Thoratec Style Guide Revised on 2/3/14 www.Thoratec.com/CorporateStyleGuide B098-0114
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Thoratec Style Guide
Revised on 2/3/14
www.Thoratec.com/CorporateStyleGuide
B098-0114
2
Introduction
The Thoratec corporate, product, and service brands are closely related to the quality of our products. The manner and style in which we communicate portray our attitude toward customers and the image we have of the company, its products, and services. Therefore, the standards established for the corporate identity must be on the same high level as those we claim for our products.
The corporate identity is the main element of the company signature. Standardizing the representation of the corporate identity reinforces the overall
image of Thoratec products, services, and company with each use.
The Style Guide concisely and efficiently defines the Thoratec visual image and maintains consistency and quality of the corporate identity across all materials.
The Style Guide aims at ensuring that the corporate identity and the Thoratec logo communicate company values, competence, and strategic ambition in a common style used consistently throughout the Thoratec organizational structure and in all communication materials.
All communication from the company must represent the company according to these specifications.
As the market, goals, and strategies evolve, so, too, is the Style Guide subject to change from time to time.
To all those concerned with the design of communication materials for Thoratec, we wish you success in the creative implementation of these new standards.
Marketing Communications6035 Stoneridge Drive Pleasanton, CA 94588
Communication/ImplementationGina Crabb Phone: (925) 734-4003 Fax: (925) 734-4047 Email: [email protected]
Responsible for the Thoratec Style Guide
3
Table of Contents
Brand colors, trademarks, and logo usage Brand Colors External Use
Color Palette ................. 5 Internal Use
Color Palette ................. 7 Trademarks Registered or Trademarked
Products & Services ....... 8 Logo Usage Corporate .................... 9 Thoratec for Life .......... 12 HeartMate II System .... 15 HeartMate GoGear ..... 18 CentriMag .................. 21 PediMag .................... 24 PVAD ......................... 27 HeartTouch ................. 30 TLC-II Plus ................... 33 Thoratec 360 .............. 36 Shared Care ............... 39 Thoratec Connect ........ 42 eUniversity ................. 45 Downloadable Logos ... 48
Building blocks for Thoratec documents Corporate Business Cards
& Letterhead ............... 50 Envelopes ................... 51 Fax Forms .................. 52 Email Signature
Template .................... 53 Promotional PowerPoint ® Template .. 54 Trade Show Booth ....... 55 Booth Panels ............... 57 Thoratec for Life
Brochure .................... 60 Brand Elements ........... 63 Product Brochures ........ 65 HeartMate II System/
Professional ............. 66 HeartMate II System/
Consumer ............... 70 Thoratec 360 .............. 76 Product Sell Sheets ...... 78 Thoratec Connect ..... 79 Shared Care ........... 80 Global Fellows ............ 81 National &
Capstone Fellows ........ 82
Marketing elements Photography .................. 84 Typography & Fonts ........ 86
Grammar and usage Rules & Names .............. 88 Writing Style Guides ...... 89 Abbreviations &
Acronyms ...................... 90
Branding guidelines for Continuum Logo Usage.................. 101 Sell Sheet ..................... 104 Letterhead .................... 105 Envelope &
Business Card ............... 106 PowerPoint ® Template ... 107
4
Brand colors, trademarks,
and logo usage
5
Specific Pantone colors have been chosen to be associated with individual products. This may mean using a fifth color with a normal 4-color process job. In the event that budgets do not allow for an additional color, the Pantone Matching System® (PMS) color can be converted to a process color. To convert the PMS colors to 4-color process, please use the formulas indicated on the right.
Screen color, or RGB, is used to display images in electronic systems (eg, televisions and computers).
Special Notes TLC-II ® and TLC-II ® Plus The TLC-II color is an equal design application of PMS 2597 (PVAD purple) and PMS Metallic 877. PMS Metallic 877 must be specified.
Process color values were determined using Pantone Color Bridge® and more accurately reflect the conversion of Pantone solid colors to process colors.
Pantone Color Process Color Screen Color
HeartMateIII
PMS 534 C 100 M 86 Y 31 K 17 R 23 G 74 B 124
HeartMate II
PMS 3282 C 82 M 0 Y 46 K 15 R 0 G 149 B 143
HeartMate GoGear
PMS 652 C 64 M 31 Y 4 K 0 R 114 G 153 B 198
CentriMag/ PediMag/PediVAS
PMS 159 C 8 M 76 Y 100 K 1 R 227 G 111 B 30
Thoratec Corporate
PMS 307 C 100 M 16 Y 0 K 27 R 0 G 120 B 74
Accent colorPMS Black
C 0 M 0 Y 0 K 100 R 0 G 0 B 0
Thoratec For Life
PMS 307 C 100 M 16 Y 0 K 27 R 0 G 120 B 74
Accent colorPMS Black
C 0 M 0 Y 0 K 100 R 0 G 0 B 0
PVAD PMS 2597 C 78 M 93 Y 0 K 0 R 82 G 46 B 145
External Use Color Palette
Brand Colors
Brand Colors
6Brand Colors
eUniversity
PMS 7477 C 96 M 63 Y 40 K 22 R 46 G 81 B 172
Accent colorPMS Warm Gray 10
C 50 M 50 Y 60 K 25 R 110 G 102 B 89
TLC-II &TLC-II Plus
PMS 2597 C 78 M 93 Y 0 K 0 R 82 G 46 B 145
Accent colorPMS 877 (metallic)
PMS only R 167 G 169 B 172
Thoratec 360
PMS 7462C 100 M 70.71
Y 22.25 K 5.5R 0 G 84 B 139
Accent colorPMS Black
C 0 M 0 Y 0 K 100 R 0 G 0 B 0
Shared Care
PMS 307 C 100 M 16 Y 0 K 27 R 0 G 120 B 74
Accent colorPMS 3282
C 100 M 0 Y 46 K 15 R 0 G 149 B 143
Thoratec Connect
PMS 307 C 100 M 16 Y 0 K 27 R 0 G 120 B 74
Accent colorPMS Black
C 0 M 0 Y 0 K 100 R 0 G 0 B 0
Pantone Color Process Color Screen Color
Brand Colors
Continuum
PMS 534 C 100 M 86 Y 31 K 17 R 23 G 74 B 124
Accent colorPMS 307
C 100 M 16 Y 0 K 27 R 0 G 120 B 74
External Use Color PaletteBrand Colors
7Brand Colors
Pantone Color Process Color Screen Color
Environmental Health and
SafetyPMS 307 C 100 M 16 Y 0 K 27 R 0 G 120 B 171
Recycle Program
PMS 349 C 90 M 30 Y 95 K 30 R 57 G 103 B 61
Safety Committee
PMS 275 C 100 M 100 Y 25 K 25 R 42 G 39 B 96
Wellness Program
PMS 1795 C 13 M 99 Y 100 K 3 R 177 G 41 B 43
Accent colorPMS Black
C 0 M 0 Y 0 K 100 R 0 G 0 B 0
Internal Use Color PaletteBrand Colors
8Brand Colors Trademarks
• Use a registration or trademark symbol upon first appearance in a document
• Place a footnote stating ownership of the respective mark(s) in the document’s address block on the back cover of a booklet or at the bottom of a single- page document
Example Thoratec, the Thoratec logo, and HeartMate II are registered trademarks and Shared Care is a trademark of Thoratec Corporation
• Use superscript with trademarks and registered trademarks
Keyboard Shortcuts • Use the shortcut keys below
to quickly create necessary symbols:
ALT + CTRL + R = ®
ALT + CTRL + T = ™
ALT + CTRL + C = ©
• To make a character superscript, highlight it with your cursor, go to Format in the menu bar and select Font. In the Font Effects pane, click on the Superscript button then click OK.
Trademarks
Registered or Trademarked Products & Services
List of Trademarks Owned by Thoratec and/or Subsidiaries
RegisteredCardioflex®
CentriMag®
GoGear®
HeartMate®
HeartMate II®HeartTouch®
PediMag®
PediVAS®
Thoralon®
Thoratec®
Thoratec Corporation®
The Thoratec LogoThoratec 360®
The Thoratec 360 LogoTime-In-Use®
TLC-II®TLC-II® PlusUltraMag®
Vectra®
Your Partner of Choice®
TrademarkedAdvanced MCS Program Management™Continuum™
HeartLine™
HeartMate III™The HeartMate LogoHeartMate PHP™
Mobile Power Unit™MPU™
Pocket Controller™
PVAD™
Shared Care™
Thoratec Connect™The Thoratec Connect LogoVAD Care™
Internal Use Color PaletteBrand Colors
9
Usage and Rules The Thoratec corporate logo is approved for widespread use.
