Timber Rattlers Sponsorship Opportunities

WISCONSIN TIMBER RATTLERS SPONSORSHIP OPPORTUNITIES

INTRODUCTION        Baseball  has  been  a  constant   in  Appleton  since   1891   and   has   seen   many   different  incarna8ons   throughout   the   years.   In   1995,  the   team   moved   into   their   brand   new  stadium   and,   at   the   same   8me,   re-­‐branded  themselves  as  the  Wisconsin  Timber  RaElers.  Since   that   8me,   the   Timber   RaElers   have  become  one  of   the   top  Minor   League   teams  in  the  en8re  country.  

        In   2012,   the   Timber   RaElers   won   the  Midwest  League  Championship  and  were  also  awarded   the   pres8gious   Larry   MacPhail  Award   from   Minor   League   Baseball,  symbolizing  the  top  promo8onal  efforts  in  all  of  Minor  League  Baseball.  The  Timber  RaElers  were   recently   recognized   by   the   Appleton  Post-­‐Crescent   as   the   Fox   Valley’s   Small  Business  of  the  Year.  

          In  2013,  Time  Warner  Cable  Field  at  Fox  Ci8es  Stadium  received  a  $6.2  million  faceliV  which   now   makes   the   facility   a   year-­‐round  des8na8on.   In  addi8on   to  hos8ng  70  Timber  RaElers   home   games,   the   NCAA   Division   III  College  World  Series,  WIAA  State  High  School  Baseball  Championship,  and  the  annual  Green  Bay  Packers  Charity  SoVball  game;  it  will  now  play   host   to   weddings,   banquets,   corporate  events,   business  mee8ngs,   office  par8es   and  many   addi8onal   non-­‐baseball   events.  Because   of   these   renova8ons,   Time   Warner  Cable  Field  has  become  the  place  to  be  in  the  Fox  Ci8es.  

2013 ATTENDANCE

2013 Timber Rattler Numbers Team  Record:  59-­‐76  

Home  Record:  30-­‐37    

Number  of  home  games:  64    

Number  of  rainouts:  6  

Total  Season  AEendance:  241,938  

2013  Average  AEendance:  3,780*  

*  Franchise  Record  Average  

 2013 Special Events Donald  Driver  Charity  SoVball  Game    

NCAA  Division  III  Baseball  Championships    

WIAA  State  Baseball  Tournament  

FRV  Legion  All-­‐Star  Game  

 Special  Event  AEendance:  47,464    2013 TOTAL ATTENDANCE: 289,402  

The NEW Beach!                The  Timber  RaElers  have  added  some  unique  things  around  the  ballpark...  One  of  the  new  features  is  the  beach  area  outside  the  right  field  wall.  This  area  aEracts  a  lot  of  

aEen8on  from  fans  of  all  ages.  •  Large  ougield  wall  signage  •  All  references  to  The  Beach  in  print,  media  and  throughout  the  ballpark  will  be  referred  to  as  

the  (Sponsor)  Beach  

PREMIUM SPONSORSHIPS Naming Rights NEW! Areas Within the Ballpark

Kids Zone              The  Kids  Zone  has  become  the  des8na8on  point  for  our  youngest  Timber  RaEler  fans  at  Time  Warner  Cable  Field.      Located  down  the  1st  base  line,  it’s  a  can’t  miss!  •  Kids  Zone  entrance  signage  •  All  references  to  Kids  Zone  in  print,  media  and  throughout  the  ballpark  will  be  referred  to  as  the  (Sponsor)  

Kids  Zone    

PREMIUM SPONSORSHIPS Naming Rights to Unique Areas Within the Ballpark

 Patio Decks The  Pa8o  Decks  are  located  on  both  the  1st  and  3rd  baselines.    These  tables  seat  4  and  include  wait  staff  service.  Making  it  a  popular  des8na8on  for  businesses  and  families.  •  Signage  on  each  table  •  Signage  on  both  sides  of  the  ballpark  •  All  references  to  the  Pa8o  Decks  in  print,  media  and  throughout  the  ballpark  will  be  referred  to  as  the  

(Sponsor)  Pa8o  Decks    1st Base All-You-Can Eat Seats Located  down  the  1st  base  line,  this  area  seats  65  guests  and  is  all  inclusive  for  groups  and  individuals  •  Large  signage  visible  throughout  the  ballpark  •  All  references  to  the  1st  Base  Seats  in  print,  media  and  throughout  the  ballpark  will  be  referred  to  as  the  

(Sponsor)  All  You  Can  Eat  Seats    

PREMIUM SPONSORSHIPS Naming Rights Within the Ballpark

Scoreboard Signage What’s  the  score?  Each  Timber  RaElers  fan  looks  at  the  scoreboard  an  average  of  127  8mes  per  game.    Be  in  that  spotlight  and  promote  your  brand!  Our  state  of  the  art  scoreboard  features  a  LED  full  color  video  display.  

