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Three new search technologies: Get the right products now Tuesday, January 16 1:30pm–2:10pm Amy Vener Retail Vertical Strategy Pinterest John Xiao Senior Director, Product Discovery and Evaluation Nordstrom Michael Haswell Dir., Global Business Development, Retail & Shopping Google, Inc. Scott Silverman Principal Scott Silverman Associates NRF 2018: Retail’s Big Show | January 14-16
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Three new search technologies: Get the right products now

Jan 21, 2018

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Page 1: Three new search technologies: Get the right products now

Three new search technologies: Get the right products now

Tuesday, January 16 1:30pm–2:10pm

Amy Vener

Retail Vertical Strategy

Pinterest

John Xiao

Senior Director, Product Discovery and Evaluation

Nordstrom

Michael Haswell

Dir., Global Business Development, Retail & Shopping

Google, Inc.

Scott Silverman

Principal

Scott Silverman Associates

NRF 2018: Retail’s Big Show | January 14-16

Page 2: Three new search technologies: Get the right products now

Shopping in the Age

of Voice

Page 3: Three new search technologies: Get the right products now

Knowledge Graph

Identity

Payments

Location & Context Structured Data Markup

Natural Language

Processing

Machine Learning

Voice Recognition

Voice Assistant: Components

Page 4: Three new search technologies: Get the right products now

Ubiquitous

Impact for retail:

Seamless clienteling,

online and off

Page 5: Three new search technologies: Get the right products now

Natural

Impact for retail:

Engagement can

mirror real world

How much time is left

on my banana bread?

You’ve got 5 minutes

and 12 seconds to go

Page 6: Three new search technologies: Get the right products now

Experiential

Impact for retail:

Enable shopping,

not just buying

Page 7: Three new search technologies: Get the right products now

The Algorithm for Fashion

Page 8: Three new search technologies: Get the right products now

Machine Learning

Page 9: Three new search technologies: Get the right products now

What Do You See?

Page 10: Three new search technologies: Get the right products now

Stylists Help Train the Algorithm

Page 11: Three new search technologies: Get the right products now

Customer-Focused and Tech Driven

Page 12: Three new search technologies: Get the right products now

Pinterest Visual Discovery

Page 13: Three new search technologies: Get the right products now