Ti&m design sprint workshop at EPFL forum

Walter Strametz, CTO - please follow me @WalterStrametz

Design Sprint

Ein Programm ist eine Sammlung von Anweisungen, die der Computer liest und ganz genau ausführt.

Ein Programm hat stets eine definierte Aufgabe

Programme erleichtern uns Menschen die Arbeit

http://www.nextfield.co.za/wp-content/uploads/2013/09/Victorinox-Potato-Peeler-Aluminium.jpghttp://files.newsnetz.ch/bildlegende/128484/1586792_pic_970x641.jpg

Design hat unterschiedliche Aufgaben

http://farbengrossmarkt.at/uploads/contenteditor/Farkreis.jpg

Farbkreis: In unserer Warhnehmung haben Farben unterschiedliche Wirkungen und Funktionen

Design hat unterschiedliche Aufgaben

http://www.thoughtspacedesigns.com/wp-content/uploads/2013/05/Color_Emotion_Guide22.png

Consulting. Design. Agile Projects. Products. Innovation Hosting.

Design Thinking

HOW TO GET FROM

Here to there

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DesignThinking Process (David Kelley)

Consulting. Design. Agile Projects. Products. Innovation Hosting.

Design Sprint

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Google - Design Sprints; 5 Days

…. or 3 Hours: http://bit.ly/2e3hjfV

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Design – Step One (Empatize/Understand)

Everybody on your own:

- Select a Persona

- Dive into your persona

- Fill out the form

3 + 5 Minutes.

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Design – Step Two (Define/Understand)

What is «the job to be done»?

Thinking about how to improve a product does not take you far enough. Discover «the job to be done» for your service or product!

- Development of Cars

- Cinema on a rainy afternoon

Define the Job and think about who to “hire” to get the Job done!

What is the status quo in banking? apps, ebanking, voice, login, UX

this or that?

Switzerland is the land of the banks…. Is it?

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(Samples are removed from the public version of the slidedeck)

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Design – Step Two (Define/Understand)

All on your own:

Think of Banking: What is the Job of Banking for your Persona?

5 Minutes.

You might use:

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Design – Ideate/Diverge

On your own.

Think about «Key Moments» of your Banking Job!

But Ideas on a Post-it.

5 Minutes

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Design – Ideate/Diverge

Form teams and brainstorm together!

Think about the rules of brainstorming!

Cluster your ideas!

Build on top of other ideas!

Don’t forget about the main-job (or side jobs?)

15-20 Minutes

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Design – Ideate/decide

In your teams:

- Pick the best 6 Moments

5 Minutes

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Design –Prototype

In your team:

Put your 6 moments into a sequence.

Create the user journey.

Create Wireframes, Designs, use arrows etc.

Prepare for a 2 minute pitch – roughly 50:50 on persona and your user journey. You may play it!

Next step will be a competition!

You got 50 Minutes!

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Design – Validate

All teams:

Present and choose the winner!

We got 20 (?) Minutes!

ti&m – Vielen Dank

Ansprechperson ti&mMatthias BuschorMarketing [email protected]+41 44 497 75 74

Wir digitalisieren Ihr Unternehmen.

Consulting. Design. Agile Projects. Products. Innovation Hosting.

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Belpstrasse 39CH-3007 Bern

Telefon +41 44 497 75 00E-Mail [email protected] @ti8m_agFacebook ti8m.ch/fb

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