• Always ensure that the corporate logo is larger—and place it in a prominent position relative to other logos
Elements Logos consist of multiple elements.
• Use logo elements only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition elements relative to one another
Color Palette • Pantone Matching System®
(PMS) 307 and Black (see External Use Color Palette on pages 5 to 6).
Logo Usage
Corporate
Corporate
PANTONE®
307PANTONE®
BLACK
10
Logo Usage
Corporate
0.5”
0.5”0.5”
1”
0.5”
Corporate
0.75”
0.3236”
White space
Logo in all black
Reversing out the logo on a colored background
Minimum size
White Space Give logos “air” or visual space.
• Ensure proper spacing, equal to at least half of logo height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size • Never allow the corporate
logo to appear smaller than 0.3236” H x 0.75” W
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
11
MisuseDo not make any alterations or color changes or add any other graphic elements to the corporate logo. Examples of misuses are provided on the right.
Do not alter the logo with an outline
Logo Usage
Corporate
Oluptatu reperum naut labore laboNam aut alicatisum hilibusdae
THORATECCORPORATION
Corporate
Logo too small
Do not distort or alter the color of the logo
Do not intrude on the visual space of the logo
Insufficient background contrast Do not typeset the logo
Do not use the logo on a background that is distracting or re-
duces the legibility of the logo
12
Usage and Rules The Thoratec for Life (TFL) logo is approved for use only in marketing materials.
• Always ensure that the TFL logo is larger—and place it in a prominent position relative to other logos
Elements Logos consist of multiple elements.
• Use logo elements only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition elements relative to one another
Color Palette • Pantone Matching System®
(PMS) 307 and Black (see External Use Color Palette on pages 5 to 6).
Logo Usage
Thoratec for Life
Thoratec for Life
PANTONE®
307PANTONE®
BLACK
13
White Space Give logos “air” or visual space.
• Ensure proper spacing, equal to at least half of logo height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size • Never allow the TFL logo
to appear smaller than 0.3143” H x 1” W
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
Thoratec for Life
Logo Usage
Thoratec for Life
Thoratec for Life
1”
0.3143”
0.5”
0.5”0.5”
1”
0.5”
White space
Logo in all black
Reversing out the logo on a colored background
Minimum size
14Thoratec for Life
MisuseDo not make any alterations or color changes or add any other graphic elements to the TFL logo. Examples of misuses are provided on the right.
Do not alter the logo with an outline
Logo Usage
Thoratec for Life
Oluptatu reperum naut labore laboNam aut alicatisum hilibusdae
THORATECCORPORATION
Thoratec for Life
Logo too small
Do not distort or alter the color of the logo
Do not intrude on the visual space of the logo
Insufficient background contrast Do not typeset the logo
Do not use the logo on a background that is distracting or re-
duces the legibility of the logo
15
Usage and Rules The HeartMate ll logo is approved for widespread use.
• Ensure that the HeartMate ll logo is the same size as and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 3282 and Black (see External Use Color Palette on pages 5 to 6).
Logo Usage
HeartMate II System
HeartMate II System
PANTONE®
3282PANTONE®
BLACK
Thoratec for Life
16
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the HeartMate II System logo to appear smaller than 0.2342” H x 1” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
Logo Usage
HeartMate II System
HeartMate II System
0.375”
0.75”
0.375”
0.375”
0.375”
1"
0.2342"
White space
Logo in all black
Reversing out the logo on a colored background
Minimum size
17
Logo Usage
HeartMate IILeft Ventricular Assist System
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Misuse Do not make any alterations or color changes or add other graphic elements to the HeartMate II System logo. Examples of misuses are provided on the right.
HeartMate II System
HeartMate II System
Logo too small Do not reposition any of the logo elements
Do not intrude on the visual space of the logo
Do not distort or alter the color of the logo
Insufficient background contrast Do not typeset the logo
Do not use the logo on a background that is distracting or reduces the legibility of the logo
Do not alter the logo with an outline
18
Usage and Rules The HeartMate GoGear logo is approved for widespread use.
• Ensure that the HeartMate GoGear logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 652 (see External Use Color Palette on pages 5 to 6).
HeartMate GoGearLogo Usage
HeartMate GoGear
PANTONE®
652
19
Logo in all black
Reversing out the logo on a colored background
HeartMate GoGearLogo Usage
HeartMate GoGear
0.375"
0.375"0.375"
0.375"
0.75"
White space
0.375"
0.375"0.375"
0.375"
0.75"
0.3438"
Minimum size
1.375”
0.3438"
Minimum size
1.375”
Logo in all black
Reversing out the logo on a colored background
0.3438"
Minimum size
1.375”
0.3438"
Minimum size
1.375”
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the HeartMate GoGear logo to appear smaller than 0.3438” H x 1.375” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
20
Misuse Do not make any alterations or color changes or add other graphic elements to the HeartMate GoGear logo. Examples of misuses are provided on the right.
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amet, dolor consectetuer elit. Lorem ipsum dolor sit.
Lorem ipsum dolor sit amet, dolor consectetuer elit.
GoGear
Logo too small
Do not distort or alter the color of the logo
Do not typeset the logo
Do not alter the logo with an outline
Do not intrude on the visual space of the logo
Insufficient background contrast
Do not use the logo on a background that is distracting or reduces the legibility of the logo
Do not reposition any of the logo elements
HeartMate GoGearLogo Usage
HeartMate GoGear
HeartMate®
21
CentriMagLogo Usage
CentriMag
CentriMag®
PANTONE®
159
Usage and Rules The CentriMag logo is approved for widespread use.
• Ensure that the CentriMag logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 159 (see External Use Color Palette on pages 5 to 6).
22
CentriMagLogo Usage
CentriMag
Logo in all black
Reversing out the logo on a colored background
0.375"
0.375"
White space
Minimum size
0.375"
0.375"
0.75" CentriMag®
0.1768"
1”
CentriMag®
CentriMag®
CentriMag®
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the CentriMag logo to appear smaller than 0.1768” H x 1” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
23
Logo too small
Do not distort or alter the color of the logo
Do not typeset the logo
Do not intrude on the visual space of the logo
Insufficient background contrast
Do not reposition any of the logo elements
Misuse Do not make any alterations or color changes or add other graphic elements to the CentriMag logo. Examples of misuses are provided on the right.
CentriMagLogo Usage
CentriMag
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CentriMag®
Do not alter the logo with an outline
Do not use the logo on a background that is distracting or reduces the legibility of the logo
CentriMag®
CentriMag®
CentriMag®
Centri Mag®
CentriMag®
CentriMag® CentriMag®
24
PANTONE®
159
PediMagLogo Usage
PediMag
PediMag®
Usage and Rules The PediMag logo is approved for US use, PediVAS is approved for use outside the US.
• Ensure that the PediMag logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 159 (see External Use Color Palette on pages 5 to 6).
Special Notes • PediVAS is the trade name
for PediMag outside the US
• Design issues, including white space, minimum size, etc, related to using the PediVAS logo are the same as those for PediMag
25
PediMagLogo Usage
PediMag
Logo in all black
Reversing out the logo on a colored background
0.375"
0.375"
White space
Minimum size
0.375"
0.375"
0.75" PediMag®
0.2159"
1”
PediMag®
PediMag®
PediMag®
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the PediMag logo to appear smaller than 0.2159” H x 1” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
26
PediMagLogo Usage
PediMag
Misuse Do not make any alterations or color changes or add other graphic elements to the PediMag logo. Examples of misuses are provided on the right.
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amet, dolor consectetuer elit. Lorem ipsum dolor sit.
Lorem ipsum dolor sit amet, dolor consectetuer elit.
PediMag®
Logo too small
Do not distort or alter the color of the logo
Do not typeset the logo
Do not alter the logo with an outline
Do not intrude on the visual space of the logo
Insufficient background contrast
Do not use the logo on a background that is distracting or reduces the legibility of the logo
Do not reposition any of the logo elements
PediMag®
PediMag®
PediMag®
Pedi Mag®
PediMag® PediMag®
PediMag®
27
PVADLogo Usage
PVAD
PVAD™
PANTONE®
2597
Usage and Rules The PVAD logo is approved for widespread use.
• Ensure that the PVAD logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 2597 (see External Use Color Palette on pages 5 to 6).
28
PVADLogo Usage
PVAD
Logo in all black
Reversing out the logo on a colored background
0.375"
0.375"
White space
Minimum size
0.375"
0.375"
0.75" PVAD™
0.3181"
1”
PVAD™
PVAD™
PVAD™
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the PVAD logo to appear smaller than 0.3181” H x 1” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
29
P VAD™PVAD™
PVADLogo Usage
PVAD
Misuse Do not make any alterations or color changes or add other graphic elements to the PVAD logo. Examples of misuses are provided on the right.