 Tri-­‐Vision  (turns  every  45  seconds)          

Outfield Billboard Signage Thousands  catch  your  message  with  every  crack  of  the  bat!  The  most  8me  honored  method  of  ballpark  adver8sing  enables  you  to  display  your  company’s  brand  to  a  cap8ve  audience.    

 Single  Lower  (8’  x  12’)            Single  Upper            Double  Lower  (8’  x  24’)            Double  Upper              

NEW!  Full  Bullpen  Signage  (4’x24’  upper  and  3’x24’  lower)      Upper  or  Lower  Bullpen  Signage          Upper  or  Lower  Boardwalk  Single  (4’x12’)      

BALLPARK SIGNAGE

Other Stadium Signage  Concourse  Signage  (4’  x  4’)            These  signs  are  located  throughout  the  concourse  at  Time  Warner  Cable  Field.      All  signs  are  framed  and  backlit  so  they  cannot  be  missed!    Will  Call  Window          Will  Call  Window  and  front  of  ballpark  signage.    All  references  to  Will  Call  will  be  referred  to  as  the  (Sponsor)  Will  Call    Standings  and  Line  Up  Board          Located  to  the  leV  and  right  of  the  main  entrance.  These  signs  convey  your  message  and  give  fans  valuable  game  informa8on.    On  Deck  Circles            Looking  for  a  unique  piece  of  signage.  On  Deck  Circles  put  your  message  in  front  of  every  fan  in  Time  Warner  Cable  Field!    InformaPon  Booth            The  Informa8on  Booth  is  located  at  the  main  gate  and  is  the  des8na8on  for  any  and  all  informa8on  during  a  Timber  RaElers  game.  From  direc8ons,  to  prize  pick  up,  the  informa8on  booth  is  where  fans  go  to  get  it!      

BALLPARK SIGNAGE

Official Game Program  The  Timber  RaElers  official  full  color  game  program  is  not    your  typical  game  program.  Our  fans  do  not  purchase  this    “PLAYBALL”  program,  it  is  handed  out  for  free  to  all  fans      as  they  enter  the  park.  The  cover  and  some  content  change    for  every  series.    

     Full  Page  Ad          ½  Page  Ad          ¼  Page  Ad      

Pocket Schedules  Panel  Ad      The  Timber  RaElers  distribute  over  250,000  pocket  schedules      throughout  the  state  of  Wisconsin.  They  are  displayed  at  retail      loca8ons,  circulated  at  special  events  and  mailed  to  fans.  Pocket    schedules  are  a  great  way  to  get  your  message  directly  in  the      hands  of  our  fans!  

Ticket Envelopes      

 Whether  fans  order  over  the  phone,  pick  their  8ckets  up  at      Will  Call  or  come  to  the  box  office  ahead  of  8me,      their  8ckets  are  placed  in  an  envelope  which  can  feature      your  brand  and  message.    

PRINT OPPORTUNITIES

On-Field Promotions  On-­‐Field  promo8ons  are  a  unique  form  of  entertainment  that  provides  fans  at  Time  Warner  Cable  Field  with  more  than  just  a  baseball  game  and  exposes  your  business  to  a  cap8ve  audience.  An  ordinary  sponsorship  becomes  a  memorable  one  when  fans  are  not  only  able  to  recall  the  name  of  the  sponsor,  but  also  its  personality.        Full  Season  (67-­‐70  games)          Half-­‐Season  (33-­‐35  games)      

