On-Demand Business Apparel Fit in Every City
Threadfarer
Apr 08, 2016
Pack lighter your next business trip! Threadfarer is renting professional attire so you don’t have to lug it across nations, states, and cities. Fresh pressed suits are becoming available throughout New York City, and eventually wherever your next trip is. Emense joined the team early in ideation phase, consulted in business development, developed the brand from the ground up, and are ongoing partners in company growth.
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On-Demand Business ApparelFit in Every City
Fact:
308,000,000Business trips taken by men each year in the US.
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Carrying luggage causes
Problem:
Frustration Wasted Time High Fees The Unexpected
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Our Mission: Anti-luggage
Threadfarer is out to minimize the
Hassle of Packing for business travelers.
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Our Solution: Process
It’s this simple.
ProfileFill a brief profile which
will ensure you receive the appropriately sized clothing
/ for your busy body.
ReserveLet us know WHAT you’re
needing, WHEN, and WHERE, and we’ll have
it out to you the WAY you like it.
Pick UpYour garment will
be waiting for you with your hotel desk clerk,
freshly pressed, unlike what would have happened in
your suitcase.
EnjoyWear those clothes like
armor in battle. You’ll shine brightly
as you strut into board rooms.
Drop OffWe provide you a laundry bag. Collect garments and drop them with your hotel
desk clerk as you check out.
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Threadfarer: On-Demand Delivery Communications
Fact:
On-Demand Business Apparel
Did you enjoy your new look? Please let us know how it went with a quick message at [email protected]. And, if you liked your New York getup, please share this card with a friend! If they rent from us, we’ll gladly cut you a deal on your next rental.
Looking forward to next time!
PROFESSIONAL APPAREL ON DEMAND
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Target Audience: The Person
Fact:
Target Profile Professional men Aged 25-45 Annual income level $65,000.00 *Economy Class Business Traveler
Dan is a high level employee at a national company. He travels nearly 7 days every month. He spends one night on average in any given hotel room. Dan hates carrying his business attire, wrinkling his shirts just to iron them again before his 8am meeting across the country. He could afford to avoid the stress of forget-ting clothing and other travel necessities in order to stay focused on his business goals.
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Target Market: The Numbers
Fact:
Market ValueU.S. Travel Industry: U.S. Business Travel: Male Business Travelers (67%)
$885B $258.6B $173.2BTarget Market | Quantified UsersNumber of Business Trips: Number of trips by men (67%):
460 MM 308 MM1 Night in Hotel (43%): 2 Nights in Hotel (23%): 3+ Nights (34%):
132 MM 70 MM 104 MM
Market Growth Rate: Business Travelers in the USAccording to the Global Business Travel Association (GBTA), U.S. business travel spending will jump 6.6% to in 2014.
The group also predicts the total number of trips should also increase, by 1.7%, to
$289.8B
461MM
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Competition & Competitive Advantage:
Fact:
Menswear is currently a hot category. But, no one is renting men business clothes for a short period of time, delivered right to their hotels. Our convenience supersedes other cloth-ing renters, and we solve a whole new problem that’s long gone untouched.
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Distinguishing Points:
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Competition & Competitive Advantage:
Fact:
On-demand professional menswear is not yet a covered category. The core of our business, to relieve business travelers of the burden of packing, is untouched by the industry. Our convenience supersedes that of our competitors and solves a new problem.
The Mr. CollectionRents menswear for fun, business, or a combination so users are always in style. Beats style boredom.
Trunk ClubEases shopping by sending boxes of curated clothing with a potential to be bought by users.
Eleven JamesRents watches for men so they can wear luxury, in style watches without getting bored or broke.
Five Four ClubMonthly box sent with menswear for potential purchase, because men don’t like shopping.
Curator & MuleSeasonally curated accessories, pur-chased, not rented.
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Competitive Advantage Board:
Fact:
Keys / Attributes Threadfarer Bombfell Curator & Mule Eleven James Five Four
ClubThe Mr.
Collection Man Packs Rootbizzle Trunk Club
Rents X X X X
Sells X X X X X X X
Price $35/ITEM AVG. $69/ITEM AVG. $60/BOX$2,OOO-4,000/
YEAR$60/MONTH
$39-64/MONTHLY
BOX
VAIRES ON ITEM
$25/MONTH $100-300/BOX
Professional Looks X X X X
On-Demand X
Accessories X X X X X ONLY X
Short-term Lease X
Deliver to Hotel X
X HAS THE QUALITY DOES NOT HAVE THE QUALITY 11
Erin Devine CCOAs cofounder of branding studio, Emense, Erin marries creative design thinking with problem solving. She coaches businesses in identifying op-portunities for growth, developing action plans, and executing creative strategies to achieve goals. Erin graduated with a BFA in Communications Design & Illustration at Syracuse University and is a strategist, copywriter, illustrator, designer, and serial entrepreneur.
Our Team
Fact:
Having good people is important
Dan Mills CEODan has over seven years of experience running new business efforts for some of the largest and most respected marketing firms in the world including Momentum (McCann), Huge and AKQA. A natural leader, Dan has built both a charitable program and was the chief architect behind Momentum’s internship program.
Gabe Velez Tech LeadGabriel Velez is a designer with over 10 years of experience creating lasting brand strategies. He’s also cofounded numbers mobile apps like Linesnap.com & Voutche.
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