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This Session Speaker Smells Fantastic! - How to create headlines and blog post ideas tailored to your audience.
Nov 29, 2014
Blog Indiana presentation focused on generating amazing headlines and blog post ideas tailored to the specific desires of your readers. Find out more here http://moderncopystudio.com/this-session-speaker-smells-fantastic/
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This Session SpeakerSmells
Fantastic!
Double-click to enter subtitle
This Session SpeakerSmells
Fantastic!
Double-click to enter subtitle
@vincerobisch
@mybluemile #BIN2011
$50 Gift Certificate
I'm not Steve Jobs...and I steal
Double-click to enter text
I'm not Steve Jobs...and I steal
Your Headline Will be Read by
5X MORE
People Than Your Body Copy
Case StudiesPromise a Benefit
Customer Success Story
Promise a Benefit
Landing Page
Make an Offer
Email Subject Lines
Make an Offer
Reports - Deliver Relevant News
Top 10 Posts of Jason Falls
AdAge Power 150 Blog
Top 10 Posts of Jason FallsThe Top 25 Tumblr.com BlogsDetermining the Top Education BlogsSocial Media Monitoring Grudge Match: Radian6 vs. Scout LabsFacebook Group and Brand Page Best PracticesFive Social Media Trends for 2011Social Media StatisticsWhat is the ROI for Social Media?The Key to Developing a Social Media StrategyA First-Ever Look At The Top Blogger.com Wordpress.com & Typepad.com BlogsSocial Media Is the Responsibility of Public Relations
Top 10 Posts of Jay BaerAdAge Power 150 Blog
Top 10 Posts of Jay BaerThe 39 Social Media Tools I’ll Use TodayR.I.P. 3 Ways Facebook Is Killing Your Website5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs7 Surprising Statistics About Twitter in AmericaThe 8 Wrong Questions PR Firms Are Asking About Social MediaSocial Media Monitoring Tools - How To Pick The Right One11 Mind-Blowing Reasons Your Company Needs Facebook7 Ways to Use Social Media to Create Buzz-Worthy Events6 Newfangled Social Media Tools Worth Discovering13 Observations From South by Southwest (SXSW)
Video was not exported from SlideRocket
The Top 10 Reasons You Attended Blog Indiana
10. Because your boss didn't.
9. The drive to Fishers is too scenic to skip.
8. Two days of box lunches meant you didn't have to pack.
7. All the hallway talk about Google+ is worth the price of admission.
6. You made a bet on Twitter that Butler Blue 2 would crap in the hallway.
Top 10 Reasons You Attended Blog Indiana
5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".4. To see if that Big Kahuna guy is real while praying to God he has pants on.3. You heard Gordon Heyward would be at the after-party.2. Needed to ask Kenan Farrell if he can help you get out of a DUI.1. You missed out on New Kids On The Block tickets and had extra money to spend.
The Only HeadlineFormula You Will Ever
Need
5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".4. To see if that Big Kahuna guy is real while praying to God he has pants on.3. You heard Gordon Heyward would be at the after-party.2. Needed to ask Kenan Farrell if he can help you get out of a DUI.1. You missed out on New Kids On The Block tickets and had extra money to spend.
Find The Interests of Your Readers
+
Solve Their Problems
5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".4. To see if that Big Kahuna guy is real while praying to God he has pants on.3. You heard Gordon Heyward would be at the after-party.2. Needed to ask Kenan Farrell if he can help you get out of a DUI.1. You missed out on New Kids On The Block tickets and had extra money to spend.
What are their fears?
Unhappy customers
Going out of business
Looking unprofessional
Missing sales opportunities
What are their hopes and dreams?
Retiring early
Getting recognition
Having work/life balance
Selling their business
What (and who) do they most admire?
Companies
Celebrities
People within their industry
Who (or what) holds power over them?
Demanding clients
Expensive office space
Lack of knowledge
Competition
What frustrates them?
Wasting money
Technology that is hard to learn
Low margin products
Their To-Do list
Where have they come up against limitations and
failures?
Can’t afford to add staff
Small marketing budget
Not enough time
Bad customer review
How do they see themselves?
Entrepreneurial
Control freak
Problem solver
DIY expert
The List Post
8 Ways to Maximize Your YouTube Marketing Results
Top 10 Ways to Increase Blog Subscribers
30 Inspirational Minimalist Business Cards
6 Daily Habits for Facebook Marketing Success
3 Places to Look for Content Ideas
How-To & Instructions
How to Write a Popular Blog While Running a Business
How to Create White Papers That Your Prospects Will Love
Understanding SEO
The Ultimate Guide to Keyword Research
How to Utilize Social Data Effectively
How-To & Instructions
How to Write a Popular Blog While Running a Business
How to Create White Papers That Your Prospects Will Love
Understanding SEO
The Ultimate Guide to Keyword Research
How to Utilize Social Data Effectively
TWO-MINUTE DRILL
How-To & InstructionsHow to Write a Popular Blog While Running a BusinessHow to Create White Papers That Your Prospects Will LoveUnderstanding SEOThe Ultimate Guide to Keyword ResearchHow to Utilize Social Data Effectively
Hopes & Dreams
Frustrations
How-To & Instructions
Questions
Are You Overpaying for Office Space?
