Tiffany Wan Honors Thesis Presentation
Tiffany Wan
Honors Thesis Presentation
Women Working in the Public Relations Industry in Hong Kong
Women Working in the Public Relations Industry in Hong Kong
Why I am interested in this topic
1
2
3
Major in public relations
Stereotyping
PR=Big Business in HK
Why are there many women working in the PR industry in Hong Kong?
Quantitative + Qualitative
2Q
• Online survey
• Purposive and snowball methods
• Students and employees
• 80 participants, 52(65%) completed
Quantitative
Qualitative
• Phone interview• Dr. Tina McCorkindale • CEO (IPR)• Chair (PRSA)• Focuses on social media research
Results
3
Better communication skills
Women are…
• Natural born communicators
• Emotional
• Attentive
• Sensitive
• Expressive
1
Gender ratio
Gender ratio2• Unbalanced issue
• Shortage of men
• Gender ratio = 876 men for every 1,000 women
• In the survey, 82% stated this is an influential factor
Education3•74% female students major in communications
• Male students (common majors) Business, technology, engineering…
• In the survey, 87% stated education is an influential factor
Implications of the study
Gender ratio
Education Stereotyping
Key learnings
Women tend to have better communication skills
Men
• Research skills
• Independent
• Learn from mistakes
• Learn from other perspectives Key
“We can sit in rooms and talk to ourselves, but that does not change
anything when you do not have men in the room.”
Sandra Sims-WilliamsChief diversity officer at the Publicis
Groupe
Thank you