Thought pot media - Case Study

And on January 8th

2013, with our first

account Thought Pot

Media started walking

Making the right call

People matter; the right people make what matters. We

made the call and it was answered by a team for whom it

mattered!

January 2013

July 2013

January 2014

October 2014

And everything fit into place

the Work

And with people and time; work grew

Entertainment FMCG Technology

A brief snapshot of some of the work done

by

Broken down in 3 categories

In 2014 alone.

We launched 3 of the highest grossing

Hollywood movies in

India

But let’s go back in time for a bit

In July 2013 we launched the first ever Twitter Powered

Battle

Via our in-house product ‘Sea Shell’ which is a listening

tool over social media and a key word aggregator

The complete event lasted for 3

days on

www.iamthewolverine.com

The website got more than:

25 Thousand Unique Visitors

who spent an avg. of 5 minutes

and 15 seconds on the page

People from 68 Countriesparticipated in this event

More than 75k tweets were

received with people tweeting

continuously for 3 days

#IAmTheWolverine trended

continuously nationally

And trended Worldwide on 26th July, the day of the

worldwide release

The Humpty Sharma

WhatsApp Campaign

Aside from managing the

complete social campaign

We got Humpty on WhatsApp that resulted in 80,000+ chats in 1

hour which also crashed the phone amongst other things

In total there were 2 lac 60k + chats created by users just for

Humpty

Convergence of media is key for movie marketing

In one day of this promotion we received more than 25k

tweets resulting in 25k unique cover photos on our

Facebook page

FMCG

In FMCG Content is King!

For FMCG the criteria we work on is Vision

Written Drawn Real time

Technology

Other than creating our own patented

products, we work with Technology +

Mobile Application giants from across the

world

We make sure we take care of Movies, Music and

completing the circle with gaming via Sony PlayStation

India

While making sure 400 million+ people stay connected to

each other via Nimbuzz for whom we are the Agency on

Record

Oh and did we mention we managed PVR Cinemas & PVR

Pictures, along with Fox Star Studios and Sony Picture

India’s releases. So the night at the movies is always on the

house