Thomas Merton Centre for Continuing Education-Oakville: Careers in Marketing

A Career in Marketing

My Career Path…

• Was by no means a straight line!

Operations Management Sales Sales Mgmt.

Marketing Mgmt. Consulting Marketing

– Is this the normal way to do it?

Marketing in the 20th Century

• The age of advertising: Mad Men

• Highly creative and visual medium/industry

• Print, Radio, TV and (beginnings of) Online

How marketing is changing today• Much more sophisticated, complex and technical

– Personalization, Big Data, Programmatic Ad Buying, etc.

• You can no longer survive on creative skills alone

– Business, technical skills very important today i.e. Writing

Why marketing is changing today

• It’s all about the customer!

• The balance of power has shifted dramatically– Businesses are no longer calling the shots

– Customers have become more sophisticated, more demanding and more in control

– They are actively collaborating amongst themselves and with select businesses

“Marketers today no longer have full “control over their brands because

they are now competing with the collective power of consumers.”

Philip Kolter, Kellogg School of Management, Northwestern University

Marketing in the 21st Century

Marketing in the 21st Century

Marketing in the 21st Century

Marketing in the 21st Century

Who is Sydcam? • Full-service marketing agency, online and off

• Cater primarily to small & medium biz in West GTA

• Unlike many, we offer digital solutions PLUS traditional print marketing

• Marketing strategy/planning, branding, email, social media, web, print collateral and content development

Creative thinking that delivers results

What we’ve done

What we’ve done

Tips for students

• Have a clear, well thought out career plan

• Try to get some experience - volunteer

• Always keep learning & improving (read!)

• Network, Network, Network

Excellent marketing resources

• Marketing Magazine

• Ad Age

• eMarketer

• Marketing Profs

• Canadian Marketing Association, IABC, Communicators Connection

Questions?

Thank you!