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amet, dolor consectetuer elit. Lorem ipsum dolor sit.
Lorem ipsum dolor sit amet, dolor consectetuer elit.
PVAD™
Logo too small
Do not distort or alter the color of the logo
Do not typeset the logo
Do not alter the logo with an outline
Do not intrude on the visual space of the logo
Insufficient background contrast
Do not use the logo on a background that is distracting or reduces the legibility of the logo
Do not reposition any of the logo elements
PVAD™ PVAD ™
PVAD™
PVAD™ PVAD™
30
HeartTouch®
HeartTouchLogo Usage
HeartTouch
PANTONE®
BLACK
Usage and Rules The HeartTouch logo is approved for widespread use.
• Ensure that the HeartTouch logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) Black (see External Use Color Palette on pages 5 to 6).
31
0.375" 0.375"
0.5"
0.375"
0.375"
White space
0.1723"Minimum size
1”
Reversing out the logo on a colored background
HeartTouchLogo Usage
HeartTouch
Logo in all black
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the HeartTouch logo to appear smaller than 0.1723” H x 1” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
32
Misuse Do not make any alterations or color changes or add other graphic elements to the HeartTouch logo. Examples of misuses are provided on the right.
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amet, dolor consectetuer elit. Lorem ipsum dolor sit.
Lorem ipsum dolor sit amet, dolor consectetuer elit.
HeartTouch®
HeartTouch®
HeartTouch®
HeartTouch®
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amet, dolor consectetuer elit. Lorem ipsum dolor sit.
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Do not distort or alter the color of the logo
Do not typeset the logo
Do not alter the logo with an outline
Logo too small
Do not intrude on the visual space of the logo
Insufficient background contrast
Do not use the logo on a background that is distracting or reduces the legibility of the logo
Do not reposition any of the logo elements
HeartTouch®
HeartTouchLogo Usage
HeartTouch
33
Usage and Rules The TLC-II Plus logo is approved for widespread use.
• Ensure that the TLC-II logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 2597 and 877 Metallic (see External Use Color Palette on pages 5 to 6).
TLC-II PlusLogo Usage
TLC-II Plus
PANTONE®
2597PANTONE®
877 Metallic
34
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the TLC-II Plus logo to appear smaller than 0.3636” H x 1” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
0.375"
0.375"1"
0.375"
0.375"
White space
0.3636"
Minimum size
1”
Reversing out the logo on a colored background
Logo in all black
TLC-II PlusLogo Usage
TLC-II Plus
35
Misuse Do not make any alterations or color changes or add other graphic elements to the TLC-II logo. Examples of misuses are provided on the right.
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amet, dolor consectetuer elit. Lorem ipsum dolor sit.
Lorem ipsum dolor sit amet, dolor consectetuer elit.
TLC-II® plus
Do not distort or alter the color of the logo
Do not typeset the logo
Do not alter the logo with an outline
Logo too small
Do not intrude on the visual space of the logo
Insufficient background contrast
Do not use the logo on a background that is distracting or reduces the legibility of the logo
Do not reposition any of the logo elements
®
®
TLC-II PlusLogo Usage
TLC-II Plus
36
Usage and Rules The Thoratec 360 logo is approved for widespread use.
• Ensure that the Thoratec 360 logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 7462 and Black (see External Use Color Palette on pages 5 to 6).
®
Thoratec 360Logo Usage
Thoratec 360
PANTONE®
7462PANTONE®
BLACK
37
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the Thoratec 360 logo to appear smaller than 0.2132” H x 1” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
Thoratec 360Logo Usage
Thoratec 360
®
1”
0.2132”
®
®
1”
0.375”
®
0.375”
0.375”
0.375”
White space
Minimum size
Reversing out the logo on a colored background
Logo in all black
38
Misuse Do not make any alterations or color changes or add other graphic elements to the Thoratec 360 logo. Examples of misuses are provided on the right.
®
Thoratec 360Logo Usage
Thoratec 360
Do not alter the logo with an outline
®
®
Oluptatu reperum naut labore labo. Nam aut alicatis um hili busdae sum quam cuscilliqui con rem fugiaeri volup.
®
® ®
Logo too small Do not reposition any of the logo elements
Do not distort or alter the color of the logo
Do not intrude on the visual space of the logo
Insufficient background contrast Do not typeset the logo
Do not use the logo on a background that is distracting or re-
duces the legibility of the logo
®
®Thoratec
39
Usage and Rules The Shared Care logo is approved for widespread use.
• Ensure that the Shared Care logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 307 and 3282 (see External Use Color Palette on pages 5 to 6).
Shared CareLogo Usage
Shared Care
PANTONE®
307PANTONE®
3282
CareShared ™
Partners in HeartMate Care®
40
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the Shared Care logo to appear smaller than 0.2835” H x 1” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
CareShared ™
Partners in HeartMate Care®
Shared CareLogo Usage
Shared Care
White space
Minimum size
Reversing out the logo on a colored background
CareShared ™
Logo in all black
CareShared ™
Partners in HeartMate Care®
0.375"
0.5"
0.375"
0.375"0.375"
0.2835"
1”CareShared ™
Partners in HeartMate Care®
Partners in HeartMate Care®
41
Misuse Do not make any alterations or color changes or add other graphic elements to the Shared Care logo. Examples of misuses are provided on the right.
Logo Usage
Shared Care
Shared Care
Lorem ipsum dolor sit amet, consectetuer adi
amet, dolor consectetuer elit. Lorem ipsum dolor sit.
Lorem ipsum dolor sit amet, dolor consectetuer elit.
CareShared ™
Shared Care™
CareShared ™
CareShared ™
Lorem ipsum dolor sit amet, consectetuer adi
amet, dolor consectetuer elit. Lorem ipsum dolor sit.
Lorem ipsum dolor sit amet, dolor consectetuer elit.
Do not distort or alter the color of the logo
Do not typeset the logo
Do not alter the logo with an outline
Logo too small
Do not intrude on the visual space of the logo
Insufficient background contrast
Do not use the logo on a background that is distracting or reduces the legibility of the logo
Do not reposition any of the logo elements
CareShared ™
CareShared ™
CareShared ™
CareShared ™
CareShared ™
42
Usage and Rules The Thoratec Connect logo is approved for widespread use.
• Ensure that the Thoratec Connect logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 307 and Black (see External Use Color Palette on pages 5 to 6).
Thoratec ConnectLogo Usage
Thoratec Connect
PANTONE®
307PANTONE®
BLACK
43
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the Thoratec Connect logo to appear smaller than 0.241” H x 0.7399” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
Thoratec ConnectLogo Usage
Thoratec Connect
Logo in all black
Reversing out the logo on a colored background
Minimum size
0.375"
0.375"
1"
0.375"
0.375"
White space
0.241"
0.7399”
44
Misuse Do not make any alterations or color changes or add other graphic elements to the Thoratec Connect logo. Examples of misuses are provided on the right.
Oluptatu reperum naut labore labo. Nam aut alicatis um hili busdae sum quam cuscilliqui con.
Thoratec ConnectLogo Usage
Thoratec Connect
Do not alter the logo with an outline
Logo too small Do not reposition any of the logo elements
Do not distort or alter the color of the logo
Do not intrude on the visual space of the logo
Insufficient background contrast Do not typeset the logo
Do not use the logo on a background that is distracting or re-
duces the legibility of the logo
Thoratec
Advanced MCS Program ManagementTM
45
eUniversityLogo Usage
eUniversity
PANTONE®
7477PANTONE®
Warm Gray10
Usage and Rules The eUniversity logo is approved for widespread use.
• Ensure that the eUniversity logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Never separate elements into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 7477 and Warm Gray 10 (see External Use Color Palette on pages 5 to 6).
46
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the eUniversity logo to appear smaller than 1.0598” H x 1.375” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
0.375"
0.375"0.375"
0.375"1.5"
White space
1.0598"
Minimum size
1.375
eUniversityLogo Usage
eUniversity
Logo in all black Reversing out the logo on a colored background
47
MisuseDo not make any alterations or color changes or add any other graphic elements to the eUniversity logo. Examples of misuses are provided on the right.
eUniversity
Do not distort or alter the color of the logo
Do not typeset the logo
Do not alter the logo with an outline
Do not intrude on the visual space of the logo
Insufficient background contrast
Do not use the logo on a background that is distracting or reduces the legibility of the logo
Do not reposition any of the logo elements
eUniversity
Logo too small
eUniversityLogo Usage
eUniversity
Lorem ipsum dolor sit amet, consectetuer adi
amet, dolor consectetuer elit. Lorem ipsum dolor sit.
