Thriving in Uncertain Times: Markets, Food, and Governing Michael L. Cook University of Missouri Graduate Institute of Cooperative Leadership (GICL)
Dec 31, 2015
Thriving in Uncertain Times:
Markets, Food, and Governing
Michael L. Cook
University of Missouri Graduate Institute of Cooperative Leadership
(GICL)
Cooperatives are primarily user owned, controlled and benefiting
There are cooperatives where the
1. Member is a Supplier
2. Member is a Consumer
3. Member is Both
Our objective today is to assist in
achieving this objective as it relates
to strategy and marketing.
What is Strategy?
The Central, Integrated, Externally
Oriented Concept of How We Will
Achieve Our Objectives
An Overview
ObjectivesOrganizational
ArchitectureValues & Beliefs
Mission & Vision Strategy
Strategic Analysis
The Five Elements
1. Arenas: Where will we be active?
2. Vehicles: How will we get there?
3. Differentiators: How do we set ourselves apart?
4. Staging: Speed and sequencing
5. Economic Logic: Impact measurement
Arenas
Where will we be active?
• Output Categories
• Market Segments
• Geographic Arena
• Core Technologies
• Value Creation Stages
Vehicles
How will we get there?
• Internal Development
• Joint Venture
• Licensing / Venturing
• Acquisition
Differentiators
1. Image
2. Customization
3. Cost
4. Quality
5. Ability to Continue Learning
6. From Plow to Plate
Economic Logic
1. Low Cost — Scale
2. Low Cost — Scope
3. Premium Price — Proprietary Service
4. Premium Price — Proprietary Output Features
5. A Continuum
An Overview
ObjectivesOrganizational
ArchitectureValues & Beliefs
Mission & Vision Strategy
Strategic Analysis
Professional Networks- Relationships- Trust
• Ideas• Student Opportunities• Customized Programs• Exchanges
Informs
Leads to
Generates
Fosters
FinanceOrganizational Economics
ManagementSociology
LawAgricultural Economics
Model Development- Inductive- Deductive
• Summer Institute• Board Chair / CEO• Undergraduate Courses• Graduate Seminars
Graduate Institute of Cooperative Leadership (GICL)
A Collaborative Research / Teaching / Outreach Experience
Model Testing
Academic Outputs - Publications - Conferences
• Cases • Outreach• Presentations • Training
GICL Process
Results in
Translates to
Embedded in