Brand Value


Subsidiaries of TK

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Subsidiary Share Establishment

Sun Express 50% 1989

THY Technic 100% 2006

THY Do&Co 50% 2007

THY Technic – Pratt & Whitney (United Technologies) 49% 2008

THY Opet 50% 2009

TGS (Turkish Ground Services) 50% 2009

Goodrich-THY Service Centre 40% 2010

TCI Cabin Systems Inc. 51% 2011

Aircraft Seat Manufacturing Inc. 50% 2011

HABOM Inc. 100% 2011

Turkbine Technical Gas Turbines Maintenance Inc. 50% 2011

THY Aydın Çıldır Airport Inc. 100% 2012

MNG Technic Aircraft Maintenance Services Inc. 100% 2002

Tax Refund Company 30% 2014

Subsidiaries

Turkish Airlines has 14 subridiaries in different areas of avaiation industry.

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Thank You

Tkpresentation_EN

Documents

mn pax

terms of destinations

turkish airlines world

terms of number

year ceo of turkish

single hub turkish airlines

europe rankings

south europes best airlines