Lorem ipsum dolor sit amet, dolor consectetuer elit.
48
Logo Usage
Downloadable Logos
Downloadable Logos
JPG and GIF files are appropriate for onscreen use (eg, PowerPoint ® presentations, Internet), small in size, and easily emailed. Because of their small size, neither JPG nor GIF files are appropriate for professionally printed materials. GIF files retain transparency, while JPG files do not. JPG files produce better photographs, while GIF files are better for illustrations of block color (eg, logos and clip art).
EPS and TIF files are appropriate for professionally printed materials. These files tend to be larger in size (TIF files are generally larger than EPS), can significantly increase the file size of a PowerPoint ® presentation, and are not easily emailed. EPS files retain transparency, while TIF files do not. TIF files produce better photographs, whereas EPS files are better for illustrations of block color (eg, logos and clip art).
Thoratec Corporate Logo Color Black White Thoratec For Life Logo Color Black White HeartMate II System Logo Color Black White
HeartMate GoGear Logo Color Black White
CentriMag Logo Color Black White PediMag Logo Color Black White
PediVAS Logo Color Black White PVAD LogoColor Black White HeartTouch Logo Black White
TLC-II Plus Logo Color Black White Thoratec 360 Logo Color Black White Shared Care Logo Color Black White Thoratec Connect Logo Color Black White eUniversity Logo Color Black White
CentriMag®
PediMag®
HeartTouch®
PVAD™
®
CareShared ™
Partners in HeartMate Care®
PediVAS®
49Downloadable Logos
TLC-II Plus Logo Color Black White Thoratec 360 Logo Color Black White Shared Care Logo Color Black White Thoratec Connect Logo Color Black White eUniversity Logo Color Black White
Detailed guides for assembling the
building blocks into finished Thoratec
documents
50
Business Cards & LetterheadCorporate
Business Card
Letterhead
US Europe
Printer-ready mechanical files use Frutiger Roman, Frutiger Bold, Frutiger Condensed, Frutiger Bold Condensed, and 2-color Corporate logo.
E U R O P E L I M I T E DE U R O P E L I M I T E D
®®
Business Cards & Letterhead
• Use only the approved Thoratec letterhead and memo/fax sheets provided for professional correspondence. There is no exception to this rule
• Separate paragraphs by 1 line space
• Set margins at 1 inch on left and right sides
• Type should be left justified and ragged right with no indentations
• Use Arial or Tahoma at 11 points
Download Templates Letterhead - US Letterhead - Europe
51Business Cards & Letterhead
EnvelopesCorporate
Envelopes
Standard Envelope #10
10" x 13"
E U R O P E L I M I T E DE U R O P E L I M I T E D
®
Printer-ready mechanical files use Frutiger Roman and 2-color Corporate logo.
• Refer to the US Postal Service (USPS) for the most current addressing requirements
• Use clear, sharp letters, preferably all capitalized
• Do not use italics, slanted script, or other unusual fonts. Sans serif fonts, such as Arial and Tahoma, are best
• Do not use any punctuation in the last line
52
• Ensure that the typeface, handwritten comments, and other graphics are legible
• Ensure that faxed documents are clear and reflect the professional image of Thoratec
• Use Arial or Tahoma at 11 points
Download Templates Fax - US Fax - Europe
Fax FormsCorporate
Fax Forms
Facsimile Message
TO: DATE:
COMPANY: SUBJECT:
FAX:
FROM:
CC:
TOTAL PAGES:
The information contained in this communication is intended only for the use of the addressee and may be confidential and privileged and may constitute inside information. Unauthorized use, disclosure, or copying is strictly prohibited and may be unlawful. If you have received this communication in error or do not receive all pages, please notify us at 925-847-8600.
Facsimile Message
TO: DATE:
COMPANY: SUBJECT:
FAX:
FROM:
CC:
TOTAL PAGES:
The information contained in this communication is intended only for the use of the addressee and may be confidential and privileged and may constitute inside information. Unauthorized use, disclosure, or copying is strictly prohibited and may be unlawful. If you have received this communication in error or do not receive all pages, please notify us at +44 (0)1480 455200.
US Europe
53Fax Forms
Email Signature TemplateCorporate
Email Signature Template
First Last | TitleThoratec Corporation | Street address, City, State Zipv: 123.456.7890 x1234 | f: 123.456.7890 | e: [email protected]
• Use the provided signature template for email communication
– Font used is Tahoma or Arial
– Copy is dark gray, with the employee’s name in bold
– Each field is separated by a vertical line
– Name and title appear in 10 pt with contact information in 8 pt
Download Template
54Email Signature Template
PowerPoint ® TemplatePromotional
PowerPoint ® Template
Follow these rules for PowerPoint® presentations: • Always use approved
Thoratec templates, including templates for charts and graphs
• Do not change the font or bullet attributes, including color or shape
• Never add images to title slides
Follow these guidelines to ensure your slide show is a visual aid and not a visual distraction: • Keep transitions and
animations to a minimum
• Limit the use of images
• Limit your slides to 5 lines of text
• Ensure that all of the elements on a slide are visible and legible
• Use the horizontal lockup of the logo if space is limited
Download Template
55
Booth features • The parabola motif of the
Thoratec logo is carried throughout the exhibit, including the booth floor
• The gestural nature of the header leads the attendee from an initial greeting with the booth staff, to a product demonstration, then if deemed necessary, into a private meeting space
• Plexiglass and mirrored laminate create the appearance of transparency and lightness
• Independent demonstration kiosks act as visual anchors to help actively engage attendees
• Light inherently evokes a notion of energy and enlightenment. Infusing the actual architecture with LED light details (essentially pulsing with life-giving energy) reinforces that Thoratec provides solutions that allow patients to claim their lives, instead of merely treating and maintaining a condition. The lighting details also enhance the sense that Thoratec is innovative.
Trade Show Booth
Trade Show Booth
Promotional
Lamin-Art Silver Leaf – Gloss
White Vinyl Flooring
Lamin-Art Linear Wood – Velva-Tex
56
Trade Show Booth
Trade Show Booth
Promotional
Lamin-Art Snowcap – Gloss
Formica DecoMetal® – Mirror Aluminum
Plexiglass
Charcoal Carpet
57
White background
Headline Futura Std Medium 142 pt All caps, centered PMS Black
Subhead Futura Std Book 60 pt Sentence case, centered PMS Black
Brand logo Centered
Legal copy Futura Std Book 11 pt PMS Black
Download Files
Booth Panels
Booth Panels
Promotional
Thoratec For Life
Trade Show Booth
58
Promotional
Booth Panels
Booth Panels
The materials on the following page are provided to use as a guide when creating materials for booth panels.
