Tjy2010 awareness-v9-ps

Awakening the Youth of „Middle India‟

• Tata Jagriti Yatra targets youth of ‘Middle India’ to recognise their own potential by ...

• ... showcasing Enterprise Led Development ...

• ... through a national journey with 400 competitively selected youth...

• ... that visit successful social and economic entrepreneur role models ..

• … who epitomize the resurgence of a dynamic and confident India.

INCLUSIVE GROWTH:

Crucial For India‟s Prosperity

250 Million

500

Million

350 Million

1,100 Million

A Unique Opportunity

The EVENT: A unique train journey across

India to discover India‟s real heroes

The PARTICIPANTS: 400 of India‟s brightest

youth between the ages of 20-25

The AUDIENCE: the entire country: through

the physical journey over 8000 km

The INTENT: To spread the message of

change through Enterprise Led

Development (ELD)

The MESSAGE: Once in a lifetime

opportunity for young. “Awakening the

entrepreneurial spirit…”

TJY‟10: December 24, 2010 - Jan 11, 2011

How Is It Done: Operations

• 18 bogie train specially

chartered from the Railways

– Boys and Girls coaches

– Bath rooms, Lecture rooms,

Sickbay, Comp Centre

– Travelling security, caterers,

cleaners, electricians

– Buses and logistics at

destinations

– Volunteers and organizersIn train BathroomsIn train AV

Onboard Blogging Fleet of Buses

On board catering Security

What Do We Do: Programming

• Visiting role models

• Interactive learning in

the train

• TV Panel Discussions

• Events and Adventure

Delhi

Hyderabad

Kanyakumari

Key Messages of the Yatra

External Journey

• The Panorama of an 18 day national journey

Inner Journey

• Challenging ones own beliefs through interacting with fellow yatris and role models

Innovation

• Discovery of how enterprise is impacting social lifestyles.

Collaboration

• Opportunity to learn benefits of collaborating in real life situations

Transformation

• The courage to go back to ones place of origin to drive change

The Impact: Yatri Perspective

“ My thinking has changed. I was great at talking

about what is wrong with our system, our

people, our government etc. now, I talk

solutions. I look for the way out....”

- Maithili, ex-Yatri

The Impact: Role Model Perspective

Dr. R. A. Mashelkar, India’s leading

scientist said:

“ I was expected to inspire the young

Yatris. In fact, it was the other way

around. They inspired me! Our

interaction was so energizing, so

fulfilling!”

How are Yatris Selected?

Application on the web or on paper

Three selectors from a panel review each application

Shortlisted based on response to six questions.

The

Six

Key

Qu

esti

on

s Do you have a role model?

Would you like to be a Social Entrepreneur?

Have you already demonstrated entrepreneurship?

Why should you be selected?

What do you think are India’s challenges?

What do you intend to do to contribute for this?

What are You Waiting For?

• Register on the web www.jagritiyatra.com

• View past yatra experiences on the microsite

http://2008.jagritiyatra.com/

• Subscribe to receiving updates through email

and SMS

• Get in touch with us if you have any further

questions [email protected]

Any Questions?

Tata Jagriti Yatra OfficeM/s Jagriti Seva Sansthan

B5, Green Acres Co-op Society

Off Din Quarry Road,

Panjarpole, Deonar

MUMBAI - 400088 INDIA

Phone : +91 22 64535354

Mobile : +91 9223231183

Fax: +91-22-25550936

Jagriti Seva Sansthan

HQ Address:

M/s Jagriti Seva Sansthan

9D, Civil Lines

Gorakhpur

Uttar Pradesh

PIN - 273001

INDIA

Phone : +91 5568225065

Website: www.jagritiyatra.com

Email: [email protected]