Traffic To Dealer’s Web Site Interactive Web Site Process Sales 1500 (2%) 30 LEADS RECEIVED LEADS RECEIVED (25%+) 8 (50%) 4 (50%) 2 DEALS CLOSED DEALS CLOSED 7% 7% Closing Ratio Closing Ratio 3000 (4%) 120 (35%) 42 (80%) 34 (75%) 25 WHEEL WHEEL 21% 21% Closing Ratio Closing Ratio Appointments Scheduled Appointments Scheduled Appointment Shows Appointment Shows UNIQUE VISITORS UNIQUE VISITORS This TIPS eBusiness Model This TIPS eBusiness Model focuses specifically on focuses specifically on results from the dealer’s results from the dealer’s own web site. The own web site. The numbers shown on the numbers shown on the wheel are not indicative wheel are not indicative of results from 3 of results from 3 rd rd Party Party Leads. We will examine Leads. We will examine the impact of 3 the impact of 3 rd rd Party Party Provided leads in another Provided leads in another version of the TIPS version of the TIPS eBusiness Model. eBusiness Model. This TIPS eBusiness Model This TIPS eBusiness Model focuses specifically on focuses specifically on results from the dealer’s results from the dealer’s own web site. The own web site. The numbers shown on the numbers shown on the wheel are not indicative wheel are not indicative of results from 3 of results from 3 rd rd Party Party Leads. We will examine Leads. We will examine the impact of 3 the impact of 3 rd rd Party Party Provided leads in another Provided leads in another version of the TIPS version of the TIPS eBusiness Model. eBusiness Model.
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This TIPS eBusiness Model This TIPS eBusiness Model focuses specifically on focuses specifically on
results from the dealer’s results from the dealer’s own web site. The own web site. The
numbers shown on the numbers shown on the wheel are not indicative wheel are not indicative of results from 3of results from 3 rdrd Party Party Leads. We will examine Leads. We will examine the impact of 3the impact of 3 rdrd Party Party
Provided leads in another Provided leads in another version of the TIPS version of the TIPS eBusiness Model.eBusiness Model.
This TIPS eBusiness Model This TIPS eBusiness Model focuses specifically on focuses specifically on
results from the dealer’s results from the dealer’s own web site. The own web site. The
numbers shown on the numbers shown on the wheel are not indicative wheel are not indicative of results from 3of results from 3 rdrd Party Party Leads. We will examine Leads. We will examine the impact of 3the impact of 3 rdrd Party Party
Provided leads in another Provided leads in another version of the TIPS version of the TIPS eBusiness Model.eBusiness Model.
1. Easy Navigation – Launched Automark site2. Research – Factory Technology framed into Automark site3. Find a Car (Real-Time Inventory Updates from DMS)4. Preowned Photos, Prices & Complete Descriptions 5. Trade Evaluations (KBB)6. Financing (Online Credit Application)7. Regional Promos uploaded weekly (new specials)8. Price & Payment Specials on New & Used8. Site Forms customized for higher submission9. Site Text customized for regional search engine results10. Pop-up Window customization 11. Test Drive Appointment Scheduling12. Automark site w/additional customized sections
13. Online Service Department Scheduling & Tracking14. Virtual Service Advisor (VSA)15. Online Accessories Catalog & Shopping Cart16. Fleet & eBusiness Services Fulfillment section17. Online Vehicle Insurance Quotes & Policies18. Management & Staff Direct Contact Access19. Multiple registered URL’s directed to site20. Search Engine strategy implemented…Many more site management capabilities that dealer staff
