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© 2014 SOASTA CONFIDENTIAL - All rights reserved. Webinar Presents Thriving in The Shark Tank
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Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

Aug 11, 2015

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Page 1: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

© 2014 SOASTA CONFIDENTIAL - All rights reserved.Webinar

Presents

Thriving in The Shark Tank

Page 2: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

2© 2014 SOASTA CONFIDENTIAL - All rights reserved.

A Success Event story

TODAY’S PRESENTERS

Kunal Sarda: Ron Thompson Brad Johnson:

COO & Founder Principal Perf. Engineer VP Product

Verbalizeit SOASTA SOASTA

Agenda• The Need• The Process• The Results

Questions: Submit in chat box during event

Page 3: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

3© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Page 4: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

4© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Your Business and Your Customers

GET - https://api.verbalizeit.com/languages.(json/xml

)

API or Web

Interface

Single Line of Code

18,000+ Translators

Page 5: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

5© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Cheap, quick. Not always effective.

Machine Translation

Quality, but expensive and lack technology sophistication.

Traditional Translation Agencies

A

B

Cloud-based, instant access to crowdsourced human translation

VerbalizeIt

A B

Quality of human translation, at an experience and price synonymous with technology solutions

Page 6: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

6© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Multilingual Customer Phone Support

Web, Mobile and Document TranslationMedia Translation

Language Support for Travelers

| verbalizeit.com | [email protected]

Broad array of businesses leverage the Verbalize it platform

Page 7: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

7© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Our road to Shark Tank

Page 8: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

8© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Page 9: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

9© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Fully cloud-based infrastructure (AWS)

Supporting web and mobile users

Elastic load balancing & auto scaling

Recommended monitoring

Cloud-based staging environment

Page 10: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

10© 2014 SOASTA CONFIDENTIAL - All rights reserved.

New, highly disruptive cloud platform for businesses

New consumer mobile app

New online campaign launch with Rosetta Stone

New Technology

Season finale of most successful season (Emmy nominated)

Final spot of the show

6- 8 million viewers expected to tune in

14 Million Eyeballs

+

Page 11: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

11© 2014 SOASTA CONFIDENTIAL - All rights reserved.

May 13: New technology platform and website completed 3 days prior to Shark Tank airing

May 14: VerbalizeIt approaches Amazon Web Services for advice on ensuring sufficient capacity to handle the load. AWS recommends SOASTA

May 15: VerbalizeIt contacts SOASTA in the morning. Load testing begins in the afternoon.

Road to SOASTA

Page 12: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

12© 2014 SOASTA CONFIDENTIAL - All rights reserved.

o There may be 6-8

million TV viewers

o Planned for the worst,

hoped for the best

o Tuned for 10 million

hits

Page 13: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

13© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Page 14: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

14© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Build testsBuild tests RunRun

AnalyzeAnalyze

//

FixFix

May 15

// // // //CloudTest On-Demand Service

May 16

// //

May 13 May 17May 14

Baseline testing CachingCDN…

APIRest calls…

System Priming

Auto scalingLoad balancing…

Real user scenarios…

Constant collaboration

New system ready!

Amazon…“Call SOASTA!”

…………………………………..Cloud testing……………………………………..

The big day!

Page 15: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

15© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Page 16: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

16© 2014 SOASTA CONFIDENTIAL - All rights reserved.

o Ready the Load Balancers

o Warm the cache

o Warm cutover to REAL USERS

Page 17: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

17© 2014 SOASTA CONFIDENTIAL - All rights reserved.

Page 18: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

18© 2014 SOASTA CONFIDENTIAL - All rights reserved.

“Feeding Frenzy”- several sharks interested

Audible gasp from camera crew when we accepted deal from O’Leary

Mark Cuban: “I’ll end up competing with these guys”

Season finale received highest ratings in history- 1 million new viewers

Page 19: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

19© 2014 SOASTA CONFIDENTIAL - All rights reserved.

o 100x Mobile downloads

o 700% increase in traffic

o Up to 30,000 visits per day

o 64 to 128 servers

o Zero downtime

o Avg. response time 300ms

o ROI – Broke even on CloudTest within one

week

Page 20: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

20© 2014 SOASTA CONFIDENTIAL - All rights reserved.

June

July

August

Sept

Oct

Nov

Page 21: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

21© 2014 SOASTA CONFIDENTIAL - All rights reserved.

June

July

August

Sept

Oct

Nov

December

Unannounced Rerun!

Page 22: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

22© 2014 SOASTA CONFIDENTIAL - All rights reserved.

o Growth

o Maintaining high quality user experience

o Global support/infrastructure

o Continual testing

o Recommendations?

Page 23: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

Thanks

Contact SOASTA:www.soasta.com/cloudtest/

[email protected] us:

twitter.com/cloudtestfacebook.com/cloudtest

RESOURCES

Upcoming webinars: soasta.com/knowledge-center- This Friday, Feb. 21: “Getting Started with mPulse

Lite”

Need a test, fast? CloudTest On-Demand- email [email protected]

You’ll hear from us by tomorrow

Interested in VerbalizeIt's translation offerings for your business? Email [email protected]

Page 24: Thriving in the Shark Tank: How Vebalizeit Load Tested with SOASTA

24© 2014 SOASTA CONFIDENTIAL - All rights reserved.

www.SOASTA.com