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Tips for selling Continuous Delivery and DevOps to your business @ DevOpsDays Nashville @pm_suzie
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Tips for selling Continuous Delivery and DevOps to your business (from a business person)

Jan 14, 2017

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Suzie Prince
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Page 1: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

Tips for selling Continuous

Delivery and DevOps

to your business

@

DevOpsDays Nashville @pm_suzie

Page 2: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

Suzie Prince

Head of Product for ThoughtWorks products group

Product Manager for Snap CI

10 + years experience in software development including agile and CD practices

Tweeting @pm_suzie

Page 6: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

SELLING CD TO YOUR BUSINESS

Why

Who

How

Page 7: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

“Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug

fixes and experiments—into production, or into the hands of users, safely and

quickly in a sustainable way.”

- Jez Humble, continuousdelivery.com

Page 8: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

“Continuous Delivery is the ability to get changes of all types—including new features, configuration changes, bug

fixes and experiments—into production, or into the hands of users, safely and

quickly in a sustainable way.”

- Jez Humble, continuousdelivery.com

Page 9: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

CONTINUOUS DELIVERY

Page 10: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

WHY

Page 16: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

“IT is part of the business and not outside it. The team should be

responsible for business success, not just technical success, which has no

value in itself.”

- Mary Poppendieck, Unknown

Page 17: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie@pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

Page 20: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

WHO

Page 21: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie@pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

Page 22: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie@pm_suzie

Busy!Knows business goalsUnderstands customers

Wants to deliver a valuable product

Wants to meet customer needs

Has too many requirements

Has to balance bugs and new features

Has to answer to customers when product is unavailable

Needs feedback

Does not know everything

https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

Page 23: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie@pm_suzie

Busy!Knows business goalsUnderstands customers

Wants to deliver a valuable product

Wants to meet customer needs

Has too many requirements

Has to balance bugs and new features

Has to answer to customers when product is unavailable

Needs feedback

Does not know everything

https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

Page 24: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie@pm_suzie

Busy!Knows business goalsUnderstands customers

Wants to deliver a valuable product

Wants to meet customer needs

Has too many requirements

Has to balance bugs and new features

Has to answer to customers when product is unavailable

Needs feedback

Does not know everything

https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

Page 25: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

HOW

Page 26: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

BUILD EMPATHY@pm_suzie

Page 27: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

BUILD EMPATHY@pm_suzie

Page 28: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

ASK QUESTIONSCan you tell me more about…

What is your desired outcome?

What would make you happy?

What’s a bad day look like? What does a good day look like?

Is there anything I could do?

Page 31: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

TIPS FOR ACTIVE LISTENINGGive undivided attention and show you’re listening

Defer judgement. Don’t assume. Have a open mind

Provide feedback. Reflect. “What I’m hearing is…”

No solutions!

Say thanks

Page 32: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie@pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

Page 33: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie@pm_suzie https://www.flickr.com/photos/pixbymaia/20639146075/in/photostream/

Page 36: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzieFASTER FEEDBACK

CODE

BUILD

TEST

RELEASEOPERATE

Page 37: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzieRESPONSIVE

Page 38: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzieQUALITY

Page 39: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzieREDUCE WASTE

Page 40: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzieSANE RELEASES

COMMIT BUILD AND TEST

AUTOMATED TESTS

STAGING DELIVERACCEPTANCE

Page 41: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzieSANE RELEASES

COMMIT BUILD AND TEST

AUTOMATED TESTS

STAGING DELIVERACCEPTANCE

Page 42: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzieBETTER TEAMS

Page 43: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

HANDLE OBJECTIONShttps://www.videvo.net/video/traffic-lights-cycle-/2967@pm_suzie

Page 44: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

HANDLE OBJECTIONShttps://www.videvo.net/video/traffic-lights-cycle-/2967@pm_suzie

Page 45: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

CONFUSION

😕

Page 46: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

“My customers don’t want new stuff every week.”

Page 49: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

QUALITY CONCERNS

🐛

Page 50: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

“Part of the reason IMVU can get away with all their bugs is because they’re in the entertainment business, so

none of their users rely on them for anything really important.”

- Anon, 50 Deployments A Day and The Perpetual Beta

Page 51: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

ONLY FOR UNICORNS

🦄

Page 52: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

“Continuous deployment sounds cool. In a world where safety and reliability and privacy and security aren’t important, it would be fun to try. But like a lot of

other developers, I live in the real world. And I need to build real software.”

-Jim Bird, Continuously Putting Your Customers at Risk

Page 54: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

DATA AND RESOURCES

Page 55: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

DATA AND RESOURCES

Page 58: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

DATA AND RESOURCES • https://puppet.com/resources/white-paper/2016-state-of-devops-report

• https://continuousdelivery.com/evidence-case-studies/

• http://www.mindtheproduct.com/2016/02/what-the-hell-are-ci-cd-and-devops-a-

cheatsheet-for-the-rest-of-us/

• http://www.mindtheproduct.com/2016/07/continuous-delivery-devops-product-

managers-new-bff/

• http://www.startuplessonslearned.com/2009/06/why-continuous-deployment.html

• http://radar.oreilly.com/2009/03/continuous-deployment-5-eas.html

Page 59: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie

TIPS FOR SELLING CD TO YOUR BUSINESS

Get to know your business

Show empathy and learn their drivers and fears

Highlight the benefits, not the features, of CD

And keep going.…

Page 60: Tips for selling Continuous Delivery and DevOps to your business (from a business person)

@pm_suzie http://i.imgur.com/SYZk3Qn.jpg