Thursday 9th March 2017 10am – 4pm 2017 www.colchesterunited.net 01206 752020
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Thursday 9th March 201710am – 4pm
2017
www.colchesterunited.net 01206 752020
03
About Business EastBusiness East is now in the sixth year at the Weston Homes Community Stadium and is growing year on year. This exhibition offers the perfect platform to showcase your business and network with like-minded business people.
FEATURES & ZONES
Speed NetworkingSpeed Networking sessions throughout the day, each one giving you the opportunity to meet up to 40 new contacts to exchange business cards and information during every one-minute networking session.
Seminar Theatre
A minimum of four seminars run throughout the day offering you free access to ideas to help your business.
VIP Receptions
An opportunity to hold your own VIP reception at the event, invite existing and potential customers to host them with free drinks and canapes in an executive suite overlooking the pitch.
Networking CafeMeet customers, new contacts or even arrange a meeting at Business East.
04
Promoting The ShowHow do we promote the show to ensure visitors?• Working with show marketing partners• Newspaper adverts – Business Sections• Business Publications – In Business & Business Connected• Social media – Twitter, LinkedIn & Facebook – our own and our partners• Online advertising through external websites• Extensive Email Marketing to a database of over 12,000• Telesales pre-registration calls• Jumbo screen adverts by the A12 and on the matchday screen
Digital Marketing:• Event promotion through Business East Partners• Email Campaign: email campaign leading up to the event to promote and
market Business East• Business East event banner hosted on various websites• Events information and pre-registrations on Eventbrite• Banners & logos sent to all exhibitors to promote the exhibition
Telemarketing Campaign:Over 100 hours of telemarketing informing key business decision makers about the event and pre-registering visitors.
Social Media:• Pro-active on Twitter• All Exhibitors who provide B2B with their Twitter details are promoted
throughout and their stand numbers• Business East features on Twitter, LinkedIn and Facebook, before, during
and after the show• LinkedIn
Leaflet Distribution:Visitor focused leaflets distributed to businesses, venues and business parks to nearby areas
Networking:Attendance of networking groups and presentation about Business East within Essex, to promote awareness of the event to all who attend
Print Advertising:Business East event advertisements appear in the following publications:• Colchester United Matchday Programme• Dedicated Business East event leaflets• Local Business Publications
05
Visitor DataTHE FACTS & FIGURES FOR 2016• 45 Exhibitors• 644 Pre-Registrations• 86 On the day Registrations• 730 Total Registrations• 72% of the attendees on the day had pre-registered in
advance
The visitors to Business East came from a cross section of post codes, as expected heavily slanted towards the CO range.
53% of the delegates had a CO postcode, with a further 19% coming from a CM postcode, 9% from an IP postcode and 3% from an SS postcode.
Although we expect a large number of visitors to come from CO postcodes for future shows we are working on a wider reach and increased visitor numbers from IP and CM postcodes.