Use the fonts, sizes, and appropriate branding colors consistently across all materials for:
• Headlines
• Subheads
• Copy
• Bullets
• Charts and graphs
59
PMS 307 bar on top
White background
Product identifier Futura Std Book, 108 pt centered PMS 307
Headline Futura Std Medium, 75 pt All caps, centered PMS Black
Subhead Futura Std Light, 57 pt Sentence case, centered PMS Black
Subhead Futura Std Heavy, 30 pt Sentence case, flush left, ragged right PMS Black
Body Copy Futura Std Light, 30 pt Sentence case, flush left, ragged right PMS Black
Bullet character Zapf Dingbats Regular, 30 pt PMS 3282
Patient quote Futura Std Lt Oblique, 30 pt Sentence case, flush left, ragged right PMS 411
Brand logo Centered
Legal copy Futura Std Book, 11 pt PMS Black
PMS 307 bar on bottom
Download Files
Booth Panels
Booth Panels
Promotional
Products
60
White background
Headline Futura Std Book 32 pt All caps, centered PMS Black May be accented with PMS 307
Subhead Futura Std Bold 11 pt All caps, flush left, ragged right PMS Black
Body copy Futura Std Book 9 pt Sentence case, flush left, ragged right PMS Black
Download Files
Booth Panels
Thoratec for Life Brochure
Thoratec for Life Brochure
Promotional
Front Cover
61
White background
Patient quote Futura Std Book 12 pt Sentence case, centered PMS Warm Gray 11
Headline Futura Std Book 18 pt All caps, flush left, ragged right PMS Black
Subhead Futura Std Bold 12 pt Sentence case, flush left, ragged right PMS Black
Body copy Futura Std Book 12 pt Sentence case, flush left, ragged right PMS Black
Bullet character Futura Std Book 12 pt PMS Black
Product identifier Futura Std Book 12 pt PMS 307
Download Files
Thoratec for Life Brochure
Promotional
Inside Spread
Thoratec for Life Brochure
Thoratec for Life Brochure
62
White background
Headline Futura Std Book 18 pt All caps, flush left, ragged right PMS Warm Gray 11
Body copy Futura Std Book 18 pt Sentence case, flush left, ragged right PMS Black
Brand logo Centered
Legal copy Futura Std Book 6 pt PMS Black
Download Files
Promotional
Back Cover
Thoratec for Life Brochure
Thoratec for Life Brochure
63Thoratec for Life Brochure
Brand ElementsPromotional
Brand Elements
Copy Elements
Materials intended for medical professionals (non-patient-facing) are written in the following manner:
• Headlines in all capitals, without punctuation
• Subheads in sentence case, without punctuation
• Body copy written in the third person
• “Thoratec” should not be made possessive (eg, “The Thoratec brand,” not “Thoratec’s brand”)
• All corporate and product claims must be referenced with a corresponding footnote number at the end of the claim. References are numbered and appear at the bottom of the page (or back cover)
• All legal language, including copyright information and fair balance, is included in all corporate communications
Copy elements: Order of appearance on a back cover
Headline
Subhead
Bulleted copy
Fair balance
Reference(s)
Logo(s)
Corporate address/phone numbers/website address
Trademark information
Copyright information/part number/materials date
64
Promotional
Brand Elements
Brand Elements
Primary
Secondary
Images
Major visuals: Vasculature Use this image:
• On the left-facing page
• With a screened background
• With colors at less than full strength
Heart, Vasculature, and HeartMate II • Use in materials that
detail the “4 pillars” of the Thoratec corporate philosophy
• Do not use the heart visual (with HeartMate II attached) without the corporate messaging
Heart and HeartMate II • Use adjacent to “4 pillars”
corporate messaging
• Stack messaging on right in a heavily screened background of the heart visual
• Only use full strength (without copy) as a “bug” or small icon
65
Promotional
Product Brochures
Product Brochures
The HeartMate II materials on the following pages are provided to use as a guide when creating product brochures.
Use the appropriate fonts, sizes, and branding colors consistently across all materials for:
• Headlines
• Subheads
• Copy
• Bullets
• Charts and graphs
Review Process: For all promotional materials, please follow SOP# 1000014 GENERATION AND CONTROL OF PRODUCT ADVERTISING/MARKETING LITERATURE
66
White background
Product logo
Headline Futura Std Book 20 pt All caps, centered PMS Black
Download Files
Promotional
HeartMate II System Professional
HeartMate II System
Brochure Front Cover
67
White background
Headline Futura Std Book 20 pt All caps, centered PMS Black
Body copy Futura Std Book 11 pt Sentence case, flush left, ragged right PMS Black
Feature identifier Futura Std Bold 11 pt Sentence case, centered PMS 316
Feature body copy Futura Std Book 9 pt PMS Black
Bullet character Zapf Dingbats Regular 9 pt PMS 316
Subhead Futura Std Book 13 pt Sentence case, flush left, ragged right PMS 316
Chart copy Futura Std Book 8 pt PMS Warm Gray 11
Download Files
Promotional
HeartMate II System Professional
HeartMate II System
Brochure Inside Spread
The use of this footnote is required when referencing stroke data or data using varying patient populations
68
Thoratec features the broadest range of advanced circulatory support options, services, and clinical support available.
From acute heart failure to biventricular support to long-term circulatory support requirements, Thoratec offers proven therapies to provide more time and improved quality of life for patients and their families. With more than 20,000 clinical
VADs implanted, Thoratec has the experience and commitment required to support these life-restoring therapies.
Learn more about HeartMate II outcomes at www.vadparadigm.com
References1. Boyle AJ, Russell SD, Teuteberg JJ, et al. Low thromboembolism and pump thrombosis with the HeartMate II left ventricular assist device: analysis of outpatient anti-coagulation. J Heart Lung Transplant. 2009;28(9):881-887. 2. Slaughter MS, Naka Y, John R, et al. Post-operative heparin may not be required for transitioning patients with a HeartMate II left ventricular assist system to long-term warfarin therapy. J Heart Lung Transplant. 2010;29(6):616-624. 3. Data on file. Pleasanton, Calif. Thoratec Corp. 4. Park SJ, Milano CA, Tatooles AJ, et al; for the HeartMate II Clinical Investigators. Outcomes in advanced heart failure patients with left ventricular assist devices for destination therapy. Circ Heart Fail. 2012;5(2):241-248. 5. Slaughter MS, Pagani FD, Rogers JG, et al; HeartMate II Clinical Investigators. Clinical management of continuous-flow left ventricular assist devices in advanced heart failure. J Heart Lung Transplant. 2010;29(4)(suppl):S1-S39. 6. Starling RC, Naka Y, Boyle AJ, et al. Results of the post-U.S. Food and Drug Administration-approval study with a continuous flow left ventricular assist device as a bridge to heart transplantation: a prospective study using INTERMACS (Interagency Registry for Mechanically Assisted Circulatory Support). J Amer Coll Cardiol. 2011;57(19):1890-1898. 7. HeartMate II Left Ventricular Assist System [instructions for use] 105747. A. Pleasanton, CA: Thoratec Corp.; November 2011. 8. John R, Naka Y, Smedira NG, et al. Continuous flow left ventricular assist device outcomes in commercial use compared with the prior clinical trial. Ann Thorac Surg. 2011:92(4):1406-1413. 9. Reichenbach SH, Masterson KB, Butler KC, Farrar DJ. Negligible bearing wear in explanted HeartMate II LVADs following clinical support for up to 4 years. Paper presented at: Proceedings of the Annual Meeting of the International Society of Rotary Blood Pumps; October 14-15, 2010; Berlin, Germany. 10. Cox JL, Ad N, Palazzo T. Impact of the maze procedure on the stroke rate in patients with atrial fibrillation. J Thorac Cardiovasc Surg. 1999;118(5):833-840. 11. Pullicino PM, Halperin JL, Thompson JL. Stroke in patients with heart failure and reduced left ventricular ejection fraction. Neurology. 2000;54(2):288-294. 12. McKhann GM, Grega MA, Borowicz LM Jr, Baumgartner WA, Selnes OA. Stroke and encephalopathy after cardiac surgery: an update. Stroke. 2006;37(2):562-571. 13. Rose EA, Levin HR, Oz MC, et al. Artificial circulatory support with textured interior surfaces: a counterintuitive approach to minimizing thromboembolism. Circulation. 1994;90(5, pt 2):1187-1191. 14. Zapanta CM, Griffith JW, Hess GD, et al. Microtextured materials for circulatory support devices: preliminary studies. ASAIO J. 2006;52(1):17-23. 15. Slaughter MS, Rogers JG, Milano CA, et al; HeartMate II Clinical Investigators. Advanced heart failure treated with continuous-flow left ventricular assist device. N Engl J Med. 2009;361(23):2241-2251.
Thoratec Corporation, 6035 Stoneridge Drive, Pleasanton, CA 94588 1-925-847-8600 1-800-528-2577 www.thoratec.com Thoratec, the Thoratec logo, and HeartMate II are registered trademarks and HeartMate II Pocket Controller, IVAD, PVAD, and Thoratec 360 are trademarks of Thoratec Corporation. CentriMag and PediMag are registered trademarks of Thoratec LLC. ©2012 Thoratec Corporation. All rights reserved. J144-0612
COMMITMENT TO SAVING LIVESYour experienced partner for over 35 years
GIVING LIVES BACK TODAYHeartMate II®
PVAD™
IVAD™
CentriMag®
PediMag®
LIFE-RESTORING MCS EXPERTISEThoratec 360™ Comprehensive, experience- based programs
INNOVATION FOR LIFENew products and services for more successful outcomes
T H O R A T E C® F O R L I F E
White background
Headline Futura Std Book 20 pt All caps, centered PMS Black with PMS 307 accent
Subhead Futura Std Bold 11 pt All caps, flush left, ragged right PMS Black
Subhead Futura Std Book 9 pt Sentence case, flush left, ragged right PMS Black
Body copy Futura Std Book 10 pt Sentence case, centered PMS Black
Call to action Futura Std Bold 12 pt PMS Black
Thoratec for Life logo
References and legal Futura Std Book 6 pt PMS Black
Download Files
Promotional
HeartMate II System Professional
HeartMate II System
Brochure Back Cover
HeartMate II System
69
Copy, design, & legal Materials intended for consumers (patient-facing) are written in the following manner:
• Headlines in all caps, without punctuation
• Subheads in all caps, without punctuation
• Body copy written in third person
• “Patients” instead of “recipients”
• All product claims must be referenced with a corresponding footnote number at the end of the claim. References are numbered and appear at the bottom of the page (or back cover)
• All legal language, including copyright information and fair balance, is included in all product communications
Copy elements: Order of appearance
On a Back Cover
Headline
Subhead
Bulleted copy
Fair balance
Reference(s)
Logo(s)
Corporate address/phone numbers/website address
Trademark information
Copyright information/part number/materials date
Promotional
HeartMate II System
HeartMate II System ProfessionalCopy Elements
70
Promotional
HeartMate II System
HeartMate II System ConsumerCopy Elements
Important Note Be aware of important style differences in HeartMate II System materials for patients
Guidelines Follow these rules for patient-facing (consumer) materials:
• Use sentence case for headlines and subheads
• Do not use terminal punctuation for headlines and subheads (unless it is a question mark)
• Write copy in second person (“you”), at fourth-grade reading level
• Use “recipients” instead of “patients”
• Reference all product claims with a corresponding footnote number at the end of the claim
• Create a reference block with citations in AMA style for all references at the bottom of the page (or back cover)
• Include all legal language, including copyright information and fair balance, in all product communications
Copy elements: Order of appearance
On a Back Cover
Headline
Subhead
Bulleted copy
Fair balance
Reference(s)
Logo(s)
Corporate address/phone numbers/website address
Trademark information
Copyright information/part number/materials date
71
HeartMate II System ConsumerPromotional
HeartMate II System
Fair Balance
The following fair balance statement must appear on all HeartMate II system consumer literature:
IMPORTANT INFORMATION
This information is provided for educational purposes. Individual experiences, symptoms, situations, and circumstances may vary. Please consult your physician or qualified health provider regarding your condition and appropriate medical treatment.
