01 October 2019, 08:55 (EDT) Titleist Releases Experimental EXP•01 Golf Ball Multilayer Construction, Urethane-Covered Golf Ball Offered in Limited Run – Straight From Titleist R&D Lab FAIRHAVEN, Mass. (Oct. 1, 2019) – The Titleist Golf Ball Research & Development team is comprised of more than 75 associates – from chemical engineers and mathematicians, to materials scientists and aerodynamic physicists – driven by a commitment of continuous improvement and innovation. It is from their rigorous R&D process – rooted in decades of golfer research and feedback, intellectual property leadership, technological breakthroughs and comprehensive prototype testing – that new ideas are born and performance-enhancing limits are pushed. Year after year, countless golf ball concepts are developed with some never seeing the light of day and many left on the trial room floor. The new Titleist EXP•01 golf ball – an experimental multilayer construction utilizing a new high performance urethane cover formulation and process – is one concept that has made its way to the top. The R&D process for EXP•01 continues Oct. 1, when a one-time, limited run will be made available to golf shops in the U.S. and Canada. Additionally, golfers will be able to order EXP•01 through My Titleist on Titleist.com until supplies last. ⏲
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Titleist Releases Experimental EXP•01 Golf Ball - Titleist (news) · 2019-10-01 · i n t e lle ct ua l pr ope r t y le a de r shi p, t e chn olog i ca l br e a k t hr oug hs a
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01 October 2019, 08:55 (EDT)
Titleist Releases Experimental EXP•01 Golf BallMultilayer Construction, Urethane-Covered Golf Ball Offered in Limited Run – Straight From
Titleist R&D Lab
FAIRHAVEN, Mass. (Oct. 1, 2019) – The Titleist Golf Ball Research & Development team is
comprised of more than 75 associates – from chemical engineers and mathematicians, to
materials scientists and aerodynamic physicists – driven by a commitment of continuous
improvement and innovation.
It is from their rigorous R&D process – rooted in decades of golfer research and feedback,
intellectual property leadership, technological breakthroughs and comprehensive prototype
testing – that new ideas are born and performance-enhancing limits are pushed.
Year after year, countless golf ball concepts are developed with some never seeing the light of
day and many left on the trial room floor. The new Titleist EXP•01 golf ball – an
experimental multilayer construction utilizing a new high performance urethane cover
formulation and process – is one concept that has made its way to the top.
The R&D process for EXP•01 continues Oct. 1, when a one-time, limited run will be
made available to golf shops in the U.S. and Canada. Additionally, golfers will be able to order
EXP•01 through My Titleist on Titleist.com until supplies last.
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