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Sustainable Consumption and Production: Eco-efficiency & eco- certification to behavioural change. The consumption dilemma! Tim Grant, Director, Life Cycle Strategies Pty Ltd
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Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Jun 12, 2015

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Tim Grant from Life Cycle Strategies presented at the UNAA Sustainable Consumption and Production Seminar held on 27 June 2013 hosted by Russell Kennedy, Melbourne.

Held in support of the United Nations 10 Year Framework of Programmes on Sustainable Consumption and Production Patterns, the seminar brought together experts and practitioners from across business, government and civil society to provide a platform for shared learning on integrating sustainable consumption and production measures throughout business operations, relationships and value chains.

Guest Speakers and Panelists:
- Tim Grant, Director, Life Cycle Strategies
- Joshua Bishop, National Manager – Markets, Sustainability and Business Partnerships, WWF Australia
- Craig Chester, Operations Manager Australia, Fairtrade Australia and New Zealand
- Liam Smith, Director, BehaviourWorks Australia, Monash Sustainability Institute
- Clinton Squires, Australian Managing Director, Interface

More information available at: http://www.unaavictoria.org.au/education-advocacy/masterclasses/sustainable-consumption-and-production-seminar/
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Page 1: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Sustainable Consumption and Production:Eco-efficiency & eco-certification

to behavioural change.

The consumption dilemma!

Tim Grant, Director, Life Cycle Strategies Pty Ltd

Page 2: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Three key points

• There is no magic cure for the impacts of consumption – the brown paper version is no better than the pink plastic version.

• We need sustainability strategies which work for most of the people – for too long we have focused on niche products for a committed few

• Money is at the heart of consumption – we need to deal with consumption and how new wealth is distributed.

Page 3: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

LCA and functional unit

• LCA evaluates the environmental impacts of different ways of providing products and services.

• This includes assessment from cradle to grave and all direct and indirect effects of the product system.

• LCA provide a highly generalised connection between sustainability of the supply chain to the product or service we use.

Page 4: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Life Cycle Assessment

Page 5: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

What have we learnt from 30 years of life cycle assessment

Page 6: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Only incremental improvements from alternative materials/products

• For many products and services “alternative materials” have only marginal benefits if any.

• Flow on effects, direct and indirect

• limits to co-products,

• un-scalability of solutions.

Page 7: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Systemic change is more powerful than personal action.

• Home composting versus centralised anaerobic digestion.

• Inner urban living versus tree change to the country.

Page 8: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Good environmental products come in all shapes and sizes.

• High tech – synthetic materials can be amazingly efficient, electronic control and save energy.

• Low tech – plasterboard, timber

• New – LED lighting, smart phone apps.

• Old – Hills hoist, polystyrene packaging in refrigerated transport.

Page 9: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Sustainability for the masses

Page 10: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Sustainability for the masses

• Think global, Act Local – Why?

• Because we can.

• Makes us feel like that we are doing something.

• Keeps us occupied, while the rest of the machine gets on with production and consumption.

• We make this problem globally with global systems – we need to solve it with global systems.

20 years of waste policy has failed us dramatically

Page 11: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Sustainability for the masses

• Urban air quality has been solved by:– Legislation for minimum emission performance of vehicles

(largely lead by Europe).– Better designed cars with catalytic converters and particle

traps.

• Ozone depletion solved by– Banning specific substances which effected the ozone layer

Page 12: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Sustainability for the masses

• We set up a powerful set of factors to drive consumption.

• We then ask everyone to do the right thing – against this drive.

• We then judge people for not doing what they should.

Page 13: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Consumption

Page 14: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Drivers of consumption

• Money drives consumption.

• Not all expenditure has the same impact per $

Page 15: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

GHG emission per $US

-

0.02

0.04

0.06

0.08

0.10

0.12

kg C

O2e

per

US$

Page 16: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Drivers for consumption

• Need to shift expenditure to less impactful spending.

• Need to reclaim some of the wealth generated by efficiencies for the environment instead of expanding consumption.

• This requires increases in taxes and charges – not popular at an individual level, but responsible at the community level.

Page 17: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13
Page 18: Tim Grant, Life Cycle Strategies - Presentation UNAA Sustainable Consumption and Production Seminar 27.6.13

Concluding points

• There is no magic cure for the impacts of consumption – the brown paper version is no better than the pink plastic version.

• We need sustainability strategies which work for most of the people – for too long we have focused on niche products for a committed few

• Money is at the heart of consumption – we need to deal with consumption and how new wealth is distributed.