06
Floor Plan
LIVETWEETWALL
43 42 41 4049 48 47 46 45 44 ENTRA
NCE
BAR
1 2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18
23 22 21 20
34 33 32 31 19
30 292728 26 25 24
3839 37 36 35Network Cafe
2m x 1m4m x 1m Gold sponsor
4m x 2m Platinum sponsor
4m x 2mPlatinumsponsor
4m x 1m Gold sponsor 4m x 1m Gold sponsor
2m x 1m £250+VAT2m x 2m £450+VAT
3m x 2m £650+VAT4m x 2m £850+VAT
2m x 1m £200+VAT2m x 2m £400+VAT
3m x 2m £600+VAT4m x 2m £800+VAT
Platinum Stands - Including Electric, Table & Chairs
Gold Stands - Shell Scheme stand only
07
LIVETWEETWALL
43 42 41 4049 48 47 46 45 44 ENTRA
NCE
BAR
1 2 3 4 5 76 8 9 10 11 12 13 14 15 16 17 18
23 22 21 20
34 33 32 31 19
30 292728 26 25 24
3839 37 36 35Network Cafe
2m x 1m4m x 1m Gold sponsor
4m x 2m Platinum sponsor
4m x 2mPlatinumsponsor
4m x 1m Gold sponsor 4m x 1m Gold sponsor
4m x 2m Platinum Sponsor £1250+VAT3m x 2m Platinum Sponsor £1050+VAT4m x 1m Gold Sponsor Stand £850+VAT
Sponsor Stands - Including Electric, Table & Chairs
See Sponsorship and Advertising on pages eight and nine for sponsor benefits
08
Sponsorship, Premium Stands & Advertising
SHOW SPONSORBecome an integral part of the show
• 4m x 2m stand - shell scheme stand with fascia board will be provided together with a company name and stand number including two tables, electricity and wifi
• Logo on the Business East advert on the jumbo screen overlooking the A12 (prime advertising for your business)
• Logo on all printed literature• Full page advert in the show guide• Logo and hyperlink on all e-newsletters to
exhibitors and visitors• Opportunity to provide a leaflet or gift to
go in all visitors bags (required at least 10 days prior to the exhibition)
• VIP Reception at the event – opportunity to invite customers to your own VIP reception
• Four guests at the pre-event match day networking event
£3500+VAT
FEATURED ZONE SPONSORAlign your brand and your company with one of our featured zones – VIP Reception, Seminar Theatre, Networking Cafe
£1400+VAT
• 4m x 2m stand - shell scheme stand with fascia board will be provided together with a company name and stand number including two tables, electricity and wifi
• Logo on all printed literature and mentions of your sponsored feature
• Half page advert in the show guide• Logo and hyperlink on all e-newsletters to
exhibitors and visitors• Opportunity to provide a leaflet or gift to
go in all visitors bags (required at least 10 days prior to the exhibition)
• VIP Reception at the event – opportunity to invite customers to your own VIP reception
• Two guests at the pre-event match day networking event
09
Sponsorship, Premium Stands & Advertising
SPONSORSHIP PACKAGESEnhanced advertising and prime stand locations
£1250+VAT (4m x 2m STAND)
• 4m x 2m stand or 3m x 2m – shell scheme stand with fascia board will be provided together with a company name and stand number including two tables, electricity and wifi
• Logo on the Business East pages of the website with a click through to a company profile and link to your own website
• Half page advertisement in the Show Guide
• Opportunity to provide a leaflet or gift to go in all visitors bags (required at least 10 days prior to the exhibition)
• Benefit from promotion of the event throughout the Region in the lead up to the event including social media
• VIP Reception at the event – opportunity to invite customers to your own VIP reception
• Two guests at the pre-event match day networking event
PLATINUM PACKAGE:
£1050+VAT (3m x 2m STAND)
• 4m x 1m stand– shell scheme stand with fascia board will be provided together with a company name and stand number including two tables, electricity and wifi
• Logo on the Business East pages of the website with a click through to a company profile and link to your own website
• Quarter page advertisement in the show guide
• Benefit from promotion of the event throughout the Region in the lead up to the event including social media
• VIP Reception at the event – opportunity to invite customers to your own VIP reception
• Two guests at the pre-event match day networking event
GOLD PACKAGE:
£850+VAT
10
Visiting
Business East is free to attend as a visitor and with so many features and networking opportunities you can make the most out of your day.
Pre-Register early to ensure that you are the first to know about new features and special offers.
REGISTER NOW - http://businesseast2017.eventbrite.co.uk
We operate a strict no canvassing rule at Business East. Any visitors found approaching exhibitors or visitors to promote products or services will be asked to stop or asked to leave.
If you have a product to promote, contact us about exhibiting at Business East.
www.colchesterunited.net 01206 752443
More than just a football club
Hold your next meeting or event in a unique venue
Conferences Meetings TrainingSeminars Networking Parties
Dinners Charity Events
[email protected] 01206 752020www.colchesterunited.net
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