Indications: The HeartMate II LVAS is intended for use as a bridge to transplantation in cardiac transplant candidates at risk of imminent death from non-reversible left ventricular failure. The HeartMate II LVAS is also indicated for use in patients with New York Heart Association (NYHA) Class IIIB or IV end-stage left ventricular failure who have received optimal medical therapy for at least 45 of the last 60 days, and who are not candidates for cardiac transplantation. The HeartMate II LVAS is intended
for use both inside and outside the hospital.
Contra-Indications: The HeartMate II LVAS is contraindicated in patients who cannot tolerate or are allergic to anticoagulation therapy.
Common Side Effects: Death, bleeding, cardiac arrhythmia, infection, respiratory failure, device malfunction, sepsis,right heart failure, renal failure, stroke, neurologic dysfunction, psychiatric episode, peripheral or device-related thromboembolic event, hemolysis, hepatic dysfunction, and myocardial infarction.
72
Promotional
HeartMate II System Consumer
HeartMate II System
Patient Brochure Cover
Green graphic bar at top
White background
Product logo at top, centered
Headline Futura Std Medium 48 pt Sentence case, centered PMS 411
Subhead Futura Std Book 18 pt Sentence case, centered PMS 3282
Patient photos should always have a drop shadow
Patient quote Futura Std Medium Oblique 12 pt Sentence case, centered PMS 411
Green graphic bar at bottom
Download Files
73
Promotional
HeartMate II System Consumer
HeartMate II System
Patient Brochure Spread
Green graphic bar at top
White background
Headline Futura Std Medium 45 pt Sentence case, centered PMS 411
Body copy Futura Std Light 15 pt Sentence case, flush left, ragged right PMS Black
Bullet character Zapf Dingbats Regular 15 pt PMS 3282
Patient quote Futura Std Medium Oblique 14 pt Sentence case, centered PMS 411
Caption Futura Std Book 14 pt Sentence case, centered PMS 3282
Green graphic bar at bottom
Download Files
74
Promotional
HeartMate II System ConsumerPatient Brochure Spread
The use of this footnote is required when referencing stroke data or data using varying patient populations
Download Files
HeartMate II System
75
Promotional
HeartMate II System ConsumerSell Sheet
HeartMate II System
White background
Headline Futura Std Book, 22 pt All caps, centered PMS Black
Subhead Futura Std Medium, 24 pt Sentence case, centered PMS 3282
Subhead Futura Std Medium, 21 pt Sentence case, centered PMS Black
Chart header Futura Std Medium, 18 pt Sentence case, centered PMS 3282
Chart copy Futura Std Book, 9 pt Sentence case, centered PMS Black
Copy Futura Std Heavy, 18 pt Sentence case, centered PMS Black
Product logo
Bullet character Zapf Dingbats Regular, 11 pt
Copy Futura Std Heavy, Book, 18 pt Sentence case, centered PMS Black
Call to action Futura Std Heavy, 18 pt Sentence case, centered PMS 3282
Product logo
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Front
76HeartMate II System
Thoratec 360Promotional
Thoratec 360
Thoratec 360 is designed to support customers in 3 important areas:
• Therapy Growth
• VAD Program Growth
• VAD Program Excellence
Each goal is represented by the rings featured in the Thoratec 360 logo. Notice that specialized logos have been created, with one of the rings highlighted in darker blue to call attention to these specific areas. When creating sell sheets, use the appropriate logo to help your audience focus on the right Thoratec 360 program.
VAD Therapy Growth
VAD Program Excellence
VAD Program Growth
77
Thoratec 360Promotional
Thoratec 360
Sell Sheet
Program logo
White background
Headline Futura Std Light 34 pt Title case, flush left, ragged right PMS 307
Subhead Futura Std Medium 14 pt Sentence case, flush left, ragged right PMS Black
Body copy Futura Std Book 12 pt Sentence case, flush left, ragged right PMS Black
Bullet character Futura Std Book 12 pt PMS Black
Brand logo
Call to action Futura Std Book 12 pt Sentence case, centered PMS Black
Program logo
Legal copy Futura Std Book 6 pt Sentence case, centered PMS Black
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Back
Front
78
Product Sell SheetsPromotional
Product Sell Sheets
The sell sheets on the following pages are provided to use as a guide when creating sell sheets for Thoratec products.
Use the appropriate fonts, sizes, and branding colors consistently across all materials for:
• Headlines
• Subheads
• Copy
• Bullets
• Charts and graphs
79
Thoratec ConnectPromotional
Thoratec Connect
Sell Sheet
Program logo
White background
Headline Futura Std Medium 38 pt Sentence case, flush left, ragged right PMS 307
Subhead Futura Std Book Oblique 13 pt Sentence case, flush left, ragged right PMS 307
Body copy Futura Std Light 11 pt Sentence case, flush left, ragged right PMS Black
Emphasized copy Futura Std Heavy 11 pt Sentence case, flush left, ragged right PMS 307
Call to action Futura Std Light 25 pt Sentence case, flush left, ragged right PMS 307
Brand logo
Program logo
Legal copy Futura Std Book 6 pt Sentence case, centered PMS Black
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Front
Back
80
Front
Shared CarePromotional
Shared Care
Sell Sheet
White background
Headline Futura Std Book 35 pt Sentence case, flush left, ragged right PMS 307
Subhead Futura Std Book Oblique 13 pt Sentence case, flush left, ragged right PMS 307
Body copy Futura Std Light 12 pt Sentence case, flush left, ragged right PMS Black
Subhead Futura Std Bold 13 pt Sentence case, flush left, ragged right PMS 307
Bullet character Futura Std Heavy 11 pt PMS 307
Bullet copy Futura Std Light 11 pt Sentence case, flush left, ragged right PMS Black
Brand logo
Program logo
Legal copy Futura Std Light 6 pt Sentence case, flush left, ragged right PMS Black
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Back
81
Global FellowsPromotional
Global Fellows
G L O B A L M C S
F E L L O W S P R O G R A M
Graphics and Typography
The Fellows Program uses a circular mosaic graphic. Align colors within the mosaic to the following programs:
• A combination of the warm and cool colors for the Global MCS Fellows
Typography • Set headlines in all caps
• Use colors from the guidelines above to create headlines related to the respective programs
Download Files
82
National & Capstone FellowsPromotional
National & Capstone Fellows
M C S N A T I O N A L
F E L L O W S P R O G R A M
Graphics and Typography
The Fellows Program uses a circular mosaic graphic. Align colors within the mosaic to the following programs:
• Cool colors for the MCS National Fellows
• Warm colors for the MCS Fellows Capstone
Typography• Set headlines in all caps
• Use colors from the guidelines above to create headlines related to the respective programs
Download Files
83
Marketing elements
84
• Use only the approved product photography shown or provided by Marketing Communications
• Enhance product visibility and prominence with drop shadows against a white background
• Do not use boxes or borders with product photography
Photography
Photography
Marketing Elements
Products & Devices
85
Photography
Photography
Marketing Elements
Patient
• Whenever possible, it is preferred to use professional photos of actual HeartMate II System patients
• Releases are required; use of the patient’s full name and testimonial is preferred
• Before releasing materials to the printer please check that the patient depicted is alive and well. Discontinue the use of likenesses of deceased patients
• Ensure the current product is visible (ie, Pocket Controller)
Selection • Select high-quality
photography that will reflect positively on Thoratec, our products, services, and the diversity of our patients and employees
• Choose photography that is dynamic and reflects the emotion of the subject matter
Requirements • At least 300 dpi (dots per
inch) for print materials
• At least 72 dpi for digital images
86
Marketing materials • Use Futura Book and Futura
Bold
• Limit the number of different typefaces (including bold and italic) used in a single document to no more than 3 or 4.
