Three Steps to Modern Media Asset Management with Active Archive December 3, 2015
Three Steps to Modern Media Asset Management with Active Archive
December 3, 2015
Housekeeping
• Recording• Available on-demand approximately 5 minutes after
today’s presentation• Resources
• Solution Briefs, Papers, and more…• Today’s slides
• Questions• Please rate this webinar
Agenda
• Review the challenges with managing, accessing, and storing media assets
• Using object storage for an archive• How to make that archive easily accessible• Tools to manage large quantities of media assets
Today’s Speakers
Dave ClackCEO
Square Box Systems, Ltd.
Nancy BennisDirector of Partner Sales
Cleversafe
Bernie BehnPrincipal Engineer
Avere Systems
Modernization Challenges
Dave Clack, CEO, Square Box Systems, Ltd.
Challenges in Media Asset Management• Increasing volumes of content
– For more distribution channels• Content is hugely valuable
– Costly or impossible to reshoot• Teams are geographically dispersed• Demand for high availability and resilience
– Time is money• Moves toward object / cloud storage• Workflow automation is critical
NAS
CS CS CS
NYC NC LV
FXT 3850
Clients
CatDV Server
Modernization for MAM with Active Archive
Object Storage for Archives
Nancy Bennis, Director of Partner Sales, Cleversafe
NAS
CS CS CS
NYC NC LV
FXT 3850
Clients
CatDV Server
Active Archive
Archive to Cloud
Primary Data
Legacy Data Sources
Benefits
Operational Gains • Scalable • Always ON• Zero Touch Security • Easy To Manage
Economic Advantage• Consolidated enterprise view• Reclaim 60% NAS• Eliminate
• Copies• Replication• Backup SW• Encryption devices • Proprietary HW • Tape
• Dramatically Lower FTE hours• Reduce storage costs by 80%• Index, content search• Analytics ready
Consolidated, Centralized Enterprise Archive
No backup required
2012 2013 2014 2015 2016 2018
0
30,000
45,000
60,000
75,000
90,000
15,000
Capacity OptimizedPerformance OptimizedI/O Intensive
Source: IDC (2013)
Capacity-Optimized Storage Takes OffWorldwide Capacity-Optimized, Performance-Optimized, and I/O-Intensive Storage Systems Shipments 2012-2016
Cap
acity
shi
pped
(PB
)
New Generation of Storage: Cloud Storage
• Legacy storage is broken – Scale beyond PB
– Data protection relies on replication
– Availability and Reliability
• 4 TB Drives takes 10 hours plus
• RAID rebuild of a 20 TB drive, 7,400 - 15,000 rpm, will take many days.
• Requires new storage architecture for next generation– Traditional storage will be unable to keep pace with data growth resulting in
isolated pools of data– A ‘tipping point’ will come; “the earlier you can make the transition, the better” – The sooner you can free resources from simply keeping pace with infrastructure, the sooner you
can focus on adding business value and for a competitive edgeESG Market Landscape Report: Object Storage June 2015
What is Object Storage?
• Objects are more efficient than file system• Software defined storage (SDS)• Single virtual pool of storage- Distributed access• Unprecedented scale• Data protection using Erasure coding or RAID• Increased data integrity and availability
Uncertain data security
Data ownership is ambiguous
Exit strategy is unknown
Potential vendor lock-in
4 9’s of availability targeted, but not committed
On premises application and infrastructure integration is challenging
High costs at scale including data capacity AND access fees
Analytics
Collaboration
ContentDistribution
Active Archive
Traditional Public Cloud
SecurityLegal/PrivacyImplications
Multi Tenancy
Availability
TCO at Scale
Integration
Change
Challenges with Traditional Public Cloud
Analytics
Collaboration
ContentDistribution
Active Archive
Data Security and Privacy can be effectively controlled
Scale as you Grow
Always-ON infrastructures can be built
Multiple Tenants can securely share infrastructure resources
Hardware can be repurposed, refreshed or decommissioned to meet financial and technical goals
Comprehensive protocol and application support
The most stringent of RPO/RTO can be realized
Private Cloud
Security
Multi Tenancy
Availability
DR
Integration
Change
Legal/PrivacyImplications
Benefits of Private Cloud
SITE 3
1 2 3 4 5 8
SITE 1 SITE 2
DATAAccessers®
6 7 9
Data is virtualized, encrypted, and sliced using Information Dispersal Algorithms.
1
2 Slices are dispersed to separate disks, storage nodes and geographic locations.
3Even with individual servers or entire sites down, real time bit perfect data is retrieved from a subset of slices.
