US P 1. Soley Focuse d on Featuri ng independant companies . 2. A small proceed going towards a fashion based charity helping underpr iveladged designers or children who need clothing and we could up the price of the publication. 3. A free gift, could i nclude a A3 s igned poster fro m the model featured, unique artwork or a handcrafted A6 plain note book with a interesting cover (low budget staple bound just a striking cover). — poss ibly di scounts from the places featured . 4. If the magazine is quartery we could get a sponsor for each edition, with some free gifts. e.g — MKI and a exclusive key ring or scarf. 5. Each issue could have a piece to a poster i n each issue that the consumers would have to buy to get the full piece 6. Center of the magazine could have an interactive photographs that can be teared out — perforated images. 7. Hold a competition of someone taking a fashion forward image with their copy of the magazine, would increase publicity, social media would encourage sales and their image would get featured in the publication. — we get publicity and the consumer feels important and involved with it’s movement.
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USP
1. Soley Focused on Featuring independant companies.
2. A small proceed going towards a fashion based charity helping underpriveladged designers or children who need clothing and we could up the price of the publication.
3. A free gift, could include a A3 signed poster from the model featured, unique artwork or a handcrafted A6 plain note book with a interesting cover (low budget staple bound just a striking cover). possibly discounts from the places featured.
4. If the magazine is quartery we could get a sponsor for each edition, with some free gifts. e.g MKI and a exclusive key ring or scarf.
5. Each issue could have a piece to a poster in each issue that the consumers would have to buy to get the full piece
6. Center of the magazine could have an interactive photographs that can be teared out perforated images.
7. Hold a competition of someone taking a fashion forward image with their copy of the magazine, would increase publicity, social media would encourage sales and their image would get featured in the publication. we get publicity and the consumer feels important and involved with its movement.
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CONTENT
Events
Calendar / Pull out timeline of events in leeds as an altenative format for the publication, would be an interesting interactional feature?
1 x SP for each
Gig List Bands / ArtistsHeadline music events know DJs in leedsExhibtion ListFashion Fares / Lockins
Bars
2 - 4 x DPS
Cocktail Masters working title featuring the 4-5 best bars and their signature cocktail focusing on call lane in issue 1. Will interchange with location with each issue.
- Jakes bar, Call Lane Social, Normans, Brookyln Bar, Aporto
Cask Ales or Guest Ales for those who prefer beer.
TONE OF VOICE
1. Professional, Informative, Classy.2. Friendly, Formal, Fun.
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