Promotional Giveaway Nights    Cost  based  on  producPon  cost  of  giveaway  item    The  Timber  RaElers  offer  a  variety  of  promo8onal  giveaway  nights,  limited  only  by  our  imagina8ons,  tailored  to  help  your  business  reach  its  target  audience.  Our  sponsors  have  used  these  giveaway  items  as  walking  billboards  by  posi8oning  their  logo  along  with  the  Timber  RaElers  on  baseball  caps,  bobbleheads,  seat  cushions,  aprons...the  op8ons  are  endless!  As  the  sponsor  of  the  giveaway,  your  company  will  receive  the  power  behind  our  adver8sing  including  men8ons  in  our  pocket  schedules,  newspaper  and  radio  ads,  the  “Playball”,  our  live  radio  broadcast  and  in-­‐stadium  ads.      PromoPonal  Giveaway  Night  Sponsorship  Includes:      *30  box  seats  for  the  night  of  your  giveaway      *An  opportunity  for  one  representaPve  to  throw  a  ceremonial  first  pitch      *Giveaway  night  promoted  prior  to  the  event  via  newspaper,  radio,  website  and          in-­‐stadium  ads.      *Your  giveaway  listed  in  250,000  pocket  schedules      

PROMOTIONAL OPPORTUNITIES

Promotional Giveaway Night        

The  Wisconsin  Timber  RaElers  are  celebra8ng  their  20th  season  at  Fox  Ci8es  Stadium.    In  honor  of  the  anniversary  we  are  selec8ng  the  nine  most  prominent  players  in  team  history  by  each  posi8on  played.    The  first  1,000  fans  will  receive  a  mini-­‐bobblehead  courtesy  of  you.    As  the  sponsor  of  the  giveaway,  you  will  receive:    

   *Your  logo  featured  in  all  references  and  marke8ng      *30  Box  Seat  Tickets  for  the  game      *An  opportunity  for  one  representa8ve  to  throw  a  ceremonial  first  pitch      *Giveaway  night  promoted  prior  to  the  event  via  newspaper,  radio,  website  and  in-­‐stadium        *Your  giveaway/day  listed  in  250,000  pocket  schedules      *Logo  featured  on  video  board  throughout    the  evening      *PA  announcements  throughout  the  game      *Opportunity  to  run  full  quality  broadcast  :30  sec  TV  commercial  on  our  high  resolu8on            video  scoreboard  

PROMOTIONAL OPPORTUNITIES

GIVEAWAY LINE AT STADIUM

Newspaper / Internet    •  Post  -­‐Crescent  and  Press-­‐Gaze/e  sports  page    and  online  strip  panel  ads  leading  up  to  the  event  •  Timber  RaElers  web  banner  and  special  press  release  •  (examples)      

MARKETING FOR GIVEAWAYS

Radio      •     Recogni8on  as  Presen8ng  Sponsor  in  all  Timber  RaEler  radio  commercials  leading  up  to  giveaway  game  Email    •     E-­‐blasts,  E-­‐newsleEers,  &  social  media  (Facebook,  TwiEer,  RaEler  Blog,  etc)  Billboards    •     HWY  41  and  Casaloma    Drive  matrix  signs  Pocket Schedules      •     Lis8ng  in  250,000  pocket  schedules  distributed  throughout  the  state  of  Wisconsin        

MARKETING FOR GIVEAWAYS

Weekly Promotions      Cost  based  on  the  day  and  event  chosen    Weekly  promo8ons  are  an  integral  part  of  the  Timber  RaElers  promo8onal  schedule  and  include  items  like,  Autograph  Sundays,  Bang  for  Your  Buck,  Thirsty  Thursdays  and  fireworks  to  name  a  few.  These  are  extended  events  that  generate  excitement  for  our  fans  and  give  your  business  exposure  throughout  the  season.  Your  sponsorship  will  be  reinforced  through:  the  pocket  schedule,  newspaper  and  radio  ads,  the  Timber  RaElers  website,  the  “Playball”  and  in-­‐stadium  adver8sing.      Mondays  (9)  –  Senior  Specials      Tuesdays  (9)  –  Throw  Back  Tuesdays      Wednesdays  (11)  –  Bang  for  Your  Buck      Thursdays  (11)  –  Thirsty  Thursdays      Fridays  (11)  –  Family  Nights    /  Post-­‐Game  Fireworks  (7)      Saturdays  (10)  –  Post  Game  Fireworks  (6)      Sundays  (9)  –  Brewers  Sundays  

PROMOTIONAL OPPORTUNITIES

Concourse Exhibits Cupholders    

Fireworks Exit Sampling          

PROMOTIONAL OPPORTUNITIES

Video Board Opportunities      :30  Commercials              Broadcast  your  TV  quality  commercial  on  our  state-­‐of-­‐the-­‐art  LED  video  board  at  every  game  throughout  the  Timber  RaElers  season.  These  full  audio/video  commercials  are  sure  to  aEract  some  aEen8on.    

