Three Lessons for Smart Home Startups

THREE LESSONS FOR SMART HOME STARTUPS

MARTIN SPINDLER | @mjays

“Boil your kettle with your smart phone, anywhere

in your home.”

“Boil your kettle with your smart phone, anywhere

in your home.”

BE MINDFUL WHERE YOU PUT THE SMARTS

CHAPTER ONE

AIM FOR THE PLATFORM – BUT START WITH A PRODUCT

CHAPTER TWO

“We'd like to think of your entire home as an accessory, or better yet as a network of accessories, and think of Android as the operating system for your home.”

X10 Powerhouse for C64 1986

YOU NEED TO PROVIDE

VALUE FROM DAY ONE.

DON’T SELL CONNECTIVITY SELL A BETTER PRODUCT

CHAPTER THREE

People don’t buy products – they buy better versions of themselves.

“I sort of regard the network as being like the next generation of electricity: it will end up hitting all products sooner or later. But we won’t really think about them as being “networked products,” in the way we don’t think about things as ‘electrical products.‘”

— Matt Webb, BERGcloud

THANK YOU, AND GOOD LUCK!

MARTIN SPINDLER | @mjays

MARTIN SPINDLER STRATEGY CONSULTANT !

[email protected] twitter.com/mjays