Timehop Add-on Feature

Project 3 Dave Riedy, Jesse Kim and Karma Hallmark

Where every day is #TBT!

Dave Jesse Karma Abe

What is Timehop?

Timehop’s flow

Brief“Incorporate new stories feature that would expand access to friends who share that memory or experience allowing groups and friends to fashion together the full story behind a memorable experience of event.”

Competitive AnalysisFeature Comparison, Screen Analysis, User Flows

Timehop Quilt Memoir Wedding Party Storify fbook groups

Settings and Preferences

collect information from Facebook

collect information from Twitter

collect information from Instagram

collect information from Foursquare

collect information from Dropbox Photos

collect information from iPhoto

collect information from iPhone camera

collect information from Google

collect information from Swarm

collect information from Flickrcollect information from Tumblr

collect information from YouTube

collect images from Getty

collect from Giphy

Daily notification (push)

Reminders (to email and/or phone)

Announcements (to email)

FAQ

Contact Support email Quilt Forums

Rate the App button

Log Out

Delete Account

Main Functionality

Alerts email

Show information from 1 Year Ago

"Exactly one year ago this moment you took X photos"

Show information from 2 Years Ago

Show information from 3 Years Ago

Show information from 4 Years Ago

Show historical info from X Years Ago

Feature Comparison

How Facebook Groups and Quilt create groups

select fromlist of namesof Facebook

friends

ProjectClass

SupportParents

Travel PlanningNeighborsCustom

GROUPSchoosegrouptype

set upgroup

clicknext

clickadd photo

selecttype ofgroup

clickcancel

secretclosedpublic

clickedit group

typename group

keyboard

addmembers

addcoverphoto

searchShutterstock

keyboard

review

backcancelcreategroup

clickCreate

popupyes/no?

no

yes

NEWGROUPPAGE

resultspage

searchfrom camera

roll

popuppermission

noyes

select photo

cameraroll

select photo

“CREATING A NEW GROUP” FLOW

FamilyClose Friends

For SaleEvent Planning

ClubFraternityTeammates

Competitor Screen Analysis

Main takeaway:user content in which displayed with beige was most dominant on Timehop.

 Market Positioning 

  Timehop  Quilt  Memoir  Facebook­  

One this day 

Facebook  

Groups APPS 

Business 

Model 

Freemium 

Funding and investing in 

company  

Freemium 

Freemium 

Funding and investing in 

company 

ads  ads 

Connected 

Social apps 

Signup with facebook 

twitter, instagram, foursquare, 

dropbox,  

google + 

Signup with facebook  signup with facebook 

instagram,  

FACEBOOK  FACEBOOK 

faster than the 

facebook app 

new service for private group chat 

that allows groups to share photos 

Target 

Audience 

avid media sharers  best friends, friends that 

want to stay in touch ( 

pinterst?) 

avid media sharers  facebook users  users of facebook groups 

Tag line  What did you do 1 year ago 

today? 

others: 

Timehop is #tbt everyday  

“ Let’s time travel” 

others:  

"A time capsule of you."  

"Old is Awesome” and the   

“anti snapchat” 

Quilt the amazing 

realtime scrapbook built 

by you and your best 

friends 

The best way to relive and 

share your photos and 

memories 

Never Miss 

a Memory 

Makes facebook about friends 

again  

Marketing Analysis

Looked into competitors to help us understand the space and Timehop’s

business goals

Path  Timehop  Quilt  Memoir 

Path is simple, personal social 

networking. 

Designed with the people you love, 

your closest friends and family, in 

mind. Path is a trusted, intimate 

environment like your dinner table at 

home. 

Features 

Capture Moments: With Path you can 

capture and share all of life's most 

important moments: photos, videos, 

thoughts, places, music, TV shows, 

movies, books, workouts, and sleep. 

Be Yourself: Create and edit beautiful 

photos and videos with our 

world­class creative tools and filters. 

Control Privacy: You're always in 

control of your privacy on Path with 

settings that are simple and 

easy­to­understand. 

Get More Than Likes: With Path 

Emotions you'll get more than likes 

from your family and close friends 

Timehop helps you celebrate the 

best moments of the past with your 

friends. It's like #tbt every day! 

What were you doing a year ago 

today? Two years? Three years? 