Internal documents (including emails) • Use Arial or Tahoma for
internal documents such as letters, reports, and spreadsheets
Spacing • Leave only one space after
any mark of punctuation that ends a sentence
• Be aware of proportional spacing used in modern desktop publishing
Use: Heavy
Medium
Book
Light
Avoid: Extra Bold
Bold
Italics (except for emphasis)
Headlines and Body Copy In a standard single page of 8 ½” x 11”: Headline point size: 35-45
Headline color(s): PMS Black
Subhead point size: 25-30
Subhead color(s): PMS Black
Body Copy point size: 10-14
Body Copy color(s): PMS Black
Marketing Elements
Typography & Fonts
Typography & Fonts
Futura Std Heavy
ABCDEFGHIJK1234567890Futura Std Medium
ABCDEFGHIJK1234567890Futura Std Book
ABCDEFGHIJK1234567890Futura Std Light
ABCDEFGHIJK1234567890Arial Regular
ABCDEFGHIJK1234567890Arial Bold
ABCDEFGHIJK1234567890Tahoma Regular
ABCDEFGHIJK1234567890Tahoma Bold
ABCDEFGHIJK1234567890
87
Grammar and usage
Typography & Fonts
88
Rules & NamesGrammar and Usage
Rules & Names
Capitalization
General Rules In general, follow established grammar rules for capitalization, such as capitalizing proper names, titles, and the beginning of sentences.
Product-Specific Rules For Thoratec documentation, additional capitalization rules apply. Follow the guidelines provided.
Product Names Capitalize the following Thoratec product names according to the guidelines provided: CentriMag GoGear Heart Hope HeartLine HeartMate II HeartMate XVE HeartTouch TLC-II/TLC-II Plus Thoralon Thoratec IVAD Thoratec PVAD
Registered/Trademarked Names In addition to always capitalizing registered and trademarked names of Thoratec products, capitalize the registered and trademarked names of other companies‘ products. When using the registered/trademarked name of another company, be sure append the ® or ™ symbol as appropriate.
Note: Whenever possible, use generic names for non-Thoratec products. For example, use acetaminophen instead of Tylenol®.
Names of Device Components The names of Thoratec device components must NOT be capitalized, unless they are registered or trademarked or unless they appear at the beginning of a sentence.
89
• Follow the guidelines in the most current edition of the American Medical Association Manual of Style for all healthcare professional-facing materials
• Follow the guidelines in The Associated Press Stylebook for headlines and all consumer-facing materials
• Copies of these materials are available for your reference in the Marketing Communications department at the corporate office
Rules & Names
Writing Style GuidesGrammar and Usage
Writing Style Guides
90
Rules for Acronyms • Spell out upon first
mention with the acronym in parentheses. For example,“…Left Ventricular Assist Device (LVAD)…”
• Use the abbreviation throughout the rest of the text
• Consider redefining the acronym in longer documents—for example, once per chapter
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & Acronyms
GENERAL (ALL PRODUCT LINES)
AHF Advanced Heart Failure
BiVAD Biventricular Assist Device
IFU Instructions For Use
LVAD Left Ventricular Assist Device
RVAD Right Ventricular Assist Device
VAD Ventricular Assist Device
HEARTMATE RELATED
AC or A/C (AC preferred) Alternating Current
BTT Bridge-to-Transplantation
DT Destination Therapy
IP Implanted Pneumatic
LVAD Left Ventricular Assist Device
LVASLeft Ventricular Assist System (refers to the entire system that includes the LVAD and all system components)
SNAP Sutures Not Applied
VE Vented Electric
XVE Extended Lead Vented Electric
91
Acronyms for terms that are only used once unless the acronyms are better known than the full spellings (eg, NASA).
• If a speaker uses an acronym in a quote, keep the speaker’s language intact and define the acronym in brackets
• If an acronym appears shortly after the words it defines, it is not necessary to include the acronym in parentheses
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & Acronyms
THORATEC AND VAD RELATED
AAHFN American Association of Heart Failure Nurses
ACC American College of Cardiology
ACE Angiotensin Converting Enzyme
ACE Inhibitors Class of blood pressure-lowering drugs that lower the blood pressure by relaxing the arteries
AE Adverse Event
AF Atrial Fibrillation
AFib Atrial Fibrillation
AHA American Heart Association
AHF Advanced Heart Failure
AHFTF Advanced Heart Failure Therapies Forum
AI Aortic Insufficiency
AIMDD Active Implantable Medical Device Directive
AMI Acute Myocardial Infarction
APAC Asia-Pacific Countries
ARBs Angiotensin Receptor Blockers
ASAIO American Society for Artificial Internal Organs
ASP Average Selling Price
BOM Bill of Materials
92Abbreviations & Acronyms
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & Acronyms
BTD Bridge to Decision
BTR Bridge to Recovery
BTT Bridge to Transplantion
BiVAD Bi-Ventricular Assist Device
CABG Coronary Artery Bypass Grafting
CAPA Corrective and Preventive Action
CAR Corrective Action Report
CDM Center Development Manager
CE Mark Official marking required by the European Union for all electronic and electric equipment
CGMP Code of Good Manufacturing Practices
CMag CentriMag pump
CMS Centers for Medicare and Medicaid Services
CPR CardioPulmonary Resuscitation
CR/CO Change Report/Change Order
CRF Case Report Forms
CVS Cardiovascular Surgeon
DDC Dual Drive Console
DMR Device Master Record
DRG Diagnosis-Related Group (Billing codes utilized by the medical community)
93Abbreviations & Acronyms
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & Acronyms
DT Destination Therapy
EACTS European Association of Cardiac Transplant Surgeons
ECO Engineering Change Order
ECMO Extracorporeal Membrane Oxygenation
EMEA Europe, Middle East, and Africa
EMS Emergency Medical Services
EP Electrophysiologist
EPP Emergency Power Pack
EU European Union
EUMS European Mechanical Circulatory Support Meeting
ER Emergency Room
FDA Food and Drug Administration (USA regulatory body)
FILVAS Fully Implantable Left Ventricular Assist System
Hct Hematocrit
HF Heart Failure
HFSA Heart Failure Society of America
Hgb Hemoglobin
HIPAA Health Insurance Portability and Accountability Act of 1996
ICCA International Consortium of Circulatory Assist Clinicians
IDE Investigational Device Exemption
IFS Industrial and Financial System
94
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & Acronyms
IFU Instructions for Use
ISHLT International Society of Heart and Lung Transplantation
ISO International Organization for Standardization
ISRBP International Society for Rotary Blood Pumps
IVAD Implantable Ventricular Assist Device
JC Joint Commission
LME Limited Market Evaluation
LV Left Ventricle
LVAD Left Ventricular Assist Device
LVAS Left Ventricular Assist System
MBO Management by Objectives
MCAC Medicare Coverage Advisory Committee
MCS Mechanical Circulatory Support
MDD Medical Device Directive
MDM Market Development Manager
MDS Market Development Specialist
MI Myocardial Infarction
MMIP Middle Management Incentive Plan
MPU Mobile Power Unit
NCR Nonconformance Report
NHLBI National Heart, Lung, and Blood Institute
NIH National Institutes of Health
NSP New System Placement
NYHA New York Heart Association
95
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & Acronyms
OHC Open Heart Center
OMM Optimal Medical Management
OUS Outside the United States
PBU Power Base Unit
PDP Product Development Plan
PHP Percutaneous Heart Pump
Perc Percutaneous
PMA Premarket Approval
PO Purchase Order
PRA Product Risk Assessment
PVAD Paracorporeal Ventricular Assist Device
PY Prior Year
QOL Quality of Life
RD Regional Director
REMATCH Randomized Evaluation of Mechanical Assistance for the Treatment of Congestive Heart Failure
RESIST Reduce Driveline Trauma Through Stabilization and Exit Site Management
ROADMAP Risk Assessment and Comparative Effectiveness Of Left Ventricular Assist Device and Medical Management in Ambulatory Heart Failure Patients
ROW Rest of World
RPI Referred Patient Implanted
RVAD Right Ventricular Assist Device
96
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & Acronyms
SIT Surgical Implant Tools
SME Subject Matter Expert
SOP Standard Operating Procedure
SRS Software Requirements Specification
STS Society of Thoracic Surgeons
SVL Stroke Volume Limiter
TCI Thermo Cardiosystems Incorporated
TEL Thoratec Europe Limited
TETS Transcutaneous Energy Transmission System
THOR Thoratec stock symbol
TLC-II Thoratec Laboratories Corporation second-generation pneumatic driver
TM Territory Manager
TUV German regulatory body
Tx Transplant
Tx List Transplant List
UBC Universal Battery Charger
UK United Kingdom
V&V Verification and Validation
VAD Ventricular Assist Device
VF Ventricular Fibrillation
VT Ventricular Tachycardia
WI Work Instruction
97
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & AcronymsNaming Format Please use the following naming format when creating materials that will be translated:
Product name_Doc type_Version_Doc number with rev letter_Language
Example: TLC_II_IFU_WW_105800C_GREEK
Version Naming Format
Worldwide WW
United States US
Europe EU
ISO Language Codes The following language codes are to be incorporated into part numbers and document control numbers assigned to translated materials.