   Entertainment    The  video  board  is  a  great  way  to  get  your  brand  no8ced  by  our  fans.  Be  part  of  the  entertainment  during  the  game  and  fans  remember  your  company  and  the  fun  they  had!      Player  Profile            Fans  get  the  opportunity  to  learn  a  liEle  bit  more  about  the  future  Brewers  playing  here    today!      InteracPve  Fan  Cam          Everyone  loves  to  see  themselves  on  the  big  screen!        

   Nightly  Happenings  and  Game  AcPon  (PA/Video  Board/Radio)    During  the  game  there  are  a  number  of  occurrences  available  for  sponsorship.  Some  happen  every  night,  some  are  not  guaranteed,  but  when  they  do  happen  the  fans  will  know  who  sponsors  it!            StarPng  Line  Ups          First  Pitches            Bat  Boys      Umpires      At  Bats      Stolen  Bases      Caught  Stealing      Home  Runs      Foul  Balls  

MULTI-MEDIA OPPORTUNITIES

Kids Crew    The  Kids  Crew  is  the  Timber  RaElers  kids  only  club.  Kids  receive  a  membership  card,  a  special  t-­‐shirt,  member  only  events  and  much  more!  Your  company  logo  would  be  featured  on  all  of  the  items  distributed  and  would  include  men8ons  on  the  website  and  in-­‐stadium  adver8sing.  You  also  will  have  the  opportunity  to  add  items  to  each  members  welcome  pack.  

Fang’s Reading Club      Fang’s  Reading  Club  is  an  incen8ve  based  program,  which  rewards  kids  for  reading.  The  Timber  RaElers  work  with  area  schools  and  libraries  to  facilitate  the  program.  As  a  sponsor  of  Fang’s  Reading  Club,  your  logo  will  be  featured  on  all  materials  sent  to  schools,  children  and  parents.  Your  logo  will  also  be  featured  on  all  prizes  distributed  to  par8cipants  and  on  the  videoboard  during  Reading  Club  games.    

Kids Camps      The  Timber  RaElers  host  baseball  clinics  during  the  summer  giving  children  an  opportunity  to  learn  from  the  pros.  Each  camp  is  FREE  and  is  limited  to  125  kids.  Each  child  receives  a  camp  t-­‐shirt  and  a  8cket  to  that  nights  game.  As  the  sponsor  of  a  Kids  Camp,  your  logo  will  be  featured  on  the  t-­‐shirt  and  all  materials  promo8ng  the  camp.  You  will  also  have  the  opportunity  to  be  present  at  the  camp.  Camp  dates  are  selected  by  the  Timber  RaElers  

KID-FRIENDLY OPPORTUNITIES

 Field of Dreams      This  unique  opportunity  allows  kids  to  take  the  field  with    the  Timber  RaElers  players  before  every  Timber  RaElers    home  game.  Each  child  will  also  receive  a  Timber  RaElers  hat    With  your  logo  on  it  as  well,  that  can  serve  as  a  walking  billboard.    As  the  sponsor  of  this  memorable  program,  your  company  would  receive  nightly  exposure  via  the  video  board  and  PA  system.  Your    logo  will  also  be  featured  in  all  promo8onal  items,  print,  media    and  on  the  Timber  RaElers  website.  

FIELD OF DREAMS

Website          Website  ads  are  featured  on  the  official  Internet  site  of    the  Wisconsin  Timber  RaElers  throughout  the  year  and    link  directly  to  your  website.  www.8mberraElers.com  

   HOMEPAGE  Small  (300x100)  Rota8ng  Ad        Large  (300x250)  Rota8ng  Ad        Individual  Non-­‐Rota8ng  Ad        

ONLINE ADVERTISEMENT

Radio Commercials All  Timber  RaElers  games  both  home  and  away  are  broadcast  on  1280  AM  WNAM.      Single          One  (1)  :30  second  spot  in  all  140  regular  season  games.  Double          Two  (2)  :30  second  spots  in  all  140  regular  season  games  Triple          Three  (3)  :30  second  spots  in  all  140  regular  season  games  

Pre-game or Post-game Show      Sponsorship  of  the  Pre-­‐Game  or  Post-­‐Game  show  with  two  thirty      second  spots  in  the  show  that  is  sponsored  and  one  thirty  second      spot  within  the  game  broadcast.  