2 3 4 5 86 7
Accessers®
DATA
SECURERELIABLESCALABLE
10 11 12
How Cleversafe Storage® Technology Works
DS Manager
Accesser
Slicestor
Innovation delivered: easy
Life-Cycle Cost‘05 Erasure Coding
Economics
Innovation delivered: easyInnovation delivered: hard
Life-Cycle Cost‘05 Erasure Coding
Economics
System Scale’08 Petabyte Excellence ‘09 Namespace Registry ‘09 No-Database Address ‘10 Stateless Accesser‘10 Distributed Multi-Writer’12 Ten Exabyte SupportFuture: Zettabyte Scale
Carrier Grade Scalability10,000 use cases
Life-Cycle Cost‘05 Erasure Coding ‘08 Commodity H/W‘10 Configurable Efficiency‘14 3.3 Watts per Usable TB‘14 Packed Storage
Future: Automated Tiering
Reliability ‘06 Slice Rebuilder ‘07 Perfect Bits Data Integrity ‘07 Sixteen 9s ‘09 Strong Data Consistency Guarantees ‘10 Multi-Fault Rebuild
Confidentiality‘07 KeyInside Threshold Encryption ‘13 Secure Multi-tenancy ‘13 LDAP‘13 Multi-AD Domains
Future: ZIG Rebuilder
Administration’08 HTTP/REST
Manager Interface ‘11 Zero Downtime Adds, Moves, Changes‘12 Zero Downtime Upgrades ‘12 One Admin per 25PB
Integration‘12 OpenStack Swift‘12 Hadoop HDFS ‘12 Partner Solution Network ‘12 S3 Interface Support
Future: IRODS
Economics Security Simplicity
Performance‘07 SmartClient‘10 Coast-to-Coast Network‘11 10GB Accessers ‘12 Distributed Rebuilder‘13 Multipart Uploads ‘14 Cooperative RebuilderFuture: Automated Tiering
Life-Cycle Cost‘05 Erasure Coding
Economics
Geographically Dispersed Erasure Coding
480 TB 960 TB 1920 TB 3840 TB$0
$2,000,000
$4,000,000
$6,000,000
$8,000,000
$10,000,000 S3
dsNet
• 5 Year TCO comparison by Cleversafe• Amazon S3 published prices and capacity discounts
(pricing as of 10/31/14, assumes 20% reads)
• $/TB comparison• Analysis by Cleversafe customer
Cost: 29–61%+ lower
Current NAS DR Protected
Current NAS Single Copy
NAS Gateway and dsNet
dsNet Object Protected
$8,400
$4,210
$1,613
$1,053
Cleversafe vs S3 Cleversafe vs NAS
Cost: 80%+ lower Economics
Cleversafe Platform Economics
Benefits of CleversafeFor Media Asset Archives
• Single pane of glass• Scalable to petabytes and exabytes• Economics of cloud – 80% cost
reduction• Geo dispersed collaboration• Always On • Future-proof
Archive Availability
Bernie Behn, Principal Engineer, Avere Systems
NAS
CS CS CS
NYC NC LV
FXT 3850
Clients
CatDV Server
Accessing the Object-Storage Archive
Primary storage•Legacy NAS•$2k/TB
Content archive• High capacity• Low cost• Geo-dispersed
NAS
CS CS CS
NYC NC LV
FXT 3850
Clients
CatDV Server
CatDV – Asset Management Active Archive
Customer Challenges– Data capacity growth– Containing cost– Data protection– Want NAS simplicity +
object efficiency and built-in DR
Avere + Cleversafe Benefits– NAS + object 70% lower cost– NAS simplicity no application changes– NAS clustering scale access throughput– Object storage max capacity and density– Object geo-dispersal survive site outage
CatDV – Asset Management Active Archive
Site Failure Recovery Capabilities
Primary Site Failure
CSCS CS
NYC
NC LV
FXT 3850
Clients
CatDV Server
FXT 3850
NAS
Content archive• Geo-
dispersed
Secondary Site
Site Redundancy Benefits– Object geo-dispersal survive site
loss/outage – Redundant site Edge filer activation in
event of failure
Customer DR Challenges– Retain massive storage
archive online for continuous access
– Allow application server instances to “reconnect” to storage
Site Failure Recovery Capabilities
Managing Media Assets
Dave Clack, CEO, Square Box Systems, Ltd.
How useful is all this storage, archive, scale & reliability …
...without powerful search and workflow automation ?
Storage Without Asset Management …
• “important assets are scattered through the organization”• 62% of marketing and creative professionals spend 1-6 hours
per week managing files• 1 out of every 10 hours ($8,200 per year) on file management
– Aberdeen Group• the average creative person looks for media 83 times per
week …• … fails to find it 35% of the time – GISTICS
Storage Without Asset Management …
• “important assets are scattered through the organization”• 62% of marketing and creative professionals spend 1-6 hours
per week managing files• 1 out of every 10 hours ($8,200 per year) on file management
– Aberdeen Group• the average creative person looks for media 83 times per
week …• … fails to find it 35% of the time – GISTICS
WASTED TIME
WASTED MONEY
WASTED TALENT
STRESS !
The Best MAM Tools Add …
• Simple tagging, logging and search …... Easily customised... across all storage: on premise, cloud, on-line, off-line, SAN / NAS etc
• Powerful automation... For ingest, moves between storage tiers, and distribution
• Lower quality proxies always available... Even for off-line content
• Collaboration tools for content creators …... I’ve found my asset, now use it in the edit
• The Right User Experience ....... Producers / Directors / Editors / Archivists / Customers / Consumers
The best MAM tools unlock the value of your media assets
Your Media Workflow is King !
From Shoot to Screen …… then Reuse
The Best MAM for You ... Ingredients
A great tool … like CatDV plusStrong Workflow Design
CatDV: Easy to Use Web & Mobile Interface
CatDV Web : skinnable
CatDV: Powerful Desktop (Installed) Clients
CatDV: The Right UX for Every User
NAS
CS CS CS
NYC NC LV
FXT 3850
Clients
CatDV Server
Modernization for MAM with Active Archive
Next steps
• Ask questions• Review the attachments section for relevant resources• Rate this webinar• Visit each website to learn more
– www.squarebox.com– www.cleversafe.com– www.averesystems.com
More Information
Dave ClackCEO
Nancy BennisDirector of Partner Sales
Bernie BehnPrincipal Engineer
Avere Systems
www.squarebox.com www.cleversafe.com www.averesystems.com