by Coffee Shop Startups A Complementary Guide
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There are a variety of drive-thru coffee stand conceptsyou can choose from. Pick a concept that fits your
budget, your available space, and your menu.
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Opening a drive-thru coffee stand canbe an excellent business opportunity,no matter where you live. From bigcities to smaller towns, suburbs, andrural communities, a drive-thru coffeestand has the potential to besuccessful.
Demographic studies indicate that busycoffee drinkers want to treatthemselves to fast, convenient, low-cost splurges, even in a downwardmarket. So yes, it makes sense to opena drive-thru coffee business.
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YOUR GUIDE TO STARTA DRIVE-THRU COFFEESTAND SUCCESSFULLY
What will your drive-thru coffee shop looklike? What type of experience will yourcustomers have? Developing your visionand concept of your drive-thru coffeestand will be a significant first step inanswering these questions.
If you don't know where to start, considervisiting some local drive-thru coffee standsin your area. Pay attention to theirlocation, coffee, food, and coffee branding.Whether they are "family-friendly" drive-thru coffee stands or bikini barista coffeestands, you can learn a lot from visitingexisting drive-thru businesses.
Steps For StartingYour Drive-Thru Coffee Stand
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1. DETERMINE YOUR DRIVE-THRU COFFEE SHOPCONCEPT
2. WRITE A COFFEE SHOPBUSINESS PLAN
Every successful business starts with aplan. Writing a well-written business planbefore you begin a drive-thru coffee stand.Your written plan will become thecornerstone of your coffee businessplanning. It will only serve to help youdevelop, execute, and launch a coffeestand business the way you envision it tobe.
Having a business plan will help you savemoney from the start, helping you avoidmistakes, and ensuring you covereverything. It will help streamline yourefforts and spending.
Your menu will decide how you willultimately proceed when you start yourdrive-thru coffee stand. Your menudetermines your need for space, coffeeequipment, workflow, and how manybaristas you plan to hire.
Additionally, your coffee menu may impactyour permitting requirements necessary tooperate your business.
You also need to determine your targetcustomer as you are developing yourcoffee shop business plan. Once youdetermine who your customers are, youcan deepen your drive-thru menu options.Muffins, scones, cookies are popular drive-thru coffee stand options. These all go wellwith espresso-based beverages.
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3. DEVELOP YOUR DRIVE-THRU COFFEE SHOPMENU
4. FIND A PERFECT DRIVE-THRU COFFEE STANDLOCATION
Common drive-thru coffee stand locations:empty parking lots, gas stations with extraspace, empty commercial lots
AccessibilityThriving trafficHealthy customer baseMonthly costsZoning requirements Existing competition
When you start a drive-thru coffee standbusiness, your location means just abouteverything to your success.
Finding the right location actually dependson:
You also want to look at factors thatinclude competition, labor laws, taxes, andzoning requirements.
What is your competition doing right? What are they doing wrong? Where are their existing customerscoming from?How can you better capture theirattention? How can you differentiate yourself?
Sizing up the competition matters. Drivearound and look at coffee shops, drive-thru coffee stands, and substitutebusinesses in your area.
What are these coffee businesses offering,and what can you add to your menu tohelp differentiate yourself from them?
Ask important questions:
Figuring out your competition is a criticalelement to your drive-thru coffee standsuccess. So, start analyzing yourcompetition earlier in your planning.
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5. YOUR DRIVE-THRU COFFEESHOP COMPETITION
6. GETTING A DRIVE-THRUCOFFEE STAND STRUCTURE
Decide if you are going to build, rent, orbuy your drive-thru coffee stand structure.Each option has a significant impact onyour overall startup budget, timeconstraints, and access to availablesupplies and contractors.
Building a drive-thru stand structure maybe the most affordable option. But you willneed access to the tools, equipment, andspace for the build-out.
You can also choose to buy a drive-thrustructure that is new or used. Buying anexisting drive-thru stand can speed up theprocess of opening your coffee business.
Renting out a drive-thru stand is also acommon and lower-cost alternative tobuying or building out your own stand.
Where will you get your coffee from? Where will you get your muffins anddoughnuts from? Which vendor will you get your papercups, lids, and napkins from?
If you have figured out your drive-thrucoffee stand menu, you will know whichvending partners to seek out to serve yourcustomers best.
For example, if you plan on selling bagels,you will determine who can provide youwith a fresh assortment of wholesalebagels regularly. Everything on your menuwill require a wholesale source unless youplan on making it yourself.
Consider the following vendor questions:
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7. FIND YOUR COFFEEVENDORS AND PARTNERS
8. CHOOSE YOUR DRIVE-THRUCOFFEE SHOP EQUIPMENT
Espresso MachineCoffee grindersBlendersIce-machineRefrigerator
From refrigerators to coffee grinders, yourbusiness cannot run without essentialcoffee equipment. Planning and budget foryour coffee equipment purchases early.
There are several major pieces ofequipment you will need to open a drive-thru coffee stand:
Your espresso machine may be the mostsignificant purchase. Choosing the rightespresso machine means estimating yourspace, speed, and capacity to handlecustomers' busy rush hours.
Drive-thru coffee stands business startup costs varydepending on size, location, menu, and amenities. Yourbusiness concept will determine the overall cost of your
drive-thru stand.
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Explore other coffee shop concepts here.How much does a coffee shop owner make?
Starting a drive-thru coffee stand can be fun andprofitable. Let us help. Learn how to run a coffeebusiness from day one.
Additional reading:
Visit Coffee Shop Startups
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