Tips to leverage LinkedIn Effectively for your business
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Tips to leverage LinkedIn Effectively for your business
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LinkedIn in numbers
• Total no of user- 400 Millions • There are 2 new users joining LinkedIn every second. • Number of LinkedIn user in US - 30% • LinkedIn is spread and used across 200 countries and territories. • Since 2014 more than 50% of global traffic in LinkedIn comes from Mobile • LinkedIn was set up in December 2002 and launched on May 5, 2003 • There are around 1.5 million groups on LinkedIn
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Different LinkedIn platforms
LinkedIn has 5 mobile Apps • LinkedIn Slide share • LinkedIn Pulse • LinkedIn Lynda • LinkedIn Job search • LinkedIn Lookup
LinkedIn Platforms • LinkedIn Press release • LinkedIn Help • LinkedIn Marketing solution • LinkedIn certification • LinkedIn Blogs • LinkedIn brand recourse • LinkedIn recruitment
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Sections in LinkedIn company page
• Company Overview • Profile image And Banner Image • Showcase Pages • Featured Groups • Company Updates • Careers Page
• Profile/Background image should represent your company & should be attractive and clear.
• Mention company website, company Address, No of employee etc. • Mention links of other social networking sites
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LinkedIn Ads Campaign
• LinkedIn Ads Campaign
• Sponsorship Ads
• Paid Ads
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• Company Page Promote by Self.
• Share the link to every group that you join and a Small introduction about company.
• Xenia Employee Like or comment on our company page
• Active on LinkedIn group as well as comment on post or article in group
Multiple ways to improve company page like
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Blogs Posting
• Post blogs on LinkedIn pulse regularly
• Post your blogs on various site as guest user
• Use more hashtag while promoting your blogs
• Post article, podcast, webinar, analysis, report, some interesting facts and figures
• Post motivation quotes
www.SurveyMonkeyBlog.com www.quora.com www.Blogarama.Com/ www.Blogcatalog.Com/ Other social networking site Many more
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Blog sharing tricks
• Give share / follow button on each post • Use option as per requirement for shape of
Icon • Use LinkedIn company page profile on
company website –visitor directly follow from your website
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• Post a blog along with LinkedIn profile,
• A small shortcut for your personal LinkedIn profile and it show as pop-up
LinkedIn profile on website
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• Share your LinkedIn status updates on Twitter
• Mention audio recording along with post
Interconnect all social channels –Facebook, LinkedIn, Twitter
• Merge all Social channels and post relevant document along with LinkedIn twitter
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Optimize your LinkedIn company page
• At least 3 link in each blog- Company Website, blogs and special keyword like marketing strategy or inbound marketing.
• Maximize Your Group Membership and interaction
• Aggressively Expand Your Network and connect as many as user you can
• Company resource download option mention to LinkedIn company page.
• Share post by employee and also comment or likes
• Relevant keywords in bullet-pointed list
• Update company information
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Marketing tools for LinkedIn
• There are some tools that help to analytics of LinkedIn blogs post, follower, LinkedIn page view and tracking of your blogs.
• LinkedIn Page Insight
• Hootsuite
• http://simplymeasured.com
• http://www.bimeanalytics.com
• LinkedIn Analytics
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End of presentation
Thank you www.xenia-consulting.com
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