Timehop brings together your old 

photos and posts from your iPhone, 

Facebook, Instagram, Twitter, and 

Foursquare and replays your past a 

day at a time. 

You'll quickly fall in love with 

checking your daily Timehop. Give it 

a try today! 

Quilts are realtime scrapbooks built by 

you and your closest friends. Quilt is the 

ONLY app for capturing the 

experiences of your life from the 

viewpoint of everyone that was there! 

It's like texting (so enable push 

notifications!), except that everything 

your group stitches to the Quilt is saved 

forever in a beautiful way. 

✓ Quilts are invite only, so send invites 

to only your close friends and family. 

✓ Create multiple Quilts, for any 

occasion. Like your next get together, 

road trip or family vacation. 

✓ Quilt your everyday life together by 

stitching thoughts, photos, videos, and 

check­ins. Create a Quilt with your 

friend group for the everyday moments 

worth remembering. 

✓ Create published Quilts and allow 

the world to subscribe to everything you 

and your favorite people do together. 

✓ Share your published Quilts or 

pieces of your protected Quilts through 

Facebook and Twitter. 

Memoir is the best way to 

relive and share your photos 

and memories.  

See interesting photos from 

the past and get all those 

photos your friends took and 

never shared with you!  

You'll be able to relive your 

photos and memories from 

over the years from your 

camera, Facebook, Twitter, 

Instagram, and Foursquare.  

All of your photos and 

memories are 100% private, 

and only you can see and 

share them. 

Marketing Analysis

Looked into competitors to help us understand the space and Timehop’s

business goals

Business Goals:

Sharing Story features Keep it simple Few clicks per task

Discovery and ResearchSurveys, Interviews and Personas

Survey Results

95 Respondents

100% used Facebook

50% used Facebook over 6 years

80% have looked back at what they have uploaded

65% Identify as Consumers usually reads never posts

Interviewed 14 Participants

Interviews

Type of user

Background Sharing habits platforms

privacy

Giselle consumer Used Timehop but stopped because did not like what she was using. Uses WhatsAPP to stay in touch with her family and friends in Brazil

Uses WhatsApp to stay in touch with her family and friends in Brazil- very popular there. Has 3 groups she communicates with: 1 family- 20 plus people 2 friends 3 close friend 6 people

Used to share a lot but then stopped wanted more privacy and con will post photos to her small group of friends like what she had for dinner because reminded her of home.

Rosemary

consumer Married, Full Time student Shares on Facebook and Instagram separately- for different audiences

When got married had a separate account for her photos to be shared

Shoshi contributor Single Blogger and contributes to several platforms. Does a lot of research on things she is interested in an

Shares with all platforms “Only uses Facebook because has to” Doesn’t want to.

Very aware of of sharing information and does so in an educated way.

Trisha consumer Single Mother of 2 from Texas, using time time hop everyday and occasionally posts from her feed to her friends and usually about her kids growth

Shares on facebook and instagram. if time hop had something significant that day will post.

Concerns about Sharing - works for the state of Texas and has to be very aware about what she posts even in a “private” group. Knows nothing is private even the most private settings

Tanya consumer Single Working full- time graduate students

Shares with Friends and family on Facebook or brings into conversation with family. “Liked Year and review they picked all the photos”

Shares specific topic that she is interested in environment

Evelyn consumer Student and job seeker Considers herself as a consumer but likes to be resourceful and like new stuff. Facebook and instagram

Prefers direct contact than sharing on social media

Age range: 22 to 68 Contributors: 29% Consumers: 71%

Affinity Map

Interview Insights

v

Persona Grouping

HER STORYConnie is very close with her extended family, almost all of whom live in California. Facebook has become Connie’s lifeline to them and the way she keeps them all informed about what’s going on

with her daughter. “I like sharing the life of my child with family and friends.” She posts almost every

day. Her friends sometimes refer to her as “Camera Connie.” You can always count on Connie to be

the one taking pictures at an event. She enjoys the social recognition that gives her.

She likes the feeling of connection she gets from sharing when she can’t be with her loved ones and loves reading the comments the positive feedback she gets.

She loves TBT and never misses posting something.COnnIE

43 years old

Mother of Jinny, 4 years old

Lives in New York

Office Manager

Medium tech familiarity

“A Busy, Compulsive Sharer”

WAnTSA way to easily share her life and her daughter with the extended family. She also wants an

easier way to look back at past events. Wants

new functionality but doesn’t want to have to spend a lot of time to learn new software

nEEdSA way to keep in touch with her extended

family that doesn’t consume as much time as constantly posting to Facebook takes. Also a

way to better organize her posts.

