Time to refresh your creative process? 1
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Time to refresh your creative process?
1
ANALYTICS
Lack time/bandwidth to create content46%
AUTOMATIONCREATIVE
Multiple variants Multiple channels
MarTech has increased the demand for relevant, original content –marketing and creative teams are feeling the crush
The problem
“I’m pressured to produce 5x more creative with no additional resources.”
Sources: Director of Creative Operations @ Henry Stewart Creative Operations LA 2016 Conference & Technology Marketing B2B Content Marketing Spotlight Report
CONFIDENTIAL
#createbetter
Evolving team dynamics have made creative collaboration harder
ManagersCreatives
Stakeholders
Unique deliverablesHeterogeneous teams
Specialist creatorsFreelance help
Geographically dispersedMore stakeholdersNo shared solution
It’s only getting worse
73% of B2C marketers plan to boost the amount of content they produce over the next 12 months.
CONFIDENTIAL
#createbetter
Creative collaboration needs a refresh
CONFIDENTIAL
#createbetter
Managers spend 30-60% of their time in coordination meetings
Source: Hightail Collaboration SurveyBoston Consulting Group
Lost time
83% of creative managers feel that the review and feedback process takes longer than expected
CONFIDENTIAL
#createbetter
30% annual employee turnover rate
Source: MediaPost
“Too many rush projects, poorly planned projects, and lack of project direction.”
Lost engagement
CONFIDENTIAL
Digital Designer
$137/hrArt Director
$178/hrChief Creative Officer
$861/hr
Creative Director
$283/hr
Account Exec
$98/hr
Lost money
Over 40% plan add more agencies and freelancers to help create contentSource: 4As Survey & AdAge
CONFIDENTIAL
Now is the time for action
CONFIDENTIAL
It’s time to refresh your creative process
CONFIDENTIAL
And enhance your team’screative collaboration
CONFIDENTIAL
#createbetter
More informationhightail.com/[email protected]
Discover how we will refresh your creative process
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