DAY ONE PROGRAM Tuesday 4 August TIME SESSION DETAILS 7.00 REGISTRATION OPEN 7.30 – 8.30 DELEGATE BREAKFAST JJ EASTWOOD, Managing Director ANZ Rocket Fuel 8.45 – 8.55 CONFERENCE WELCOME JODIE SANGSTER, CEO, ADMA Keynotes 8.55 – 9.00 Keynote sponsor welcome: Transformational power of technology WILL GRIFFITH, Regional Vice President APAC, Oracle Marketing Cloud 9.00 – 9.40 The evolution of digital AKSHAY MANIKANTAN, Head of Marketing & Customer Experience Loyalty , Landmark Group 9.40– 10.20 Comedy Central - building a multi-channel, multi-platform brand for Millennials WALTER LEVITT, Chief Marketing Officer, Comedy Central 10.20 – 11.00 Harnessing the power of data to put more customers in the saddle LORELLE CARPENTER, Vice President of Marketing, Dover Saddlery 11.00 – 11.20 Morning Tea – Brightest Minds Hub, Level 3 11.20 – 12.00 Put people first FLORIAN GSCHWANDTNER, Co-Founder and CEO, Runtastic STEPHANIE PETERSON, Chief Marketing Officer, Runtastic 12.00 – 12.40 Digital transformation and the future of customer experience - China opportunity TONY ZHANG, Senior Manager Overseas Channels, Baidu CO PRESENTER: GEORGE GALLATE, CMO & EVP Global, Merkle 12.40– 13.40 Lunch – Brightest Minds Hub, Level 3 DATA-DRIVEN MARKETING TRACK DIGITAL TRACK B2B TRACK 13.40 – 13.45 Welcome CAMERON CURTIS, General Manager for Australia and New Zealand, NEAR Welcome EYAL MEKLER, Managing Director, Australia and New Zealand, Tealium Welcome PAUL HARAPIN, Senior Vice President and General Manager, Domo 13.45 – 14.15 Great storytelling that means business MICHAEL GOLDBERG, Creative Director, Victoria’s Secret Panel discussion: What makes a great digital strategy? SCOTT MAXWORTHY, Head of Digital Media, Cronulla Sharks NICK LAVIDGE, Head of Digital Media, Cronulla Sharks The industrialisation of the cyber threat ADAM TYLER, Chief Innovation Officer 14.15 – 14.45 Building a global business on analytics BARRY NEWSTEAD, Chief Operating Officer, Redbubble The creation of customer engagement – the metric that really matters to your business JOHN MOORE, CMO, BUPA Turning on the lights: How to turn data into engagement CHRISTELLE FLAHAUX, VP Customer and Field Marketing, Domo 14.45 – 15.15 Afternoon Tea - Brightest Minds Hub, Level 3 15.15 – 15.45 How can brands build personal relationships in the digital technology and social media age DANIEL KERZNER, VP Distribution, Loyalty & Partnerships Marketing (EAME), Starwood Hotels and Resorts Top tips on How to Really Tackle Data and Personalisation GAVIN MERRIMAN, Head of Digital – Global, Nude by Nature Fireside chat: Technology trends and how Slack is shaping the future of work and communication for marketers in 2016 and beyond MICHAEL CLAPSON, Manager APAC, Slack JODIE SANGSTER, CEO, ADMA 15.45 – 16.15 Millennials, mobiles and money – the forces reinventing financial services ROCKY SCOPELLITI, Global Industry Executive – Banking, Finance & Insurance, Telstra How Australians have reinvented their social habits (and how marketers have been left behind) DOUGLAS NICOL, Partner, On Msg Marketing 2.U - doubling the effectiveness of your marketing, through refocusing the efforts of marketing and your teams GEORGE GALLATE, CMO & EVP Global, Merkle 16.15 – 16.45 Ignoring data 101: A lesson from Khan Academy in choosing the right metrics NICK PRESTON, Product Analytics, Khan Academy The need for speed: how to accelerate ROI and customer experience ANTHONY GREEN, Director of Digital Development, Minor Group Building communications to power the revenue engine CONNIE LAFLAMME, Senior Marketing Consultant, Caterpillar 16.50 – 17.05 Sponsor Welcome: How the need for education is redefining marketers’ role ELISE JAMES-DECRUISE, VP, New Marketing Institute 17.05 – 17.25 Locknote: RateCity - Transition from traditional market to programmatic BRETT KARNEY, Commercial Manager, RateCity 17.00 – 17.10 Closing remarks JODIE SANGSTER, CEO, ADMA 17.10 – 18.10 Networking drinks - Level 4, Zeta Bar DAY ONE Wednesday 10 August PROGRAM SPONSORED BY: SPONSORED BY: SPONSORED BY: LEVEL 2, STATE ROOM LEVEL 3 BALLROOM B LEVEL 3 BALLROOM A LEVEL 2 STATEROOM LEVEL 3 BALLROOM A Sponsored by