Can Outsourcing Save Your Business?
Where Are the Best States to Retire Early?
What One Website Change Can Grow Your Business Now?
The 23 Blogger Breeds---Which Are You?
Questions
Are You Overpaying for Office Space?
Can Outsourcing Save Your Business?
Where Are the Best States to Retire Early?
What One Website Change Can Grow Your Business Now?
The 23 Blogger Breeds---Which Are You?
QuestionsAre You Overpaying for Office Space?Can Outsourcing Save Your Business?Where Are the Best States to Retire Early?What One Website Change Can Grow Your Business Now?The 23 Blogger Breeds--Which Are You?
Holds Their Power
Concept of Self
Questions
Direct Headlines/News
Save $100 With Early Registration
Twitter Buys TweetDeck for $40 Million
Free Social Media Icons
Interview with SEO Expert, Jeremy Dearringer
Welcoming Livefyre Comments Back to the Blog
Direct Headlines/News
Save $100 With Early Registration
Twitter Buys TweetDeck for $40 Million
Free Social Media Icons
Interview with SEO Expert, Jeremy Dearringer
Welcoming Livefyre Comments Back to the Blog
Direct Headlines/NewsSave $100 With Early RegistrationTwitter Buys TweetDeck for $40 MillionFree Social Media IconsInterview with SEO Expert, Jeremy DearringerWelcoming Livefyre Comments Back to the Blog
Frustrations
Needs
Who Do They
Admire?
Direct or News
Contrarian/Indirect
Growing the Circle of Trust
This Session Speaker Smells Fantastic
HubSpot Statistics Could Lead You Astray
What Habit Would You Euthanize to Youthanize?
Turn Your Business Green
Fears, Warnings and Mistakes
Warning: Social Media Won't Save Your Business
Are You Making These 7 Accounting Mistakes?
Can You Really Trust Google With Your Data?
Why You Should Be Afraid of Not Using Google+?
3 Warning Signs That Your Website Is Useless
The Tax Audit Survival Guide
Fears, Warnings and Mistakes
Warning: Social Media Won't Save Your Business
Are You Making These 7 Accounting Mistakes?
Can You Really Trust Google With Your Data?
Why You Should Be Afraid of Not Using Google+?
3 Warning Signs That Your Website Is Useless
The Tax Audit Survival Guide
Fears, Warnings and Mistakes
Warning: Social Media Won't Save Your BusinessAre You Making These 7 Accounting Mistakes?Can You Really Trust Google With Your Data?Why You Should Be Afraid of Not Using Google+?3 Warning Signs That Your Website Is UselessThe Tax Audit Survival Guide
What Are Their Fears?
Fears, Warnings & Mistakes
Simplify Your LifeSimple Daily Habits to Ignite Your Passion
The Minimalist Guide to Time Management
Get Rid of Competition Once and for All
Social Media in 15 Minutes a Day
The First Steps to Delegating Authority
Simplify Your LifeSimple Daily Habits to Ignite Your Passion
The Minimalist Guide to Time Management
Get Rid of Competition Once and for All
Social Media in 15 Minutes a Day
The First Steps to Delegating Authority
2:00
Simplify Your Life
Simple Daily Habits to Ignite Your PassionThe Minimalist Guide to Time ManagementGet Rid of Competition Once and for AllSocial Media in 15 Minutes a DayThe First Steps to Delegating Authority
FrustrationsLimitations
Failures
Simplify Their Life
Guilty by Association6 Design Lessons from Apple
Create Annual Reports Like Warren Buffet
Launch Your Next Product Like Richard Branson
Read Your Customers Like Phil Ivey
Master Humility Like Ochocinco
What Smurfs Can Teach Us About Community
Guilty by Association6 Design Lessons from Apple
Create Annual Reports Like Warren Buffet
Launch Your Next Product Like Richard Branson
Read Your Customers Like Phil Ivey
Master Humility Like Ochocinco
What Smurfs Can Teach Us About Community
2:00
Guilty by Association
6 Design Lessons from AppleCreate Annual Reports Like Warren BuffetLaunch Your Next Product Like Richard BransonRead Your Customers Like Phil IveyMaster Humility Like OchocincoWhat Smurfs Can Teach Us About Community
Who Do They
Admire?
Guilty by Associatio
n
Guilty by Association
6 Design Lessons from AppleCreate Annual Reports Like Warren BuffetLaunch Your Next Product Like Richard BransonRead Your Customers Like Phil IveyMaster Humility Like OchocincoWhat Smurfs Can Teach Us About Community
Vince Robisch
@vincerobisch
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