Title: Leiki – User-Centric Publishing with Automatic …...p.4 From Search to Discovery. From Brands to Relevancy. The Leiki recommendation widget shows most relevant items across

Session: Digital Innovation

Title: Leiki – User-Centric Publishing with Automatic Content Recommendations

Speaker: Dr. Petrus Pennanen, CEOLeiki Ltd

UserUser‐‐Centric PublishingCentric Publishingwwith Automatic Content Recommendationith Automatic Content Recommendation

Leiki Focus automatically analyzes all your content and creates a uniquely detailed semantic profile semantic profile for each item.

p.4From Search to Discovery.

From Brands to Relevancy.

The Leiki recommendation widget shows most relevant items across sites and content types.relevant items across sites and content types.

Classified job ads on tab 5 Products  on tab 6

Articles from Newspapers on tabs 1, 2 and 3 Videos from Video Portal on tab 4

1   2  3   4     5       6

p.5From Search to Discovery.

From Brands to Relevancy.

• Increase of traffic for all sites:Doubling of number of users observed!

• More traffic to premium content: 300‐500% more than standard promotion!

• Increased session length, reduced bounce:Keep the users on your sites and out of Search!

p.6From Search to Discovery.

From Brands to Relevancy.

Winner of 'Most Innovative Technology'

Media Innovationof the Year Award

CUSTOMERSCUSTOMERS AWARDSAWARDS

ThatThat’’s only a part of the storys only a part of the story……Meet us in the Meet us in the Open LoungeOpen Lounge!!