Navigating Through “Personal Cloud” Joe is not alone Out of a survey of 953 consumers in Australia: A personal cloud is a collection of free and paid online services that gives consumers the ability to create, store, backup, synchronise, access and share digital content using multiple devices and locations What is personal cloud? “I actually don’t quite understand what personal cloud is because it’s not tangible...in my mind it’s a cloud” – Joe Storage as a Service: Such as T-cloud, Google drive, Dropbox, SkyDrive, OneDrive, Amazon Cloud Drive, Box, and JustCloud Computing as a Service: such as Amazon and GoPC Backup as a Service: such as iCloud, iDrive and OpenDrive A DIY private cloud do not plan to pay paid excess usage charges at least once Software as a Service: Such as Google Docs, Google Sheets and Evernote 84% 82% 68% 44% 47% 67% 23% enhance the flexibility of using different digital devices 64% share files with many users 55% expand storage space 51% overcome limitations of mobile devices 45% reduce paper consumption 37% enhance personal information management effectiveness 38% reduce cost of personal productivity software and data storage 39% manage volume of digital content 41% comply with workplace expectation 33% increase mobility (anywhere, anytime) of access to digital content 67% 34% 46% know little about their legal obligations in using personal cloud 88% have limited understanding of how providers use their data 85% do not know how personal cloud works and the areas for what it could be used 42% trust personal cloud services 33% fear more exposure to digital surveillance 41% have a competent understanding of data charges related to personal cloud 15% do not have a positive attitude towards personal cloud 52% Types of personal cloud consumers use Why consumers use personal cloud? Self-efficacy and security Personal cloud spending have never paid 88% confident to choose a service without help easily understand terms and conditions believe cloud services are easy to use rely on reputation of service provider are influenced by social ties manage use to avoid excess fees activate password for cloud access devices are selective in putting content on cloud keep an off-cloud backup of important data 31% 24% 67% 51% 77% 32% 22% plan for digital inheritance in will 20% Data from: Cloud providers’ websites & “Molla, A, Cooper, V, Abareshi, A & Pittayachawan, S 2015 Demystifying Personal Cloud Services: an investigation of Australian Consumer expectations and experience, Australian Communications Consumer Action Network, Sydney”, web services
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Navigating Through “Personal Cloud”
Joe is not aloneOut of a survey of 953 consumers in Australia:
A personal cloud is a collection of free and paid online services that gives consumers the ability to create, store, backup, synchronise,
access and share digital content using multiple devices and locations
What is personal cloud?
“I actually don’t quite understand what personal cloud is because
it’s not tangible...in my mind it’s a cloud”
– Joe
Storage as a Service: Such as T-cloud, Google drive, Dropbox, SkyDrive, OneDrive, Amazon Cloud Drive, Box, and JustCloud
Computing as a Service:such as Amazon and GoPC
Backup as a Service:such as iCloud, iDrive
and OpenDrive
A DIY private cloud
do not plan to pay paid excess usage charges at least once
Software as a Service: Such as Google Docs,
Google Sheets and Evernote
84% 82%
68% 44%
47%
67% 23%
enhance the flexibility of using di�erent digital devices64%
share files with many users55%
expand storage space51%
overcome limitationsof mobile devices45%
reduce paper consumption37%
enhance personal information management e�ectiveness38%
reduce cost of personal productivity software and data storage39%
manage volume of digital content41%
comply with workplace expectation33%
increase mobility(anywhere, anytime) ofaccess to digital content67%
34%
46%
know little about their legal obligations in using personal cloud88%
have limited understanding of how providers use their data85%
do not know how personal cloud works and the areas for what it could be used
42%
trust personal cloud services33%
fear more exposure to digital surveillance41%
have a competent understanding of data charges related to personal cloud15%
do not have a positive attitude towards personal cloud52%
Types of personal cloud consumers use
Why consumers use personal cloud?
