Thoughts of a Foodie (Food Trends in Germany)

THOUGHTS OF A FOODIEFOOD TRENDS IN GERMANY

1. CRAFT BEER & MICROBREWERIES

2. URBAN MOBILITY

3. HYPERLOCAL SOURCING

4. REINVENTION OF FOOD

CRAFT BEER & MICROBREWERIES

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CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/MICROBREWERY

“A microbrewery or craft brewery is a brewery that produces a limited amount of beer. Exact definitions vary, but the terms are typically applied to breweries that are much smaller than large-scale corporate breweries and are independently owned. Such breweries are generally characterized by their emphasis on flavor and brewing technique.”

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URBAN MOBILITY

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CF. HTTPS://EN.WIKIPEDIA.ORG/WIKI/FOOD_TRUCK

“A food truck, mobile kitchen, mobile canteen, roach coach, or catering truck is a mobile venue that transports and sells food. Some, including ice cream trucks, sell frozen or prepackaged food; others resemble restaurants on wheels. Some may cater to specific meals, such as the breakfast truck, lunch truck or lunch wagon, snack truck, kebab trailer (UK), break truck or taco truck.”

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BEGINNING OF THE FOOD TRUCK (WAGONS)

Charles Goodnight invented the Chuck Wagon in 1866. Goodnight and his partner, Oliver Loving made a Trail Drive of 2,000 longhorns from the Fort Belknap area in northern Texas, to Denver Colorado. Goodnight purchased a U.S. Government Wagon and had it completely rebuilt according to his specifications. The distinguishing feature of the wagon was the sloping box on the rear with hinged lid that lowered to become a cook’s table. The box was fitted to the width of the Wagon and contained shelves and drawers for holding food and utensils. “Chuck” was food to a cowboy. So the Wagon that carried the food became the “Chuck Wagon“.

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DEL POPOLOWWW.DELPOPOLOSF.COM

FOOD-TRUCKS IN GERMANYWWW.FACEBOOK.COM/

FOODTRUCKSDEUTSCHLAND

THE BIG BALMYWWW.THEBALMY.COM

NIKOLAJ DE LOUSANOFF & CLAUDIO PEKRUN (THE BIG BALMY)

„Wir lieben gute Lebensmittel. Deshalb ist es uns wichtig,

dass wir vor allem regionale Partner für unsere Produkte im

Boot haben. Wir unterstützen am liebsten die kleinen

Hersteller.“

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HYPERLOCAL SOURCING

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GOOD EGGS

Good Eggs core mission is to grow and sustain local food systems worldwide by connecting local farmers and foodmakers. Their online shop offers a wide variety of local products with will be delivered to the doorstep in San Francisco, Los Angeles, New Orleans and Brooklyn.

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REINVENTION OF FOOD

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HAMPTON CREEK FOODSWWW.HAMPTONCREEKFOODS.COM

HAMPTON CREEK FOODS

Hampton Creek is a food company headquartered in Northern California that focuses on finding new ways of utilizing plants to replace eggs in a variety of different products and a mission to bring healthier and more affordable food to everyone, everywhere. CEO/Founder Josh Tetrick has reported that Hampton Creek Foods is working with six undisclosed Fortune 500 companies.

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CF. HTTP://WWW.BUSINESSWIRE.COM/NEWS/HOME/20130920005149/EN/HAMPTON-CREEK-NAMED-BILL-GATES-COMPANIES-SHAPING

Investors and innovators, including Bill Gates, Vinod Khosla, and Peter Thiel, have provided investment capital and support to make Hampton Creek’s vision a reality. Gates recognized that “meeting the demand for food with animal products isn’t sustainable.” He’s called Hampton Creek’s approach “amazing” and identified them as one of three companies shaping the future of food.

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SOYLENTWWW.SOYLENT.NU

SOYLENT CORPORATION

Rob Rhinehart‘s is the founder of a product named “Soylent,” an attempt to replace food entirely with a liquid shake that has all the protein, fat, carbohydrates and micronutrients a human body needs. He claims to have lived exclusively on the stuff for a month. Since then he has started eating real food again, but still gets 92 percent of his meals from Soylent.

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CARBOHYDRATES PROTEIN FAT NATRIUM POTASSIUM CHLORIDE FIBER CALCIUM IRON PHOSPHATE

200G, IN THE FORM OF OLIGOSACCHARIDE MOSTLY MALTODEXTRIN

50G, „ESSENTIAL AMINO ACID“

65G, IN THE FORM OF OLIVE OIL

2,4G

3,5G

3,4G

5,0G

1,0G

18,0G

1,0G

IODINE MAGNESIUM ZINC SELENIUM COPPER MANGANESE CHROMIUM MOLYBDENUM VITAMIN A VITAMIN B6

0,00015G

0,4G

0,015G

0,00007G

0,02G

0,02G

0,00012G

0,000075G

5000IU

0,002G

VITAMIN B12 VITAMIN C VITAMIN D VITAMIN E VITAMIN K THIAMIN RIBOFLAVIN NIACIN FOLATE BIOTIN

0,000006G

0,06G

400IU

30IU

0,00008G

0,0015G, VITAMIN B1

0,0017G

0,02G

0,0004G

0,0003G

PANTOTHENIC ACID LYCOPENE OMEGA-3 FATTY ACIDS GINSENG GINGKO LUTEIN ALPHA-CAROTENE VANADIUM

0,01G, VITAMIN B5

0,0005G, ONE CAROTENOID

0,75G

0,00005G

0,0001G

0,0005G

0,00014G

0,0001G

CF. HTTP://TECHCRUNCH.COM/2013/10/21/SOYLENT/

Soylent closed $1.5M in seed funding from Lerer, Andreessen Horowitz on October 2013. Rob Rhinehart and his team already generated $1.5 million in pre-orders.

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WILLIAM GIBSON

“The Future is already here – it is just not evenly distributed.“

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[email protected] WWW.AXELQUACK.DE