Time out

TIME OUT ANALYSIS

Maria Dikova

Time Out was founded by a man named Tony Elliott

who was an undergraduate student at Keele

University. In the summer of 1968 the first edition of

the magazine was produced in the kitchen of his

mother’s house with 70 pounds.

SPREADING ACROSS THE WORLD

Time Out is one of the international leaders in the

market

Publishes across 67 cities in 37 countries

Topics include arts, entertainment, culture, food

and drink and shopping

Developing their digital platforms during the

recent years has allowed them to pursue success

In September 2012 Time Out magazine switched to

free weekly publication. Since then it is available for

everyone to take at the Underground and National

Rail Services.

This allowed Time Out to wider its audience and

enhance target markets.

TIME OUT LONDON PERSONAS

Social Adventurers (early 20’s – early 30’s)

Cultural explorers (early 30’s – mid 40’s)

KEY AUDIENCE FIGURES

MORE WIDELY READ

52%of free magazine readers have read Time Out in the last 6 months

Time Out is more widely read than any other free publications in

London

MORE ENGAGED WITH

66%of Time Out readers take a copy home with them

MORE INFLUENTIAL

57%of Time Out readers have done more as a direct result of

reading the magazine

Time Out encourages its audience to do more activities