Keys to Using Social Media for Small Business Tina Reed Johnson, Web Marketing & Social Media Consultant Web site: http://tinareedjohnson.com LinkedIn: http://linkedin.com/in/tinareedjohnson http://www.linkedin.com/company/2454267 Facebook: http://facebook.com/tinareedjohnson https://www.facebook.com/EnvironmentalI ssuesImpact Twitter: @tinareedjohnson G+: https://plus.google.com/u/0/10432624284 4936940335
6
Embed
Tina Reed Johnson Keys to Using Social Media for Small Business
This is a brief, basic social media presentation for small business including social media tips, social media tools, and social media content by Tina Reed Johnson, Web marketing and social media consultant.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Keys to Using Social Media for Small Business
Tina Reed Johnson, Web Marketing & Social Media Consultant
Pre-sales communication tool to connect to customers
& prospective clients.
Not for hard sales – no ads in posts (buy ads separately)
Reminder
Develop relationships & trust
*Networking sites *Blogs, videos, images
*Social bookmarking *Forums, podcasts
Efficiency Social Media for Business
Tools:Software to schedule posts – time, day on multiple platforms (Hootsuite, PostPlanner, Tweetdeck)
Calendar for content with themes
Automatic posting (link platforms):
*Twitter & Facebook *WordPress & Facebook
*Twitter & LinkedIn
Be aware of differences between cultures & audience
Sharing options (between platforms)*Google Plus *Constant Contact
Social Media Content for Business
80/20 ruleInterests for your niche (not just business info!)
Make it personalImagesNews & FactsUpdates & QuotesHobbiesPetsVolunteering No politics or religionSports & EntertainmentEvents Blog posts Specials & CouponsContests (3rd party s/w)