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The major player in this sector is as follows:

Career Launcher

IMS

SWOT ANALYSIS

A SWOT analysis is a strategic planning tool used to evaluate the strengths,

Weaknesses, Opportunities & Threats involved in a project or in a business venture

or in any other situation requiring a decision.

STRENGTHS

T.I.M.E is market leader in concerned industry with high market share.

T.I.M.E.s performance in financial terms has been outstanding as well - it has grown

from a brand turnover of Rs. 10 crores in FY 2002-03 to Rs. 188 crores in FY 2010-11.

The key drivers of this success are T.I.M.E.s commitment to students, its pan-India

presence, its highly committed team of R&D professionals and its well-researched study

material and unique pedagogy .

T.I.M.E has more experienced teacher compared to others.

T.I.M.E has relatively less fees compared to its competitors.

T.I.M.E is the reputable brand in Indian industry

T.I.M.E has been aggressively opining its new centers to increase its presence.

Weaknesses

T.I.M.E has investing less on promoting other competitive exams for eg IIT-JEE and

CPT Etc.


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The thing which students not like about T.I.M.E is paying less attention on group

discussions and personal interview sessions.

Opportunities

As it has large number of experienced professionals so it can take the advantage of this

strength to exploit the opportunity by entering into the third world countries.

Should start satellite coaching classes to attract more students and incur less cost.

Joint venture and acquisition in other countries

Not limiting itself to entrance exam training, also successfully forayed into the pre-school

segment.

Threats

T.I.M.E has cost advantage over its competitors. If the competitors will follow the same

strategy then it may decrease the number of student.

Well known test series of T.I.M.E (Aimcat) is facing tough competition from others as

they are convenient.


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TABLE NO:-1

Table showing which one provides the best study material.

Name of institute PercentT.I.M.E 35IMS 25

Career launcher 30Other 10Total 100


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TABLE NO:-2

Table showing which one provides the best online support

Name of institute Percent

T.I.M.E 28.3

IMS 23.7Career launcher 34.8

Other 13.2

Total 100


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TABLE NO:-3

Table showing which one has best faculty


T.I.M.E 35.4

IMS 30.8

Career launcher 31.5Other 2.3

Total 100


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TABLE NO:-5

Table showing Centers of which institute are easily accessible by public/private transport?

Name of institute PercentT.I.M.E 35.8IMS 26.9Career launcher 27.3Other 10Total 100


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TABLE NO:-6

Table showing which institute has spacious rooms and have good seating arrangement?


T.I.M.E 34.9

IMS 30.4

Career launcher 29.7

Other 5

Total 100


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TABLE NO:-8

Table showing which institutes brand in more visible in Delhi?


T.I.M.E 35.8

IMS 26.4


Other 3.9

Total 100


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TABLE NO:-9

Table showing which institute organizes various promotional activities in Delhi city?


T.I.M.E 33.4

IMS 21.5


Other 13.6

Total 100


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TABLE NO:-10

Table showing OVERALL SATISFACTION :-


T.I.M.E 34.8

IMS 27.1


Other 7.2

Total 100

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