Tiffany Jackson-Bieeu Events and Marketing Officer European Mobility Week ‘Car Free Day’ 1
Aug 12, 2015
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A week of events – working with LSTF partners to deliver:
• 12 led rides • 4 bicycle maintenance classes• 1 Learn to Cycle bicycle training session for under 9s• 6 led walks • Information events in public spacesOver 400 people directly accessing services, over 4000 engaged.
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Meeting the Key Criteria
• Officially register activities with European Mobility Week • Sign the EMW Charter • Organise a week of activities
Implement at least one new permanent measure and hold a Car Free Day event (preferably on 22 September)
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Engaging Partners
• Seek partners / stakeholders that have power to easily and readily contribute time and or funds.
• Maximise the support of the locality by engaging businesses in the area.
• Work with other organisations working towards the same objectives and outcomes.
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Budgeting
• Partnership working• Liaise with local businesses for costs savings• Utilise digital marketing and social media
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Marketing and Communications
Make the most of free marketing
• Newsletters• Social and Digital media• Local newspapers• Radio stations