GIVING BACK IS THE NEW BLACK TM
mocha moms
plan
• Overview of ModaVive
• How it works
• Case Studies
• Roll-‐out plan
• How the Financials Work
• Flash Fundraiser Cash Prizes
• ModaVive Success Tools
• Social Media Support
• Fundraising Roadmap
Dress drives to-date
• GirlUp Clubs • BuildOn Chapters • SororiGes
• Junior Leagues • Girl Scout Troops • OperaGon Smile
• Private High Schools • Performing Arts Auxiliaries • United Way
case studies
• Beneficiary: buildOn
• Loca,on: UC Berkeley
• Style: Sorority Dress-‐Off
• Award: Chipotle Dinner
• Results: 400+ dresses
• Beneficiary: GO • LocaGon: ModaVive
• Style: Drop-‐off
• Award: CelebraGon
• Results: 250+ items
CAMPAIGN EVENT
ROLL-OUT
• Planning: Now through May
• Collec,on Drive: • Month of June
• Send in collected items to ModaVive • No later than July 3rd, 2015
• Flash Sale: • Starts July 17th • Concludes July 31st
How the financials work • Amount:
• 60% of the net* proceeds that meets our Brand Guidelines
Bo`ega Veneta Brian Atwood Burberry Chanel ChrisGan LoubouGn Chloe Dolce & Gabbana Donna Karan Dooney & Bourke Fendi Giuseppe Zanod Gucci
Hermes Jimmy Choo Kate Spade Louis Vui`on
Manolo Blahnik Marc Jacobs Michael Kors Mulberry
Miu Miu
Sergio Rossi
Tory Burch
Walter Steiger
Designer & Contemporary Brands
Shoes & Handbags
Ann Taylor
Anthropologie
Badgley Mischka
Banana Republic
BCBG
Burberry
Calvin Klein
Celine
Chanel
Chloe
ChrisGan Dior
Diane von Furstenberg
Dolce & Gabbana
Donna Karan
Elizabeth & James
Free People
Giorgio Armani
Gucci
Haute Hippie
J. Crew
James Perse
Kate Spade
L.A.M.B.
Lanvin
Levi's
Louis Vui`on
Marc Jacobs
Michael Kors
Milly
Oscar de la Renta
Prada
Proenza Schouler
Rag & Bone
Ralph Lauren
Roberto Cavalli
Stella McCartney
Tahari
The Row
Theory
Three Dots
Tory Burch
Tracy Reese
Versace
Vince
Zara
* Net proceeds = Gross proceeds less shipping costs & CC processing fees
How the financials work
• Amount: § 60% of all accepted items § 10% of anything purchased with Promo Code
• Fundraising Totals Announced: July 17th, 2015 • Tracking: ModaVive will keep track of chapters donaGons
• Condi,ons: § ModaVive only sells items in very good, excellent or new condiGon § ModaVive donates items that do not meet our criteria to another worthy charity
• Free Shipping: For 50 or more accepted items collected by your chapter
* Net proceeds = Gross proceeds less shipping costs & CC processing fees
How the financials work
• Amount: • 60% of the net proceeds of items accepted
CATEGORIES: Category 1 Category 2 Category 3
EXAMPLE BRANDS: Anthropologie, Banana Republic, Betsey Johnson, Free People, J. Crew, Three Dots, Zara
BCBG, DKNY, Kate Spade, Marc by Marc Jacobs, Nicole Miller, Tory Burch
Chanel, Dolce & Gabbana, Carolina Herrera, Oscar de la Renta, Prada, ValenGno, Versace, Louis Vui`on
RETAIL PRICE: Under $250 $250 -‐ $500 $1,000+ RE-‐SALE VALUE: <$50 $50 -‐ $100 $200+ AVERAGE: $50 $75 $300 DRESS DRIVE EXAMPLES -‐ 50 DRESSES $1,500 $2,250 $9,000 -‐ 100 DRESSES $3,000 $4,500 $18,000 -‐ 150 DRESSES $4,500 $6,750 $27,000
Example of Fundraising ExpectaGons
These are the items that sell fastest meaning you get your money sooner!
