This presentation is licensed under a Creative Commons Attribution 3.0 License The future of search: localisation, personalisation and socialisation 11th Southern African Online Information Meeting Sandton Convention Centre, 5-8 June 2012 Karen Blakeman RBA Information Services Slides available on http://www.rba.co.u k/as/ , authorSTREAM and Slideshare [email protected].uk Twitter: @karenblakeman http://www.rba.co.uk/
39
Embed
This presentation is licensed under a Creative Commons Attribution 3.0 LicenseCreative Commons Attribution 3.0 License The future of search: localisation,
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
This presentation is licensed under a Creative Commons Attribution 3.0 License
The future of search: localisation, personalisation and socialisation
11th Southern African Online Information MeetingSandton Convention Centre, 5-8 June 2012
Karen BlakemanRBA Information Services
Slides available on http://www.rba.co.uk/as/, authorSTREAM and Slideshare
Google's problem "How People Spend Their Time Online – Stephen's Lighthouse" http://stephenslighthouse.com/2012/03/14/how-people-spend-their-time-online/
Facebook Delves Deeper Into Search - Businessweek http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
If Facebook improves its web search many users will not bother leaving Facebook to go to Google for search, which means Google loses a significant amount of ad revenue
"Over the past year, smartphone ownership among American adults has risen from 35% of adults in 2011 to 46% in 2012. This means that the overall proportion of U.S. adults who get location-based information has almost doubled over that time period, from 23% in May 2011 to 41% in February 2012. The percentage of adults who use geosocial services like Foursquare has likewise risen from 4% in 2011 to 10% in 2012."
An Awfully Big Blog Adventure: The answer to your question... depends on who you are (Anne Rooney) http://awfullybigblogadventure.blogspot.co.uk/2012/04/answer-to-your-question-depends-on-who.html
Word cloud of top 20 results for a Google search on Prague (web history and social networks switched off, cookies cleared)
Word cloud of top 20 results for a Google search on Prague (signed in to Google+ account, social networks and web history enabled)
Google's new Privacy Policy
11/04/23 www.rba.co.uk 21
"Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience."
Toward a simpler, more beautiful Google http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html
"we're more excited than ever to build a seamless social experience, all across Google"
Gives me videos based on my web search history, linked to my location (Reading) plus a long list of videos mentioned by people in my Google+ circles.
Targeted advertising?!
I wonder how Google will customise my web search based on my YouTube viewing?
Google Enables Cross-Platform Local Search (As Carrot To Relinquish Your Privacy) http://searchengineland.com/google-enables-cross-platform-local-search-as-carrot-for-web-history-113811
Introducing a new local search experience across your devices - Inside Search http://insidesearch.blogspot.co.uk/2012/03/introducing-new-local-search-experience.html
Search Plus Your World (SPYW) referred to as Search+ now available in Google.com and is the default. Gives priority to content from people in your Google+ network if you are signed in to your account.
(And the next Google killer is….Google! http://www.rba.co.uk/wordpress/2012/01/30/and-the-next-google-killer-is-google/ )
11/04/23 www.rba.co.uk 24
11/04/23 www.rba.co.uk 25
SPYW currently being tested on Google.com
Top results (blacked out for privacy reasons) were from one of my Google+ circles and from people who restricted access to the postings.
Take care when providing information to users.
Google Knowledge Graph
11/04/23 www.rba.co.uk 26
Google Knowledge Graph
11/04/23 www.rba.co.uk 27
Facebook profile Google+ profile
11/04/23 www.rba.co.uk 28
11/04/23 www.rba.co.uk 29
Bing Relaunches, Features New Social Sidebar : http://searchengineland.com/the-new-bing-microsoft-tries-again-with-search-meets-social-120728
'Social' can affect all types of web activity
11/04/23 www.rba.co.uk 30
Advertising based on Facebook friend's interests & work
Details of Facebook friend's activity using Economist app
Article "recommended" by a friend on Facebook.
Logged out of Facebook
11/04/23 www.rba.co.uk31
Advertising now based on part of my search history (renewable energy)
Am I being told off for not being logged in to Facebook?
The Independent newspaper
11/04/23 www.rba.co.uk 32
11/04/23 www.rba.co.uk 33
Facebook Social Readers Are All Collapsing http://www.buzzfeed.com/jwherrman/facebook-social-readers-are-all-collapsing
Signing in and sharing to gain access to data
11/04/23 www.rba.co.uk 34
Allow local, personalisation and social?
Not necessarily a bad thing
Fantastic when you're on the move
A different point of view
But does bias results
What I see on my screen is not what you'll see on yours
Be aware of potential privacy issues regarding friends and contacts in social networks when providing results to your users and clients
11/04/23 www.rba.co.uk 35
Really don't want it when searching?
Log out of all search and social accounts
Try a a search tool with less or no personalisation: DuckDuckGo, Yandex.com, Blekko, millionshort.com
Chrome Incognito (still keeps location)
Actively manage/delete search cookies
11/04/23 www.rba.co.uk 36
Social, personal and the law collide - the "cookie law"
11/04/23 www.rba.co.uk 37
Cookies Regulations and the New EU Cookie Law - ICO http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx