Digital Marketing Planning Framework HOCHIMINH CITY R.303 Thien Son Plaza - 800 Nguyen Van Linh, Dist.7, HCM City Tel: 08-5411-0751/ 52 HANOI R.1903 Thanh Cong Tower - 57 Lang Ha, Ba Dinh Dist., Hanoi Tel: 04-3513-2783/ 84 TIME UNIVERSAL http://www.timeuniversal.vn HOTLINE: 0977 011 116 SCOPE 〉 Vision 〉 Mission 〉 Business Objectives 〉 Marketing Objectives 〉 Branding Objectives 〉 PR Objectives 〉 Sales/Revenue Objectives REQUIREMENTS 〉 Specific 〉 Align with Scope 〉 By specific Stakeholder General 〉 Overview Strategic Analysis 〉 SWOT 〉 Problems Define 〉 Objectives & KPIs Setting 〉 Strategic Approach 〉 Digital Strategy Plan 〉 Digital Programs 〉 Action Plans Specific 〉 BODs 〉 Divisions 〉 Staffs STAKE HOLDERS Internal 〉 Competitors 〉 Customers 〉 Industry 〉 Experts 〉 Media 〉 Community 〉 Society 〉 Government External BODs/Director 〉 Vision 〉 Mission Marketing Manager 〉 Marketing Objectives 〉 Annual Marketing Plan Sales Manager 〉 Revenue PR Manager 〉 PR Plan Digital Marketing Manager 〉 Digital Brief 〉 Digital Proposals 〉 Implementation Suppliers 〉 Proposals 〉 Creative 〉 Production 〉 Execution 〉 Reports 〉 Buying ROLES & RESPONSIBILITIES REACH 〉 SEO 〉 PPC 〉 Affiliate Marketing 〉 Display Ads 〉 Social Media Marketing 〉 Mobile Marketing CONVERSION 〉 Content Structure 〉 UI, UX 〉 Lead Generation Technique 〉 Content/Copywrite 〉 Call to Action 〉 A/B Testing 〉 Cross Devices ENGAGE 〉 Content Marketing 〉 Automation Marketing 〉 Customer Service 〉 Social Media Marketing 〉 Mobile Marketing 〉 CRM DELIVERABLES Creative Assets Tactics Measurement 〉 KPIs 〉 Metrics 〉 Analytic Tools 〉 ROI 〉 Surveys 〉 Reports 〉 Market Research 〉 Competitors Research 〉 Digital Audit 〉 Clear Objectives 〉 Fix Budget 〉 Digital vision in the company vision 〉 Know trends 〉 Know how 〉 Clear KPIs 〉 Good Tools 〉 Right people 〉 Issues Management 〉 Crisis Management SUCCESS CRITERIA