Three C's to Maximizing Websites - Control the Basics

CONTROL THE BASICS

3 C’s to Maximizing Your Website

Control the Basics

The first step to a successful website is to optimize everything you already have.

Just like working with a customer on your lot, your website needs to provide customers valuable information to help them throughout their research and buying process. 

Control the Basics

In this series, we will examine the pieces of your website that can be showcased to deliver the right information to your website visitors.

1. BE CONFIDENT ABOUT YOUR CONTENT.

Provide accurate and easily navigable content for your visitors.

Ensuring Your Content is Complete

Are your phone numbers for all departments accurate?

Ensuring Your Content is Complete

Are your hours of operation correct?

Ensuring Your Content is CompleteIs your inventory easy to navigate, and do you have pictures, video, and detailed information?

Ensuring Your Content is CompleteDo you have a list of services or specials you provide?

Maximize your service opportunities by opting into all relevant campaigns. Make sure your offline and online promotions are consistent. 

Your dealership and your customers are always changing and evolving, and so should

your website.

2. BE SURE TO MAINTAIN YOUR SITE.

Maintaining and Reviewing Site Elements

Review and refresh your content weekly to optimize your site's SEO value.

Who is responsible for updating your site?

Maintaining and Reviewing Site Elements

Monitor your site metrics - traffic, page views, click-through rates, leads, where visitors come from - to gauge your ROI.

Now that your content is accurate and you’re updating it regularly, build your audience.

3. BE ACTIVE IN PROMOTING YOUR SITE.

Marketing Your Site to Maximize Your Dollar

Ensure that your URL is short and easy to remember.

Marketing Your Site to Maximize Your Dollar

Tip: Save your site as an app on smartphones when customers come in for sales and service.