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TIME SESSION DETAILS DAY ONE PROGRAM · TIME SESSION DETAILS MODERATOR Tim Hill, Co-Founder, Social Status 9.30 – 9.45 The quest for personalised marketing PRESSY SANKARAN, Commercial
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DAY ONE PROGRAMTuesday 4 August
TIME SESSION DETAILS
7.00 REGISTRATION OPEN
7.30 – 8.30 DELEGATE BREAKFASTJJ EASTWOOD,Managing Director ANZ Rocket Fuel
11.20 – 12.00 Put people first FLORIAN GSCHWANDTNER, Co-Founder and CEO, Runtastic STEPHANIE PETERSON, Chief Marketing Officer, Runtastic
12.00 – 12.40 Digital transformation and the future of customer experience - China opportunity
TONY ZHANG, Senior Manager Overseas Channels, Baidu
CO PRESENTER: GEORGE GALLATE, CMO & EVP Global, Merkle
12.40– 13.40 Lunch – Brightest Minds Hub, Level 3
DATA-DRIVEN MARKETING TRACK DIGITAL TRACK B2B TRACK
13.40 – 13.45 Welcome CAMERON CURTIS, General Manager for Australia and New Zealand, NEAR
Welcome EYAL MEKLER, Managing Director, Australia and New Zealand, Tealium
Welcome PAUL HARAPIN, Senior Vice President and General Manager, Domo
13.45 – 14.15 Great storytelling that means businessMICHAEL GOLDBERG, Creative Director, Victoria’s Secret
Panel discussion: What makes a great digital strategy?SCOTT MAXWORTHY, Head of Digital Media, Cronulla SharksNICK LAVIDGE,Head of Digital Media, Cronulla Sharks
The industrialisation of the cyber threatADAM TYLER, Chief Innovation Officer
14.15 – 14.45 Building a global business on analyticsBARRY NEWSTEAD, Chief Operating Officer, Redbubble
The creation of customer engagement – the metric that really matters to your businessJOHN MOORE, CMO, BUPA
Turning on the lights: How to turn data into engagementCHRISTELLE FLAHAUX, VP Customer and Field Marketing, Domo
15.15 – 15.45 How can brands build personal relationships in the digital technology and social media ageDANIEL KERZNER, VP Distribution, Loyalty & Partnerships Marketing (EAME), Starwood Hotels and Resorts
Top tips on How to Really Tackle Data and PersonalisationGAVIN MERRIMAN, Head of Digital – Global, Nude by Nature
Fireside chat: Technology trends and how Slack is shaping the future of work and communication for marketers in 2016 and beyondMICHAEL CLAPSON, Manager APAC, Slack
JODIE SANGSTER, CEO, ADMA
15.45 – 16.15 Millennials, mobiles and money – the forces reinventing financial servicesROCKY SCOPELLITI, Global Industry Executive – Banking, Finance & Insurance, Telstra
How Australians have reinvented their social habits (and how marketers have been left behind) DOUGLAS NICOL, Partner, On Msg
Marketing 2.U - doubling the effectiveness of your marketing, through refocusing the efforts of marketing and your teams GEORGE GALLATE, CMO & EVP Global, Merkle
16.15 – 16.45 Ignoring data 101: A lesson from Khan Academy in choosing the right metrics
NICK PRESTON, Product Analytics, Khan Academy
The need for speed: how to accelerate ROI and customer experienceANTHONY GREEN, Director of Digital Development, Minor Group
Building communications to power the revenue engineCONNIE LAFLAMME, Senior Marketing Consultant, Caterpillar
