Tiny Paws, Big Prints: Winning online fundraising strategies for small nonprofits

@SnotForProfit @MEOWFoundation #AFPCongress

Tiny Paws, Big Prints :

Winning Online Fundraising

Strategies for Small NPOs


Our Nonprofit Division



Non-kitty things we’re discussing today

• Online donation beyond “donate now”

• Cultivating donors online

• Creating engaging social media content

• Free and low-cost online tools to make life easier!


We promised you 5 big tech trends!

You’ll learn the 5 biggest and buzziest trends that can benefit smaller non-profit organizations today.

But wait… There’s more!


First things first!

How to make a cat emoticon in ascii for Twitter

(=^‥^=)

ヾ(=ﾟ･ﾟ=)ﾉ

(^-人-^)

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Super advanced …


Let’s get started!

http://blog.tweetsmarter.com/category/twitter-spam/



Taking online donation beyond

the donate button!







Expand digital fundraising opportunities in

your editorial calendars


Incentivize donors with online recognition



eFlea.ca



meowfoundation.spreadshirt.com


Every organization has “alternative giving”

campaign potential …



Peer-to-peer (or “crowdsourced”)

grassroots campaigns!



Become an “inbound” expert

• Define your demographic / audience

• Create content that addresses their needs!

• Use tested keywords and headlines

• Use lots of images in your content!

Read:

http://blog.hubspot.com


Cultivating online donors!




What’s unique about

mobile web donation traffic?


Web traffic to donation pages

rises to a peak in the mornings.

Web donation traffic


Mobile visits to donation pages

rise to a peak in the evenings.

Mobile donation traffic


Your “Second Audience” is mobile


Every organization has interesting data …


Segmented communications



Prospect research using LinkedIn


“Cracking the LinkedIn Code” – Searchengineland.com





Escalation charts for donors, supporters, clients


Make your own !


Creating engaging social content


Something big on social

can happen at any time!





Allow supporters to personalize and take

ownership of your brand online





Reaching out to your community for

User Generated Content (UGC)…

…Crowdsourcing ideas


Looking for content? Swayy.co


Free & low-cost digital tools


Websites to help you visualize your data

(without a designer!)


Canva.com


Infogr.am


Piktochart.com


PowerPoint Infographic Templates


Big tips for infographics

• Consider unique or proprietary datapoints

• Produce with appropriate sizing/fonts for social networks

• Cite sources always!

• Add your name/URL/campaign logo

• Include your contact details

• DON’T OVER DO IT – Too much text kills!


What should a social “dashboard”

tool do for you?

• Remotely accessible (in the cloud)

• Offer metrics & reports

• Provide a mobile option

• Allow scheduling

• Allow multiple accounts

• Allow multiple users


HootsuiteHootsuite


Sprout Social

Sprout Social


Sumall.com (beta)


BufferApp.com


Manage Instagram: Iconosquare


Search functions


Content Curation: Tagboard.com



Twubs.com


Great for leaders: Topsy.com



Translate your metrics: Likealyzer.com






The rise of social advertising!Big Trend





The rise of digital currenciesBig

Trend




Leveraging online video Big Trend


Free, integrated & fast !


Reaching out to your volunteers

and community members


Corporate partner or sponsor recognition


Reaching out to your corporate

partners for digital resources

Big Trend


Build social and

mobile into

sponsor/corporate

packages!



Staff Continuing Education!

Big Trend

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=VTVyLaTFy89JEM&tbnid=aoAwcyM3HLxkeM:&ved=0CAUQjRw&url=http://www.sas.com/offices/europe/germany/software/customer-intelligence/customer-experience-software.html&ei=ctAAVNT5IevZ8AG5j4HIDg&psig=AFQjCNEYb019IGDdWKhs3savPbHnmJyULw&ust=1409425895905548

http://www.google.ca/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=VTVyLaTFy89JEM&tbnid=aoAwcyM3HLxkeM:&ved=0CAUQjRw&url=http://www.sas.com/offices/europe/germany/software/customer-intelligence/customer-experience-software.html&ei=ctAAVNT5IevZ8AG5j4HIDg&psig=AFQjCNEYb019IGDdWKhs3savPbHnmJyULw&ust=1409425895905548


Established Nonprofit Webinar Programs

• FrontStream Webinars

• CharityHowTo.com Webinars

• Fundraising Success Magazine Webinars

• NTEN.org Webinars

• Imagine Canada Charity Law Webinars

• Peer-to-Peer Professional Forum Webinars


Part-time programs/courses!

• George Brown College – Fundraising & Volunteer

Management – “Digital Strategies for NPOs”

• Georgian College – Fundraising Certificate – “Technology

for Fundraising”

• Ryerson University – “Marketing for nonprofits” course in

Fundraising Management program

• Humber College – Fundraising Management –

“ePhilanthropy and social media”


• ca.linkedin.com/in/ClaireToronto

• ca.linkedin.com/in/MichelleErinCaplan

Let’s stay

in touch!

Tiny Paws, Big Prints: Winning online fundraising strategies for small nonprofits

Government & Nonprofit

mobile donation traffic

mobile web donation

todayonline donation

charity donation pages

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online fundraisingstrategies

online recognition

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