Self-e�cacy and security
Personal cloud spending
have never paid
88%
confident to choose a service without help
easily understand terms and conditions
believe cloud services are easy to use
rely on reputation of service provider
are influenced by social ties
manage use to avoid excess fees
activate password for cloud access devices
are selective in putting content on cloud
keep an o�-cloud backup of important data
31%
24%
67%
51%
77%
32%
22%
plan for digital inheritance in will
20%
Data from: Cloud providers’ websites & “Molla, A, Cooper, V, Abareshi, A & Pittayachawan, S 2015 Demystifying Personal Cloud Services: an investigation of Australian Consumer expectations and experience, Australian Communications Consumer Action Network, Sydney”,
web services
Data from: Cloud providers’ websites & “Molla, A, Cooper, V, Abareshi, A & Pittayachawan, S 2015 Demystifying Personal Cloud Services: an investigation of Australian Consumer expectations and experience, Australian Communications Consumer Action Network, Sydney”,
Tips for choosing personal cloud
Free storage
Monthly subscription fee
Maximum file size
Where your files stored
Synchronisation
Accidental data deletion
recovery
Controlling upload/download
speed
Operating system compatibility
Interoperability with other cloud
services
Help desk
60MB/month
US$2.5= 1GBUS$5=unlimited
Not disclosed
USA
Auto sync on all devices
Evernote Trash
Unknown
Windows, iOS, Android
Not supported
Chat, e-mail
2GB
AU$12.99=1 TB
10GB/file
USA and Ireland
Auto sync on all devices
Dropbox bin
Available through setting
Windows, iOS, Android
Not supported
Online Forum
15GB
US$1.99=100GBUS9.99=1TB
US99.99= 10TBUS199.99=20TBUS299.99=30TB
No limit
USA, Asia and Europe
Auto sync on all devices
Auto sync on all devices
Auto sync on all devices
Google drive bin
Available through setting
Windows, iOS, Android
Not supported
Online Forum
5GB
US$1.29=20GBUS$4.99=200GBUS$12.99=500GB
US$24.99=1TB
No limit
USA, Ireland, Denmark
No iCloud Bin
Available through setting
Windows, iOS, Android
Not supported
Phone
None
AU$20/user=20GB
AU$35/user=50GB
Not disclosed
Not disclosed
Backup every 24hr
Unknown
Windows, iOS, Android
Compatible with Dropbox
Phone
Evernote Dropbox Google Drive iCloud GoPc
Criteria Examples (data as of June 2015)
Which law governs the
contract
What data are collected from you
Who uses data collected from you
Security (Data transfer and
storage )
Data breach notification
Data retentionafter deletion
Data recovery procedures ‘safe haven’ for data
If you infringe copyright
Product/service warranty
USA, Canada, Brazil, Switzerland
Not stated Not stated Not stated Not stated Not stated
Name, email, address,
IP address
Evernote
Unknown
Not disclosed
Not disclosed
Not stated
30 days notice before suspension
Not disclosed
San Francisco, USA
Name, email, contact, IP, address, device info, usage
Dropbox, law enforcement
agency
Encrypted 256-bit AES
Not disclosed
EU-U.S. and Swiss-U.S. Safe
Harbor
EU-U.S. and Swiss-U.S. Safe
Harbor
Account suspend Account suspend Account suspend Account suspend
California, U.S.A
Name, email, telephone, credit
card
Google, affiliate, law enforcement
agency
SSL Encrypted128-bit AES
Not disclosed
Santa Clara County, USA
Name, address, telephone, email,
credit card
Apple, law enforcement
agency
TLS Encrypted 128/256-bit AES
Not disclosed
U.S. Department of Commerce
User & GOPC domicile
Name, credit card, date, time, IP address,
browser, OS
GoPC, contractors, law enforcement
agency
Encrypted128-bit
Not disclosed
Not disclosed Not disclosed Not disclosed Not disclosed
Not disclosed Not disclosed Not disclosed Not disclosed
Must purchase a DRP plan
Data loss Compensation
Not disclosed None Limited to paid service None Not disclosed
What to look for in a service What to look for in a contract
Free storage
Monthly subscription fee
Maximum file size
Where your files stored
Synchronisation
Accidental data deletion
recovery
Controlling upload/download
speed
Operating system compatibility
Interoperability with other cloud
services
Help desk
Evernote Dropbox Google Drive iCloud GoPc
Criteria Examples (data as of June 2015)
Privacy certification
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