POTEnTIAl OBSTAClESConnie’s obstacles include convincing her family to try something new and finding the time to learn to use it. Plus gathering and organizing all her photos.

POTEnTIAl OPPORTunITIESA new, easy way to share memories with her family.

“I like the feeling of connection I get from sharing.”

GEORGE

30 years old

Lives in Brooklyn

Programmer

High tech familiarity

“A Secret Sharer”

“I like to see what others share to keep in touch.”

HIS StORyGeorge loves to gather and consume information, is an avid reader and enjoys learning about

obscure topics. He misses the personal connection with his friends he used to feel using Facebook,

which he thinks has become crowded with political posts and advertisements. He’s also increas-ingly concerned about privacy.

He’s not interested in posting himself, but wishes he knew more of what was going on with his friends,

whom he doesn’t get to see as everyone is getting married and having kids. He likes tBt, seeing photos of him and his friends, but has never posted anything himself.

George uses WhatApp and Facebook to stay in touch with friends who regularly go to the Yankees

game together.

WAntSConrad wants to keep his professional and personal life separate (“Workbook” (Linkedin)

and “Facebook” (personnel))

nEEdSto be connected to others without having to share more than what he’s comfortable sharing, and

without giving up his privacy. He needs to know

that what he posts is private and that the site is

truthful and trustworthy

POtEntIAl OBStAclESPersonal barrier of using a new social app that

will want to access information

POtEntIAl OPPORtunItIESEncourage sharing or participating

User Scenarios

George is having breakfast looking Facebook and wants to see old photos from a baseball game he went to with friends

George wants to send a message to his friend on Facebook, but hasn’t talked to him in a while and wants to find a photo he can comment on to start the conversation

Connie is at Disney World with her husband and daughter and wants to quickly upload photos to share with her family

Connie is in the car and wants to create a group to send photos to in the future using her iPhone

Connie is relaxing at home and wants to share photos from her Timehop feed to a group of friends

Business Goals:

Sharing Story features Match simplicity Number of clicks

User Goals:

Simple to use Easy to share Facebook integration Privacy awareness

search stories and groups

video and audiocomments

privacy settings

export

categorize stories

save groups

YouTube

MUSTHAVE

WON’THAVE

Little Effort

Much Effort

SHOULD

COULD

text comment

mood filter

MoSCoW

Atop the mountain

Sketching and IdeatingThree different paths down the Mountain

Features Focused: Path K

• Create groups within Timehop • Filter groups by type • Set social media choices • Privacy settings • Searchable

starta group

set up group

entername

addphoto

set privacysettings

set up group

changed

tapsharegroup

backto

story

tap add members

addmembers

tapfamily list

addfamily

members

tapstart agroup

choosegrouptype

tapfamily

new“create group”

flow

How to make a group

Sketch Low to High: Path K

Features Focused: Path D

• Create and share stories within Timehop • Invite friends from Facebook to share • Allow invitees to curate photos they are

sharing • Time-based event • Define groups in Timehop • Group comments on shared on stories • Privacy Settings

Revised and redesigned from 11 screens to 5

Features Focused: Path J

• Recreate newsfeed from a particular day

• Group sharing • Share via Facebook! • Deleting unwanted people

from the past • Privacy

Prototyping and Testing

Implement better privacy settings Prototyping and TestingHow to choose?

Usability Testing

“Didn’t know that the icon was clickable

and had control features”

“Confused about photo page for people being asked to share. It asks what I want to share when

everything is already selected for me”

Usability Testing

“This ‘Make My Story’ button should be larger and more

eye-catching”

“Groups page is unclear. Feels like the transition between the Groups and Permissions page

needs to be different”

Revisions: Path D

Wireframes: Path D

timehopdisplay make story

share

groupspage

makenew group

editgroup

newgrouppage

editgrouppage

select/deselectfriends

selectfriends

done

done

permissionpage

back totimehop

sharestory

makeselections

makestory!

storyfeed

storytitlepage

enter nameenter descript

next

selectgroup

editgroup

“happy path” built in prototype

User Flow: Path D

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http://invis.io/DA2P86KXT

To see the prototype for “Path D”

go to:

User Test Findings: Path J • Liked seeing other peoples’ postings on existing SNS • Confused by some copies and UI

Implement better privacy settings There Can Be Only OneTaking the Different Approach

Path J as a stepping stone1. Bringing people to a smaller pool of user is a lot to

ask if friends have never used Timehop and does not value the app yet (high entry point) .

