Tina Dimiza Online Products. U ‘ll Never Walk Alone Mobile Augmented Reality vs “Never looked for it before” syndrome Correlate Reality to World Knowledge.

Tina Dimiza

Online Products

U ‘ll Never Walk AloneU ‘ll Never Walk AloneMobile Augmented Reality vs “Never looked for it before”

syndrome

Correlate Reality to World Knowledge

Matches Eyes Reality understanding with web infoVisualize User’s location No need to read maps and coordinates

Build on inherent human route-finding

Ingredients:GPSCameraCompass

XO RadARXO RadAR IISee – Through effectKnow more about Business before get there (under any circumstances)Assist buying decision: Critical Information combined with Reality

XO RadAR XO RadAR IIII

Support multiple Needs in one Search Combine all immediate needs Get the answers from what you “see” Optimize your Route (Maps & Routing Integration)

5 options- tools at right side of the screen

: Activate/De-activate Need Categories

: Use Search Function

: Modify Search Radius

: Set Business Spots appearance in Camera mode

: Get more info on app use

XO RadAR: XO RadAR: Use it as U likeUse it as U like

Unique Sales Proposition to our AdvertisersRegular Customers: new targeted mediaUtilize further Profile Page Content

New PropositionTime & Geo Targeted Advertising

Key Points

1st Step: increase Users awareness

2nd Step: build Users and Usage

XO RadAR: Greek Business ChanceXO RadAR: Greek Business Chance

Mobile Local SearchMobile Local SearchGoogle stated on Local Content in 2009: 30% of total Searches refer to Local Search“Google can provide relevant results to 11%.Yellow Pages best positioned to provide with this type of Content”

Mobile Searches different than Searches from desktop and laptopUsers Require Geo-targeted Results, Fast and in appropriate format

Forecast just released: - U.S. mobile local ad revenues from $213 million in 2009 to $2.02 billion in 2014- a compound annual growth rate of 57%

Parameters affect it: - smartphone penetration, - Advertisers evolution in building location-based campaignsBusinesses involved: premium due to consumer buying intent and conversion levels

Mobile PlatformGreek Yellow Pages: the 1st mobile app May 2009

Penetration in Greek iphone devices: appr. 60%

XO v1.5 of iphone for the User

–Auto-complete searchability

–Ratings and Reviews “on the go”

XO v1.5 for the Advertiser: Profile Pages content• Headings Sponsors

iphone classic Mobile XO app v1.5 Iiphone classic Mobile XO app v1.5 I

iphone classic Mobile XO app v1.5 IIiphone classic Mobile XO app v1.5 IILive content: cinemas, hospitals, pharmacists

Users Preferences Support: favorite film, area, date

Pharmacists Opening timetable: in 3 main, soon in 14 Greek Cities

Smooth interaction with Maps: Address matcher, Routing

menslounge.gr: suggets it as the1st among the Best 10 Greek apps for iphone

1 Million Businesses in your Hand1 Million Businesses in your HandNice Things in life are

For FreeFor Free

so it’s

XO

Applications

… “to have and to hold from this day forward”“ for better, for worse “