Tips for Doing Successful Webinars Stefanie Peitzker, Product Marketing Manager.

Tips for Doing Successful Webinars

Stefanie Peitzker, Product Marketing Manager

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Organizing and Producing a Webinar

• Niche product

• Moderately known company

• No infrastructure for doing a webinar on a professional grand scale

Starting Point

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Organizing and Producing a Webinar

• Drafting Title – Abstract – Target audience – Length

• Motivating the speakers

• Motivating external promotors

• Committing in-time to dates

• Writing an organizational storyboard

• Briefing on contents

• Dry-run

• And: Looking for a fall-back

Content and Organizational Line-up

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Webinar Infrastructure

• Full registration process (Multi-lingual)

•The devil is in the details: spam check, reminder, languages /time zones

• Live demo of software (bandwidth)

• Recording of audio (via Phone) and screen

• Plus tools for cutting

• Much more: handing over presentation rights, muting participants, 50+ participants, …

What we needed

Evaluate carefully based on your requirements.

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• Advertizing

• Campaigns

• Eclipse Community

• Promotors

Promoting a Webinar

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The Results

30 - 50 % of total

Registrants Participants

96

45

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Successful Webinars

• Recording for post-webinar promotion

• Live demos and animations

• Check with your internet provider

• Dry run including hand-overs

• VOIP or not?

• Fall-back for speakers and moderators

• A camera makes it face-to-face

Lessons Learned

Questions?

Any Questions ?

Stefanie Peitzker, Product Marketing [email protected]