 In-game Broadcast Contest    

 With  the  contest  sponsorship,  you  get  one  thirty  second  ad  in  the      inning  in  which  the  contest  is  run.  Plus  live  men8ons.  

Segment Sponsorship      Segments  include  the  Star8ng  Lineups,  the  Baseball  Scoreboard,  This      Date  in  Baseball  History,  the  Brewer  Organiza8onal  Report,  Midwest      League  Update,  Seventh  Inning  Stretch,  Game  Time  Weather,  Next  Game      Pitching  Match-­‐up,  and  Game  Line  score.    With  sponsorship,  you  will  get      a  live  read  at  the  beginning  and  end  of  the  segment  and  one  thirty  second    spot  in  the  inning  the  segment  is  run.  

RADIO 1280 AM WNAM

VIP Suites    The  private  serng  of  a  VIP  suite  is  the  perfect  way  to  entertain  clients  or  share  the  exci8ng  baseball  ac8on  with  friends.  Suites  seat  up  to  twenty  people  and  include  climate  control,  cable  TV,  wait  staff  service  or  pre-­‐ordered  menu.  

 Season Tickets  

 As  a  full  season  8cket  holder  you  and/or  guests  of  your  company  will  be  able  to  catch  all  70  regular  season  home  games.  You  will  enjoy  the  same  great  seats  for  each  game  as  well  as  the  fun  and  excitement  that  is  part  of  the  experience  of  Time  Warner  Cable  Field.  

 Patio Tables  

 The  pa8o  tables  offer  more  spacious  sea8ng  and  a  great  view.  Each  table  seats  up  to  four  and  includes  wait  staff  service.  

 Group Outings and Picnics

 The  Timber  RaElers  offer  great  group  ou8ng  opportuni8es:    Discounted  Group  Tickets  (20  or  more)    New!  Banquet  Facility  /  Club  Level    U.S.  Cellular  1st  Base    Covered  Picnic  Pavilion    3rd  Base  Picnic  Deck      Miller  High  Life  Home  Run  Porch      Leinie  Lodge    All-­‐You-­‐Can  Eat  Seats      Tailgate  Areas  ,  Full  Service  Picnic  Menus,  and  more!  

CORPORATE HOSPITALITY

 Over  the  past  nineteen  years,  the  Wisconsin  Timber  Raflers  have  become  the  desPnaPon  for  fun,  family  entertainment  in  Northeastern  Wisconsin.    Below  are  some  of  the  highlights:  

o  Awarded  the  pres8gious  2012  Larry  MacPhail  Trophy  for  best  promo8onal  efforts  across  all  of  minor  league  baseball!  

o  Named  Fox  Valley’s  Small  Business  of  the  Year  by  the  Appleton  Post-­‐Crescent.  o  Winner  of  2012  Gameops.com  Best  Team  Opera8ons:    hEp://www.gameops.com/2012/2012/p=7.  o  Average  yearly  aEendance  of  240,000+  o  Over  3.5  million  fans  have  aEended  a  Timber  RaElers  game.  o  Became  the  class  ‘A’  affiliate  for  the  Milwaukee  Brewers  in  2009  and  recently  extended  the  partnership  

through  2016!  o  The  Timber  RaElers  reading  program  now  reaches  170  schools    /  libraries    and  over  43,000  students.  o  Timber  RaElers  logo  ranked  in  the  top  25  of  all  of  Minor  League  Baseball  for  18  out  of  19  years.  o  TimberraElers.com  ranked  as  the  second  most  visited  site  in  all  of  single  ‘A’  baseball.  o  Timber  RaElers  play  a  key  role  in  the  community  as  host  to  the  Donald  Driver  Charity  SoVball    o  Game,  NCAA  Division  III  College  World  Series,  and  the  WIAA  State  Baseball  Championships.  

A PART OF YOUR COMMUNITY FOR 19 YEARS