annima c Thriving into the Future : Trends Driving Change Annimac www.annimac.com.au Global Political Economic Social & Cultural Trends 2006
Jan 01, 2016
annimac
Thriving into the Future :
Trends Driving Change
Annimacwww.annimac.com.au
Global
Political Economic Social & Cultural
Trends
2006
annimac
Rate of Change
15 seconds - new web site
15 minutes - new technology
15 days - new product / service
Amount of change now in one day
Grandparents had in one year
Younger means faster
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Technology
by 2020
70 % job types do not exist now
because
80 % technology not thought of yet
Driving all Drivers of Change
annimacLikely jobs in next 10 years :
• Director of Emerging Thought• Chief Zookeeper - of people
• Creative Undertaker• Thought Jockey• Chief Imagination Officer• Hacker Relations Manager• Valuer of Intangible Assets
*• Human Interface Manager * *
Exists 2003
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Changing Nature of Work
Co opitalism Sustainability
Project based Team based
Relationships
One off alliances - consortia
Globally networked
Fast flat skill decision making
Value driven
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Changing Nature of Employment
Casualisation
Contract - Part time
Self employment - options Five Career changes Multi skilled employees Small businesses
Increase in low income jobs
SOHO : small office home office
Global networks - local identity
annimac Generations
Baby Boomers b 1945 – 60 age 45 - 60 fewer males
Generation X 1960 – 75 30 - 45 largest number
DotComs 1975 – 90 15 – 30 first wired gen
Ferals 1990 – 05 0 - 15 fewest - ½ GenX
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Baby Boomers 45 - 60
Downsizing lives Empty nestersRetired or part time workersSense of community
Material status Male Identity from job
Seek new safe experiencesSecurity conscious Health conscious
Defer to authority Love / hate change
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Impact for Business Baby Boomers 45 - 60
Winding down : leisure indulgence Downsizing everything :
minimalising Make own decisions – think edge Respect rank : professionalism Steady relationships loyalty Need
relationship continuity organising : options safe familiar experiences positive group identity
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Single Childless Net Dating Varied lifestyles Varied workstylesSOHO
Risk takers Fast decisionsMaterialism assumed Environmental values
Personal journeyExpect & accept change
Generation Xers 30 – 45 Clone of Boomer or DotCom values
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Impact for Business Generation X 30 - 45
Individual attention Fast action Short term pitch - staging pitch
Results oriented Need
choices short term immediacy complete – stand alone skills oriented demand quality of experience
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DotComs 15 – 30Own path Temporary pairing Group socialising Internet relationships
No careers No home I.d. from activity Wired
Immediacy Multi channeled Multi actionsPlanetary group mission
Cluetrain Manifesto www.cluetrainmanifesto.com
Temporary deference Need change
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Impact for Business DotComs 15 - 30
Passionate involvement – value driven
Team oriented + personal relationship
Personal commitment Short term fast involvement Multi channel activities & options Results oriented - no spin Need
choices transparency mutability build for change flexibility innovation real positive outcomes
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Ferals 0 – 15
Wild Child No limits No boundaries
Planetary mission create sustainable world
Parallel universes Wired
Unlimited mind channels
Global i.d. from self valuesFuture jobs unimportant Non
consumers
No deference Respect when needed
Live change & ignore barriers
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Impact for Business Ferals 0 - 15
Influencing marketplace Committed to healthy sustainable
world Expect freedom to create Creating new relationships &
patterns Virtual world Need
personal power - demand trust clear values - spin detectors no rules no hindrance ICT resource access multi channel everything
annimac Trends Forecast Summary
exponential rate of change younger generations drive change personal communication → telepathy paradigm shift in values → feminine QBL - how things are done = profit relationships key for all success open options for Work / Life styles less governance more community
power individual responsibility
! Virtual world emerging !