Tips on Why & How to Run a Twitter Sweepstakes

Why & How to Run a Twitter Sweepstakes

NextBee Media

Why Run a Sweepstakes Program

There are a lot of marketing & promotion programs available.

Why use a Sweepstakes program then?

Gets attention from more prospects in your market

Reason 1

… Why Run a Sweepstakes Program

… Why Run a Sweepstakes Program

Increases Twitter FollowingReason 2

Easily Captures Customer Information

Reason 3

… Why Run a Sweepstakes Program

Reason 4 Allows users to participate quickly

… Why Run a Sweepstakes Program

What is Your Goal?

To Increase Followers & Capture Customer Data ?

If Yes let us tell you howto run a Twitter Sweepstakes

effectively

How to run a Twitter Sweepstakes

Offer a Relevant Reward

Aim at getting targeted traffic

Offer reward to attract only those who may return later for your products or services

A relevant award helps you tap prospects

Example:

A restaurant offering iPhone as sweepstakes reward will definitely draw more participation, but most participants will fail to convert into customers because they may not

be interested in the restaurant’s offerings.

MISMATCH

Follow-Gate Sweepstakes

Follow-gating your sweepstakes makes it mandatory for participants to ‘Follow’ your profile

RESULTUsers can access the sweepstakes contest only after they have ‘Follow’ed your profile

Increased follower count

Enhanced visibility, as participants ‘follow’ your profile and the news spreads over to their contacts’ feed

Social Sharing

Allow participants to share their rewards with their family & friends

Ask participants to ‘Share’ the sweepstakes contest on their social media profile

If possible, award small incentives when existing participants bring a particular number of new participants

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THANK YOU!

NextBee Media