16.50 – 17.05 Sponsor Welcome: How the need for education is redefining marketers’ role ELISE JAMES-DECRUISE, VP, New Marketing Institute
17.05 – 17.25 Locknote: RateCity - Transition from traditional market to programmaticBRETT KARNEY, Commercial Manager, RateCity
13.45 – 14.15 Content marketing - sourcing, distribution, amplificationCAROLINE DEMPSEY, Head of Marketing, Australia, New Zealand & South Pacific, Visa
Advertising for the post digital ageTOM GOODWIN, SVP Strategy and Innovation, Havas Media
Focusing on innovating through technology and timely communication with customersSTUART TUCKER, General Manager - Brand, Sponsorship & Marketing Services, Commonwealth Bank
14.15 – 14.45 Getting results from Brand Story TellingSIMON SMITH, Managing Director, MADE by Fairfax Media
Digital innovation for a next level customer experience
ANTHONY LAVER, General Manager, Marketing, Destination NSW
The IoT revolution: unleashing the new connected experience to attract new customersSTUART JAFFRAY, General Manager - Marketing, BMW
15.15 – 15.45 Engaging travellers through a content-led approachJOHN MACKENNEY, General Manager, Digital Transformation, Tourism Australia
Hey You - The challenges and victories behind building Australia’s biggest cafe appREBEKAH CAMPBELL, Co-Founder and Executive Director, Hey You App, Hey You
Technology innovation to engage a savvy consumerGRANT BAXTER, Head of Brand Strategy, Twitter
15.45 – 16.15 Brand storytelling - creating connections in a world of connectednessYOLANDA UYS, Head of Marketing, Dan Murphy’s
From 500 - 500M - find your voice onlineSHAE-LEE SHACKLEFORD, Co-Founder, Actor and Director, SketchShe
The marketing technology transformation road tripBEN ALLEN, CMO, Stockland
16.15 – 16.45 Marrying content and data to inspire travel NADINE DAWOOD MORGAN, Head of Planning and Data Marketing, Qantas
Creativity in a data-driven world
RICHARD SAUERMAN, The Brand Guy Brandcraft
What Viacom learned about its audiences from short form videoBEN RICHARDSON, General Manager & SVP, Viacom International
16.50 – 17.20 International locknote: MadBots - early lessons in AI marketingAMIT SHAH, Senior Vice President, Online, Mobile & Social Media, 1-800-FLOWERS.COM
15.30 – 15.45 Nourishing Our Country LOUISE TRAN, Head of Marketing and Communication, OZHarvest
15.45 – 16.00 Digital is Dark Matter: How getting the right lens to view digital data transforms perspectives, and can be used to directly drive incremental revenue.
ANDREW HUGHES Consultant, Louder
DAY ONEWednesday 10 AugustP R O G R A M
Sponsored by:
TIME SESSION DETAILS MODERATOR Tim Hill, Co-Founder, Social Status
9.30 – 9.45 The quest for personalised marketing DAVE COX, Senior Consultant, Criteo
9.45– 10.00 USA vs AU - how does Australia rate in the race for Virtual Reality
TINA GHEZZI, Director of Business Development, StartVR
10.00 – 10.15 Customer-Centric Innovation ALEX ALLWOOD, CEO, The Holla Agency
10.15 – 10.30 Uncovering and quantifying Social Media ROI TIM HILL, Co-Founder, Social Status
10.30 – 10.45 You cannot build a community on social mediaCommunity management’ is an overused phrase, it does not apply to social media
JULIA DELAFORCE, Quiip
10.45 – 11.00 Influencer marketing: Removing the smoke and mirrors, using technology to improve your creative campaigns
15.30 – 15.45 Nourishing Our Country LOUISE TRAN, Head of Marketing and Communication, OZHarvest
15.45 – 16.00 Digital is Dark Matter: How getting the right lens to view digital data transforms perspectives, and can be used to directly drive incremental revenue.