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TIMING IS EVERYTHING: Understand a brand’s life cycle to ensure maximum marketing ROI Steven Mazur, Managing Director November 12, 2014 By Better Way Workshops & Webinars Presentation Excellence © Presentation Excellence Group 2104
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Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Aug 14, 2015

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Marketing

Steven Mazur

brand application

brand awareness

brand effect

brands life cycle

acquisition advertising

social media

web support

business presentation

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Page 1: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

TIMING IS EVERYTHING: Understand a brand’s life cycle to ensure

maximum marketing ROI

Steven Mazur, Managing Director

November 12, 2014

By Better Way

Workshops & WebinarsPresentation Excellence

© Presentation Excellence Group 2104

Page 2: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

WHAT YOU WILL LEARN TODAY

• What’s a brand?

• Where is your brand in its life cycle?

• How to make the most on your investment in marketing?

Page 3: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

WHAT IS A BRAND?

Page 4: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND EFFECT

Page 5: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 6: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 7: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

INTRODUCTIONNEW CONCEPT MATURITY DECLINE INNOVATION RE-INTRODUCTIONGROWTH

BRAND LIFE CYCLE

Page 8: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 9: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 10: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

Page 11: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

Page 12: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRANDING STRATEGY: BEGINNING STEPS IN COMMUNICATION DEVELOPMENT

Page 13: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

POSITIONING DEFINED

Page 14: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

SAMPLE POSITIONING

• Disney - Family Fun

• Walmart - Low Prices and Good Values

• FedEx - Guaranteed Overnight Delivery

• McDonalds - Food and Fun

• Apple - Innovation

• Google - Simplicity

• Toyota - Reliability

Page 15: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

Page 16: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Loacker USA - Marketing Program

Page 17: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 18: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

ADVERTISING

Page 19: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Telling the story all the time

COLLATERAL

Page 20: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

OUTREACH

Radio

Social Contests

Page 21: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

CONTESTS

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EVENTS

Page 23: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

EVENTS

Page 24: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

SALES SUPPORT

Print + Electronic sales support

Page 25: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

OUR-OF-HOME PROMOTION

Page 26: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Localizing Promotion

OUR-OF-HOME PROMOTION

Page 27: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

WEB SUPPORT

Page 28: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

WEB SUPPORT: Store Locator

Page 29: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

SOCIAL MEDIA

Page 30: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

SOCIAL MEDIA

Page 31: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

SOCIAL MEDIA

Page 32: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Research confirmed in five months, PM+CO

delivered a 38% increase in brand awareness

31

RESULTS

Page 33: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

“We’ve had a 20 to 30% increase in Loacker Quadratini sales over the last 2 to 3 months.”

Fairway Market Groceries ManagerHarlem, NYC

32

RESULTS

Page 34: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

Page 35: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

UX Specialized Logistics

Page 36: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

PREVIOUS

Page 37: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

NEW BUSINESS IDENTITIES

COMPANY TAGLINE

Page 38: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

COMPANY BUSINESS PAPERS

Page 39: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

COMPANY COLLATERAL

Page 40: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

INFORMATION FOLDER AND INSERTS

Page 41: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND APPLICATION: TRUCKS AND UNIFORMS

Page 42: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

33 FOOT OFFICE WINDOW GRAPHICS

fast is our middle name... bringing your clients what they need... if you sell it, we install it... We shelter your goods...

212 855 5555www.uxlogistics.com

212 855 5555www.uxlogistics.com

212 855 5555www.uxlogistics.com

212 855 5555www.uxlogistics.com

revised c

1:20

108

108

73 73 65 6530.25 30.25 30.25 30.25

BRAND APPLICATION: WINDOW GRAPHICS

Page 43: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 44: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

INDIVIDUAL UX BUSINESS SITES

Page 45: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI
Page 46: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

Page 47: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

Page 48: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

BRAND LIFE CYCLE

Page 49: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

DineWise Re-introduction

Page 50: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

OLD LOGO

NEW NAME, LOGO & TAGLINE

Page 51: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Color Palette

Page 52: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Business Presentation Package

Page 53: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Direct Mail

Page 54: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Customer Experience

18 million Americans have

why should youfeel deprived?

DIABETES

15% OFFyour next order.

As a gift to you, please take 15% off your next order as a thank you for shopping with DineWise.

To redeem your coupon visit www.dinewise.com, or call 1-800-749-1170 to talk to our food specialists,and use code First15 when you complete your order.

Page 55: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Consumer Events

Page 56: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Website

150% increase in average order size

OLD WEBSITE

Page 57: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Acquisition Advertising

Page 58: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Acquisition Advertising

Page 59: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Acquisition Advertising

Page 60: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

Acquisition Advertising

Page 61: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

354% increase in revenue

Paul Roman, Chairman & CEO

Page 62: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

SPECIAL GIFT

Page 63: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

SPECIAL GIFT

• Brand Cycle Chart

• Brand/Marketing Self Analysis

• 30 minute call/meeting to discuss your current situation

Page 64: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

PISARKIEWICZ MAZUR+CO INC

305 BROADWAY #210

NEW YORK NY 10007

P 212 776 1477

WWW.DESIGNPM.COM

Steven MazurManaging Director

P 212 776 1477 X222

E [email protected]

Mary F PisarkiewiczFounder & Chief Creative Officer

P 212 776 1477 X228

E [email protected]

STEVEN MAZUR [email protected]

mailto:[email protected]
Page 65: Timing is Everything: Understand a brand’s life cycle to ensure maximum marketing ROI

THANK YOU


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