(Email, Direct Mail ,Telemarketing)5. ALL Advertising (URL Everywhere)6. Showroom Merchandising7. Collateral Material4000
(10%) 400
1. Easy Navigation 2. Research 3. Find a Car (Inventory Updated) 4. Used Vehicle Photos Posted 5. Weekly “Deal” Specials 6. Periodic Sales & Promotions 7. Rebates & Incentives Posted 8. Trade Evaluations 9. Financing Information10. Online Credit Application11. Test Drive12. Contact Us
1. Lead Management Tool2. Auto Responder3. Personal Responses4. E-Mail Templates5. Mult imedia Messages6. 2-Way Pagers7. Telephone Contact(50%) 200(50%) 100
(Email, Direct Mail ,Telemarketing)5. ALL Advertising (URL Everywhere)6. Showroom Merchandising7. Collateral Material4000
(10%) 400
1. Easy Navigation 2. Research 3. Find a Car (Inventory Updated) 4. Used Vehicle Photos Posted 5. Weekly “Deal” Specials 6. Periodic Sales & Promotions 7. Rebates & Incentives Posted 8. Trade Evaluations 9. Financing Information10. Online Credit Application11. Test Drive12. Contact Us
1. Lead Management Tool2. Auto Responder3. Personal Responses4. E-Mail Templates5. Mult imedia Messages6. 2-Way Pagers7. Telephone Contact(50%) 200(50%) 100
(Email, Direct Mail ,Telemarketing)5. ALL Advertising (URL Everywhere)6. Showroom Merchandising7. Collateral Material4000
(10%) 400
1. Easy Navigation 2. Research 3. Find a Car (Inventory Updated) 4. Used Vehicle Photos Posted 5. Weekly “Deal” Specials 6. Periodic Sales & Promotions 7. Rebates & Incentives Posted 8. Trade Evaluations 9. Financing Information10. Online Credit Application11. Test Drive12. Contact Us
1. Lead Management Tool2. Auto Responder3. Personal Responses4. E-Mail Templates5. Mult imedia Messages6. 2-Way Pagers7. Telephone Contact(50%) 200(50%) 100
(Email, Direct Mail ,Telemarketing)5. ALL Advertising (URL Everywhere)6. Showroom Merchandising7. Collateral Material4000
(10%) 400
1. Easy Navigation 2. Research 3. Find a Car (Inventory Updated) 4. Used Vehicle Photos Posted 5. Weekly “Deal” Specials 6. Periodic Sales & Promotions 7. Rebates & Incentives Posted 8. Trade Evaluations 9. Financing Information10. Online Credit Application11. Test Drive12. Contact Us
1. Lead Management Tool2. Auto Responder3. Personal Responses4. E-Mail Templates5. Mult imedia Messages6. 2-Way Pagers7. Telephone Contact(50%) 200(50%) 100
(Email, Direct Mail ,Telemarketing)5. ALL Advertising (URL Everywhere)6. Showroom Merchandising7. Collateral Material4000
(10%) 400
1. Easy Navigation 2. Research 3. Find a Car (Inventory Updated) 4. Used Vehicle Photos Posted 5. Weekly “Deal” Specials 6. Periodic Sales & Promotions 7. Rebates & Incentives Posted 8. Trade Evaluations 9. Financing Information10. Online Credit Application11. Test Drive12. Contact Us
1. Lead Management Tool2. Auto Responder3. Personal Responses4. E-Mail Templates5. Mult imedia Messages6. 2-Way Pagers7. Telephone Contact(50%) 200(50%) 100
(Email, Direct Mail ,Telemarketing)5. ALL Advertising (URL Everywhere)6. Showroom Merchandising7. Collateral Material4000
(10%) 400
1. Easy Navigation 2. Research 3. Find a Car (Inventory Updated) 4. Used Vehicle Photos Posted 5. Weekly “Deal” Specials 6. Periodic Sales & Promotions 7. Rebates & Incentives Posted 8. Trade Evaluations 9. Financing Information10. Online Credit Application11. Test Drive12. Contact Us
1. Lead Management Tool2. Auto Responder3. Personal Responses4. E-Mail Templates5. Mult imedia Messages6. 2-Way Pagers7. Telephone Contact(50%) 200(50%) 100