Tim Comm Powerpoint Spring 2010

Timothy Communications Inc.Public Relations, Video Marketing & Web Site Content

John LeGearPresident/General Mgr.

established 1985

pride in the work we do

Pride in our hometown…

our edge is our vision

Our strength is our passion…

between companies and customers

We build bridges…

precisely…succinctly…deliberately

We communicate effectively…

We knowperfectionwhen we see it…

and we know whenthere’s workto be done.

Business Communications InnovatorsTimComm helps companies 're-invent' on the fly4 reasons to bring TimComm aboard:

Decades of marketing, PR, journalism, photography and video production experience. Candid, no-nonsense discussion about PR/marketing programs and budgets that can and will work (and about those that cannot or won’t…and why). Unyielding loyalty and dedication to the companies that choose TimComm for business communications.Dutiful respect for clients’ budget limitations.

Since 1985, TimComm has been providing PR/marketing services to large and small clients

• Dr. Pepper/Snapple Group• Nat’l Athletic Trainers’ Assn.• Gatorade thirst quencher • Johnson & Johnson (athletic care)• Carlie Security Backpacks• Dozens of entrepreneurial start-ups

And earned distinction over the years for…

• Pioneering Gatorade’s sideline presence in college and professional sports

• Tripling NATA membership by increasing demand nationwide for athletic trainers• Building athletes’ awareness for smart and

sensible sports nutrition programs • Sounding alarm on Carlie Security backpacks• Effectively managing national school programs

Issues that fuel our passion…

Combating childhood

obesitywith

“life smart”nutrition programs

Issues that fuel our passion…

Climate changeand

renewableenergy sources

Issues that fuel our passion…

Preserving and revitalizing

America’s small towns

Issues that fuel our passion……

Helping launch small businesses

operating on small budgets

Case Study: Snapple ‘Frequent Thirst’ program

Challenge:The Snapple brand developed a loyalty rewards program in 1994 for elementary and high schools across the U.S. that served Snapple on campus, and needed one central clearinghouse to service hundreds of Snapple distributors, thousands of schools and to manage thousands of annual reimbursement checks for the schools.

Case Study: Snapple ‘Frequent Thirst’ program

Resolution:TimComm became operational manager of the program, providing soup-to-nuts service, and meeting distributors’ every need. Now in our 16th school year, we still provide same-day (usually same-phone-call) service to schools nationwide.

Schools never fail to express their appreciation to Snapple for the efficiency of “Frequent Thirst.”

Case Study: Gatorade “publicity”The Challenge:Gatorade needed a pure public relations campaign to generate publicity touting the unique “fluid replacement” and “energy restoration” benefits of its isotonic sport beverage, but newspapers rejected the premise and sports-specific magazines labeled Gatorade an overpriced “belly-wash.”

Case Study: Gatorade “publicity”Resolution:We shifted PR tactics and brought aboard athletic trainers in professional sports (NFL, NBA, MLB) who strategically placed Gatorade coolers, cups and bottles on the sidelines of all their televised games…and the rest is history!

The Gatorade “publicity machine” shifted to focus on touting the value of athletic trainers.

Case Study: Gatorade Sports Science Institute

Challenge:Having grown from an $80 million brand to nearly $600 million in four years, Gatorade’s future growth was being threatened by registered dietitians, exercise scientists and sports-specific media, all of whom argued that Gatorade was a contrived beverage without scientific underpinning.

Case Study: Gatorade Sports Science InstituteResolution:TimComm worked from day one with Gatorade exercise scientists to populate the GSSI advisory board; schedule high profile RDs and exercise scientists to make GSSI-sponsored talks; edit/publish all GSSI printed materials; schedule and coordinate all GSSI meetings; and to reimburse speakers for honoraria and expenses.

GSSI is acknowledged worldwide for integrity.

Case Study: Nat’l Athletic Trainers’ Assn.

Challenge:Acknowledged as pioneering “sports medicine” professionals since 1950, the member organization was being leapfrogged by relative newcomers to athletic health care. TimComm was retained to help lay claim to sports medicine territory that rightfully belonged to the 8,400 members (at the time) of the NATA.

Case Study: Nat’l Athletic Trainers’ Assn. Resolution:TimComm procured two national corporate sponsors to underwrite a 5-year awareness-building campaign, highlighted by release of the first national high school injury studies.

Intense national publicity surrounding the HS injury studies led to thousands more athletic trainers being hired, tripling NATA membership.

Case Study: Carlie Security BackpacksChallenge:A Chicago entrepreneur developed school backpacks for kids equipped with a rip cord that triggers an ear-piercing alarm with flashing lights to fend off would-be kidnappers/assaults, but lightly funded PR/marketing budget found him still operating out of his basement several years after mass manufacturing his product line.

Case Study: Carlie Security BackpacksResolution:TimComm packaged fresh photos, video and timely news releases and distributed them nationally, while specifically pitching producers of national television talk shows.

Montel Williams Show featured Carlie backpack spokeswoman (and retired detective), triggering $1 million distribution agreement in Canada.

Timothy Communications Inc. Public Relations, Video Marketing & Web Site Content

Chicago/Palos Hills, Illinois

President/Gen. Mgr. John LeGear (mobile): 708-431-6919Office Manager/Account Supv. Linda Tinoco: 708-974-3152

www.TimComm.com