Tim McMullen, redpepper - The Ultimate Formula for Perfect Multi-Channel Campaigns

Where to next?

615.320.9335 | NASHVILLE | ATLANTA

KEY POINTSWhere to Next?

01 The Current Landscape

How marketing has evolved?

02 Formula for Success

How do we keep up?

03 Case Studies

Who is doing it well?

THE CURRENT MARKETING LANDSCAPE

01

Marketing now moves at the speed of technology

THE FORMULA FOR KEEPING UP

02

11

Staying on Offense Parallel Relevance Where to Next? =+

FORMULA - Where to Next?

DEFENSIVEVS

OFFENSIVE

Mindset

SHARP CORNERSParallel Relevance

BRAND

SHARP CORNERSParallel Relevance

Brand

Consumer

SHARP CORNERSParallel Relevance

ConsumerBrand

Parallel Relevance (Your Brand’s Playground)

SHARP CORNERSParallel Relevance

17

Staying on Offense Parallel Relevance Where to Next? =+

FORMULA - Where to Next?

BRANDS DOING IT WELL

03

PARALLEL RELEVANCE

- Health on the go - Sustainability - Natural Ingredients

Case Study

Launch the new vegetable juices by connecting consumers to local produce in a simple and powerful way.they consume.

Key Takeaway

- Connect physical and the digital world - C0-creation forged an emotional bond with consumers - Parallel relevance: Natural Ingredients

Case Study

- Simple & Versatile - Secure - Fierce Advocate for You

PARALLEL RELEVANCECase Study

Increase both awareness and usage of their payment option on Airbnb among adventurous, tech forward, social individuals who wish they could spend more time with friends.

Key Takeaway

- Created a digital experience that facilitated a real world experience - Leveraged technology to create and solve an unmet need - They hit a trifecta of parallel relevance by choosing the right partner

Case Study

PARALLEL RELEVANCECase Study

- High Personal Touch - Convenient yet fashionable - E-Commerce Only

Provide a shopping experience for men who only shop 2x year and want the convenience of both in-store and e-commerce.

Key Takeaway

- Amplified an existing behavior pattern…men’s shopping - Prototype, prototype, prototype - Stayed strong: E-commerce only

Case Study

Where to next?!?!?!? » Focus on why you exist

» Be on the offensive

» Get comfortable with technology

» Intersect with the consumer’s lives

» Involve the consumer