Example for a document translated into French:
105310 fr-FR
Language Name ISO 639-1 + ISO 3166-1 ISO 639-3
Afrikaans af-ZA afr
Albanian sq-AL sqi
Arabic (Egypt) ar-EG arz
Basque eu-ES eus
Bulgarian bg-BG bul
Catalan ca-ES cat
Chinese (Hong Kong)
zh-HK yue
Chinese [Simplified] zh-CN (-Hans) cmn
Chinese [Traditional] zh-TW (-Hant) cmn
Croatian hr-HR hrv
Czech cs-CZ ces
Danish da-DK dan
Dutch (Belgium) nl-BE vls
Dutch (The Netherlands)
nl-NL nld
English (United Kingdom)
en-GB eng
English (United States)
en-US eng
English [International]
en-XN eng
Estonian et-EE est
98
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & AcronymsISO Language Codes (continued)
Language Name ISO 639-1 + ISO 3166-1 ISO 639-3
Farsi fa-IR fas
Finnish fi-FI fin
French (Belgium) fr-BE fra
French (Canada) fr-CA fra
French (France) fr-FR fra
German (Germany) de-DE deu
Greek el-GR ell
Hebrew he-IL heb
Hindi hi-IN hin
Hungarian hu-HU hun
Icelandic is-IS isl
Indonesian [Bahasa] id-ID ind
Irish ga-IE gle
Italian (Italy) it-IT ita
Japanese ja-JP jpn
Kazakh kk-KZ kaz
Korean ko-KR kor
Latvian lv-LV lav
Lithuanian lt-LT lit
Macedonian mk-MK mkd
Malay ms-MY msa
Maltese mt-MT mlt
Norwegian [Bokmål] nb-NO nob
Norwegian [Nynorsk] nn-NO nno
99
Grammar and Usage
Abbreviations & Acronyms
Abbreviations & AcronymsISO Language Codes (continued)
Language Name ISO 639-1 + ISO 3166-1 ISO 639-3
Polish pl-PL pol
Portuguese (Brazil) pt-BR por
Portuguese (Portugal) pt-PT por
Romanian (Romania) ro-RO ron
Russian ru-RU rus
Serbian [Cyrillic] sr-RS-Cyrl srp
Serbian [Latin] sr-RS-Latn srp
Slovak sk-SK slk
Slovenian [Slovene] sl-SI slv
Spanish (Mexico) es-MX spa
Spanish (Puerto Rico) es-PR spa
Spanish (Spain) es-ES spa
Spanish (United States) es-US spa
Spanish [International] es-XN spa
Spanish [Latin America] es-XL spa
Swedish sv-SE swe
Tagalog tl-PH tgl
Thai th-TH tha
Turkish tr-TR tur
Ukrainian uk-UA ukr
Urdu ur-PK urd
Vietnamese vi-VN vie
Yoruba yo-NG yor
Zulu zu-ZA zul
100
Branding guidelines for Continuum—
a subsidiary of Thoratec
101
Usage and Rules The Continuum logo is approved for widespread use.
• Ensure that the Continuum logo is smaller than and placed in a secondary position relative to the corporate or TFL logo
Elements • Use elements of the logo
only in the specified proportions provided
• Do not separate into smaller graphic forms such as bullets or buttons
• Do not rescale or reposition the elements relative to one another
Color Palette Pantone Matching System® (PMS) 534 and 307 (see External Use Color Palette on pages 5 to 6).
Download logos Color Black White
ContinuumLogo Usage
Continuum
PANTONE®
534PANTONE®
307
102
White Space Give logos “air” and visual space.
• Ensure proper spacing, equal to at least half of the logo’s height (see diagram)
• Never surround the logo with borders or other graphics
• Do not intrude white space with copy or graphics
Minimum Size Never allow the Continuum logo to appear smaller than 0.3725” H x 0.8662” W.
Working With Limitations • Print in black and white only
when necessary
• Reverse out of a color or photographic background only when there is sufficient contrast
• Never place logos on a background with busy photography that will reduce their legibility
Contact Marketing Communications for further clarification and assistance.
ContinuumLogo Usage
Continuum
0.5"
0.5"
1"
0.5"
0.5"White space
0.3725"
Minimum size
0.8662
Reversing out the logo on a colored background
Logo in all black
103
Misuse Do not make any alterations or color changes or add other graphic elements to the Continuum logo. Examples of misuses are provided on the right.
ContinuumYour Partner in Vad Care™
A subsidiary of Thoratec®
Lorem ipsum dolor sit amet, consectetuer adi amet, dolor consectetuer elit. Lorem ipsum dolor sit. Lorem ipsum dolor sit amet, dolor consectetuer
elit.
ContinuumLogo Usage
Continuum
Do not distort or alter the color of the logo
Do not typeset the logo
Logo too small
Do not intrude on the visual space of the logo
Do not reposition any of the logo elements
Do not use the logo on a background that is distracting or reduces the legibility of the logo
Do not alter the logo with an outline
Insufficient background contrast
104
Continuum
Continuum
White background
Headline Futura Std Medium 36 pt Initial caps, flush left, ragged right PMS 534
Subhead Futura Std Medium 15 pt Sentence case, flush left, ragged right PMS Black
Body copy Futura Std Book 12 pt Sentence case, flush left, ragged right PMS Black
Bullet character Futura Std Book 14 pt PMS 534
Program logo
Program logo
Legal copy Futura Std Book 6 pt Sentence case, flush left, ragged right PMS Black
Download Files
Front
Back
Sell Sheet
105
Continuum
Continuum
5015 SW 91st Terrace, Suite 100 • Gainesville, Florida 32608-8124 • Phone: (877) 217-1485 • Fax: (877) 217-1486
White background
Program logo
Address line Officina Sans Book 7.5 pt PMS 534
Download Template
Letterhead
106
5015 SW 91st Terrace, Suite 100 • Gainesville, Florida 32608-8124
Continuum
Continuum
White background
Program logo
Name Officina Sans Bold 8 pt PMS 534
Title Officina Sans Book Italic 8 pt PMS 534
Contact information Officina Sans Book 8 pt PMS 534
Office hours Officina Sans Book 9 pt
Color background Officina Sans Bold 49% tint of PMS 307
Download Business Card Files Download Envelope Files
Envelope & Business Card
Please order wound care supplies two weeks in advance.
(877) 217-1485
Office Hours are Monday—Friday 9:00 am EST until 5:00 pm ESTwww.continuuminc.com
Your Partner in VAD CareTM
Continuum Services, Inc.5015 SW 91st Terrace, Suite 100 • Gainesville, FL 32608Tel (352) 505-0706 • (877) 217-1485 (toll free)Fax (352) 505-0606 • (877) 217-1486 (toll free)[email protected] Hour Contact: (352) 665-1209
A subsidiary of ThoratecDale ClarkDirector of Operations, Gainesville
Front
Back
107
Continuum
Continuum
Follow these rules for PowerPoint ® presentations: • Always use approved
Continuum templates, including templates for charts and graphs
• Do not change the font or bullet attributes, including color or shape
• Never add images to title slides
Follow these guidelines to ensure your slide show is a visual aid and not a visual distraction: • Keep transitions and
animations to a minimum
• Limit the use of images
• Limit your slides to 5 lines of text
• Ensure that all of the elements on a slide are visible and legible
Download Template
PowerPoint ® Template
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