Timehop Users: 12 Million Facebook Users: 1.39 Billion (100 fold) (as of Dec 31, 2014)

2. Instead, raise the Timehop Brand awareness and appreciation by enhancing Timehop sharing features to the existing Social Networks and increasing conversations, or “Stories” on valuing time, as the Timehop business value states - “Old is awesome.”

TH + Past Newsfeed

Timehop Groups

Facebook

Timehop Groups

TH + Past Newsfeed

D K

J

Synthesis

LEAVEAPP

pre-existing settings

mytimehop

feedclick

settingsettingpage

leave?

LEAVEAPP

leave?

clickfriendsfeed

friendtimehop

feed

block personblock post

customizedfriend

timehopfeed

timehopfriends

to share

clickgroups page

editwhich friendposts to see

clickmain page

my outisdegroup

list

selectgroups

clicksetting

clickshare options

shareon SMS

FacebookTwitter, etc.Share page

choosetimehopgroup

maketimehopgroup

selectfriends

User Flow: Path J +

MAIN

FRIEND SETTING

SNSOption

Notification FAQ

AccountContact

Us

Rate App Logout

About

DeleteAccount

FacebookTwitter

InstagramEtc.

SHAREOPTIONS

TimehopFriendsto Share

My GroupList

OffList

Edit WhichFriends

Posts to See

Map: Path J +

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Key Screens

Prototyping and Testing Iterations

“Oh wow… this goes to Facebook.”Got a consistent confirmation from users that they like

going back to Facebook to share past postings with friends / and excited by in-app group shareability on Timehop.

Implement better privacy settings Final Prototype

Wireframes Path D

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http://invis.io/Y72P0B0R3

Next StepsImplement deeper privacy settings More filters for groups and posts Explore sensitivity algorithms Increase group interactions within Timehop

Annotated Wireframes

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Annotated Wireframes - Home1 2 3

4 5

6

7

1. Logo & Gear Icon clickable button to go to settings page.

2. “Mine” button clickable to go to home page where all user’s past postings from this day will display.

3. “Friends” button clickable to go to Friends Feed Page where user’s friends from variety of social networks services’ past postings from this day in the past will display.

4. Displays the source of the post. 5. Displays the timeline and weather of the post. 6. Content Block. 7. Content Block.

1. Clickable Icon for visibility settings. All of the below are clickable to do the same thing.a. Friend’s Profile Picture. b. Friend’s name.

2. c. Carrot Icon. 3. Displays the source of the post. 4. Displays the timeline and weather of the post. 5. Content Block. 6. Displays number of the comments and likes

from that particular posts from the original SNS. 7. Share button that prompts user to share to SNS

or within Timehop. 8. Comment button that prompts user to comment

directly on that past postings from the original SNS it came frome.

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Annotated Wireframes - FRIEND’S FEED

1a 1b 1c 23

45

6 7

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1. Darkened background, clickable to exit out of this modal anytime.

2. Highlighted friend’s profile icon to indicate that this setting feature will be about that person.

3. button to hide this particular post. 4. button to hide postings from this person from

now on.

1

234

Annotated Wireframes - Visibility Setting

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1. Clickable button to go back to the previous screen.

2. Darkened background with the posting image as the background overlayed.

3. Buttons for sharing channel options. 4. Button for sharing directly to Timehop friends. 5. Button to view more options on sharing

channels.

Annotated Wireframes - FRIEND’S FEED1

23

4

5

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1. Clickable button to go back to the previous screen.

2. Button to commit share after selecting who to share with.

3. Graphic to show the source of friends. 4. Number to show how many friends you have. 5. If you have blocked visibility of a particular

friend, program assume that you don’t want to share with that person either.

6. Button to select who you share with. 7. Button that pops out when you select multiple

friends to create groups on the fly. 8. Buttons represented with a group picture and

name on the bottom. You can click to send a post to that group.

Annotated Wireframes - FRIEND’S FEED1 2

3 45

7

8

6

Thank You!