Tiffany St James at #EmbraceSocial - Social Business Culture for Talent

@TiffanyStJames

Embracing Social Media Culture in your business

Hello!

Social Media Strategist

Tiffany St James

@TiffanyStJames

bit.ly/tiffanybio

slideshare.net/tiffanystjames

[email protected]

@tiffanystjames

http://tiffanystjames.com

tiffanystjames

Key changes brought about by social media

@TiffanyStJames

Trust in individuals

Edelman Trust Barometer 2013 here @TiffanyStJames

Glassdoor: candidate feedback

Candidates have the opportunity to provide feedback on:

Recruitment organisations, jobseeker selection, the interview process

@TiffanyStJames

The most socially responsible project worldwide?

Good People Projects here @TiffanyStJames

Leading talent and skills matching software

Source: http://goodpeople.com @TiffanyStJames

Generations at work

Generation Characteristics Motivations Attitudes

B • Strong work ethic

• Respectful and loyal

• Hours = output

Moving up the ladder

Financial perks

Being seen as a leader

Gen X lacks respect

Gen Y needs to stop being on Facebook

Source: trendera.com

X • Independent

• Change job for worth

• Work/life balance

Flexible schedule

Value empowered

Feeling appreciated

Boomers should stop telling us to be like them

Gen Y are lucky

Y • Values driven

• Need to know ‘why’

• Peer orientated

Need and expect praise

Flexibility in life

Co-worker recognition

Boomers should relax, have fun… and probably retire soon

Gen X should chill out and stop talking so much about their kids

@TiffanyStJames

Gen Y Culture Expectations

Then•I can learn most from those with more experience than me

•Excellence is defined by what I know and what I do well

•Progression in my career is vertical and logical

•Effective learning is in the class and rooted in books

•The performance review helps me stay on track and grow

Now

•I learn from everyone around me

•Excellence is defined by my strengths and what I ship

•Career development is like a climbing frame

•Small bites of real-time learning on the job are most powerful

•Constant real-time feedback helps me get better everyday and know what’s next

Jeff Turner, Head of L&D, EMEA, Facebook @TiffanyStJames

What can you do?

Transtheoretical Behaviour Change

What can you do hereto facilitate action?

@TiffanyStJamesSource: Prochaska and DiClemente

Transtheoretical Behaviour Change

Raise awareness Combat disengagement

Increaserelevance

Provide solutions

Facilitate action

Reinforce

Maintain

Generateadvocacy

Peer feedback

@TiffanyStJames

Make your site engaging, use rich media

Demonstrate processes, segment jobs

Leaders leading by example

Share on business-branded social platforms

• showcase your culture and employment brand

• fans = database of interested users

• engage with fans & create a community

• link back to your corporate website/careers page

Manage engaged communities: Facebook

Ernst & Young, Deloitte, Hallmark, Apple and the CIA all have dedicated Facebook recruitment strategies

Facebook is being used as a strategy to connect with passive candidates and to build long term talent pools

Dedicated outreach channels and mechanisms

Socialisation in the workplace

Onboarding Software

Social Performance Management

Intranets with soft walls

Facebook: Social Business Culture Principles

Focus on Impact Move Fast

Be Bold Be Open

Build Trust

@TiffanyStJames

Thank you, let’s keep talking….

Social Media Strategist

Tiffany St James

@TiffanyStJames

bit.ly/tiffanybio

slideshare.net/tiffanystjames

[email protected]

@tiffanystjames

http://tiffanystjames.com

tiffanystjames

Photo Credits:Building Trust http://www.flickr.com/photos/mikebairdTSJ at C4: http://www.flickr.com/photos/paulclarke

Embedding digital and social media capability in organisations