Flash fundraiser cash prizes
The chapters that bring in the most accepted items* win addiGonal cash prizes:
– Third Place $250
– Second Place $500
– First Place $750
• The chapter that drives the most sales** using their unique Promo Code is awarded an addiGonal $500.
• All chapters that drive 10+ sales
receive a special co-‐branded gik!
COLLECTING ITEMS SELLING ITEMS
* Based on the Brand Guidelines ** Minimum of 10 items sold
modavive success tools
• Fundraising Toolkit
• Types of campaigns
§ MulG-‐day Drop-‐off
ü Choose a public locaGon ü Provide hours that drop-‐off occurs ü Provide donor receipts
§ Pick-‐up ü Arrange a schedule for pick-‐ups ü Provide opGons
modavive success tools
• Fundraising Toolkit
• Themes
• Brand guidelines
Designer & Contemporary Brands
Co`on On Forever 21
H&M Kohls (City Triangles)
Old Navy Target (incl. Mossimo)
Walmart Wet Seal
Not Accepted
Ann Taylor
Anthropologie
Badgley Mischka
Banana Republic
BCBG
Burberry
Calvin Klein
Celine
Chanel
Chloe
ChrisGan Dior
Diane von Furstenberg
Dolce & Gabbana
Donna Karan
Elizabeth & James
Free People
Giorgio Armani
Gucci
Haute Hippie
J. Crew
James Perse
Kate Spade
L.A.M.B.
Lanvin
Levi's
Louis Vui`on
Marc Jacobs
Michael Kors
Milly
Oscar de la Renta
Prada
Proenza Schouler
Rag & Bone
Ralph Lauren
Roberto Cavalli
Stella McCartney
Tahari
The Row
Theory
Three Dots
Tory Burch
Tracy Reese
Versace
Vince
Zara
modavive success tools
• Fundraising Toolkit
• Brand guidelines
• MarkeGng materials
• Tips for collecGng highest-‐quality items
modavive success tools
• Fundraising Toolkit
• Brand guidelines
• MarkeGng materials
• Tips for collecGng highest-‐quality items § Local affluent volunteer groups
ü Junior Leagues ü Performing Arts organizaGons (Opera,
Symphony, Ballet) ü Museums
§ Local thrik stores § Your Friends’ Closets
modavive success tools
• Fundraising Toolkit
• Customized markeGng materials
• Brand guidelines
• Tips for collecGng highest-‐quality items
• Mocha Moms Group on MV site
• Blog posts relevant to the group
• Direct links to the Mocha Moms bouGque
• Showcase of parGcipaGng chapters • Sharing of best pracGces
modavive SOCIAL MEDIA SUPPORT
• Social media templates
Example: “The countdown begins! Only (x) days unGl the Mocha Moms sale @modavive! Raise money 4 @mochamoms. #fashion #giveback”
CapGon to thank donors: “Thank you to everyone who donated to our ModaVive dress drive! Not too much longer unGl launch day – Support Mocha Moms! #giveback”
Post a photo from your fundraiser with the capGon: Thank you to everyone who donated to our ModaVive dress drive! @mochamoms”
Fundraising roadmap
1. Decide between event and campaign
2. Engage chapter members and create a commi`ee
3. Set-‐up a call with ModaVive to get personalized assistance
4. Promote your upcoming fundraiser to your community
5. Conduct your fundraiser 6. Send your items to ModaVive (50+ of accepted items for free
shipping)
7. Promote the sale of your items
8. Look for the announcement of the three winning chapters
SUMMARY
• Friendly compeGGon between chapters through June 2015
• RecogniGon of the chapter bringing in the most donaGons
• Up to 90% off retail on high-‐quality clothing/accessories
• Buyers Choose – 10% to Mocha Moms at Check-‐out
• MochaMoms30 -‐ 30% discount to all members
• Good for the wallet and the environment
SIMPLE FUNDRAISING
HIGH-‐QUALITY THRIFT SHOPPING