June 22-23 rd , 2015 Hyatt Regency Calgary Presented by "Time to Step up Your Game!" Redefining Your Dealership Marketing Through Gamification & Automation Brent Wees, Powered by Dashboard June 22-23 rd , 2015 Hyatt Regency Calgary June 22-23 rd , 2015 Hyatt Regency Calgary
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June 22-23rd, 2015 Hyatt Regency
Calgary Presented
by
"Time to Step up Your Game!"
Redefining Your Dealership Marketing Through Gamification & Automation
Brent Wees, Powered by Dashboard
June 22-23rd, 2015 Hyatt Regency Calgary
June 22-23rd, 2015 Hyatt Regency Calgary
"You’re The Guy In The Hat" Yes...yes I am...
Hi! I’m @BrentWees ● 5’9” ● Born in London, Ontario ● Played Ice Hockey ● I have eaten poutine ● I have met Bobby Orr ● I own snowshoes ● I live on a lake you can drive on during winter
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Here’s How We’ll Play...
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Rules...
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Gamification : Question #1
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
What is Gamification? A. is the realization of an application, or execution of a plan, idea,
model or design
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
What is Gamification? A. is the realization of an application, or execution of a plan, idea,
model or design B. an electronic game like XBOX or PlayStation
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
What is Gamification? A. is the realization of an application, or execution of a plan, idea,
model or design B. an electronic game like XBOX or PlayStation C. the application of game playing, typically as an online marketing
technique to encourage engagement with a product or service
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
What is Gamification? A. is the realization of an application, or execution of a plan, idea,
model or design B. an electronic game like XBOX or PlayStation C. the application of game playing, typically as an online marketing
technique to encourage engagement with a product or service D. an application, typically small, specialized program downloaded
onto mobile devices
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
“C” is Correct!
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
PUT IT ON YOUR SITE !! Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
YOU CAN DO IT !! Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
They Play, You Learn!
Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Control, Budget & Tracking
Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Use Automation to Tie it Together
Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
Automation : Question #1
Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
What is “Marketing Automation”? A. an online advertising pricing model, where the advertiser pays for
each specified action
Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
What is “Marketing Automation”? A. an online advertising pricing model, where the advertiser pays for
each specified action B. software platforms designed for marketing departments and
organizations to more effectively market on multiple channels online and automate repetitive tasks
Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
What is “Marketing Automation”? A. an online advertising pricing model, where the advertiser pays for
each specified action B. software platforms designed for marketing departments and
organizations to more effectively market on multiple channels online and automate repetitive tasks
C. the opposite of interruption marketing; aim to sell goods and
services only when the prospect gives consent
Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
What is “Marketing Automation”? A. an online advertising pricing model, where the advertiser pays for
each specified action - for example, an impression, click, form submit, double opt-in or sale.
B. software platforms designed for marketing departments and
organizations to more effectively market on multiple channels online and automate repetitive tasks
C. the opposite of interruption marketing; aim to sell goods and
services only when the prospect gives consent D. promoting a company through blogs, podcasts, video, eBooks,
enewsletters, whitepapers, SEO, social media marketing
Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]
The Answer Is “B”!
Brent Wees | Partner/Hype-Man | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected] Brent Wees | Powered by Dashboard | Partner/Ambassador of Buzz | [email protected]